Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

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Alex Designs LLC, 2014 M10 14 - 110 pages

 In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website.

Get actionable advice for your ecommerce store, for example:
Making More Money this Holiday Season
Getting More Website Traffic
SEO Tips
Promotional Email Campaigns
Analytics Setup and Review
Creating Landing Pages
Improving Conversion Rates
Generating More Opt-In Leads
Increasing Retention

Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. 

The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. 

Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. 

Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. 

Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.


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Introduction 2 Lessons Learned in Ecommerce 3 How to Use This Book 4 General Advice
Getting Web Traffic for Free 6 Paying for Website Traffic
Product Detail Pages
SEO Tips 8 Promotions
Increasing Loading Speed 10 Quality Assurance QA
Usability Testing
Identify Your Target Audience
Unique Value Proposition UVP
Internal Search 23 About Page Improvements
Contact Page Improvements
Return Policy and Shipping Information 26 Collect Email Addresses
Mobile Experience
Home Page
Product Category Pages
ThankYou Page

Analytics Setup and Review 15 Quick Wins 16 Creating Landing Pages
Using Social Proof
Shopping Cart Page 33 Checkout Process
Increase Average Order Values 19 General Design Suggestions 20 Header Suggestions 21 Improve Your Navigation
Remarketing to Abandoned Carts 36 Delivery of Products 37 Increasing Retention 38 Conversion Optimization
Final Thoughts 40 WrapUp 41 Thank

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About the author (2014)

Alex Harris is an award winning web designer, best selling author and founder of Alex is the host of the top ranked podcast, PPC Hero named him the "#4 Top Influential Conversion Rate Optimization Expert of 2014”, and his latest book, Boost Ecommerce Sales & Make More Money, became an Amazon #1 Best Seller. 

Since 2000, he has created over one hundred e-commerce stores, thousands of different landing pages and over 7,000 different A/B tests. With 15 years of experience, Alex is passionate about helping small businesses grow. While many web designers only focus on great-looking websites, Alex focuses on helping websites increase their online sales and generate more leads. 

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