Building a StoryBrand: Clarify Your Message So Customers Will Listen

Front Cover
HarperCollins Leadership, 2017 M10 10 - 240 pages

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:

  • The seven universal story points all humans respond to;
  • The real reason customers make purchases;
  • How to simplify a brand message so people understand it; and
  • How to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

 

What people are saying - Write a review

User Review - Flag as inappropriate

Donald Miller - ‘Building a story brand’.
218 pages, I can say I do not regret any of them. Yes, those are simple things, but we keep forgetting about them. Going through this book I changed a bit my
conception about business. I could read good advice with wisdom and experience.
I also like the way of examples in that book, it makes you understand better and easier how to work and create. I wish everyone who wants to start their own thing to read this book before. I’m sure you will avoid mistakes. 8/10 ⭐
 

Contents

Building Your StoryBrand
43
Implementing Your StoryBrand BrandScript
143
The StoryBrand Marketing Roadmap
171
Afterword
209
Acknowledgments
211
Praise for the StoryBrand Framework
213
StoryBrand Resources
219
Notes
225
Copyright

Other editions - View all

Common terms and phrases

About the author (2017)

Donald Miller is the CEO of Business Made Simple, an online platform that teaches business professionals everything they need to know to grow a business and enhance their personal value on the open market. He is the host of the Business Made Simple podcast and is the author of several books, including the bestseller Building a StoryBrand. He lives and works in Nashville, Tennessee with his wife, Elizabeth.

Bibliographic information