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"What a beautiful typewritten letter—as plain as print—as easy to read as a primer! It must be the new Oliver PRINTYPE! I wish all our correspondents used The Printype Oliver Typewriter!"
A Long Step in Advance
The change from the old-style thin outline letters known as Pica Type, universally used up to now on all standard type writers, to the new, beautiful, readable Printype. is one of vast significance. It means relief from the harmful effect on eyesight of the "outline" typewriter type. For Printype is as easy to road as a child's primer.
It means less liability of mis-reading, due to blurring of outline letters, whose sameness frequently makes the words run together. Printype letters are shaded, just as Book Type is shaded.
It means less danger of costly errors, due to confusing the numerals. No possible chance of mistaking 3 for 8 or 5 for 3—each figure is distinct. It means a degree of typographic beauty never before known in typewriting.
And now. because of its neiimess. it has the enhanced charm of novelty.
Printype Now Famous
The reception of Printype by the business public has been most enthusiastic. We withheld any formal announcement until the machine had been on the market for one year. Personal demonstrations were its only advertising. The resulting sales were stupendous. Printype letters soon began to appear among commonplace old-style correspondence. Wherever received, these mysterious, distinctive, beautiful letters awakened immediate interest. Business men began asking each other.
What's that new kind of typewriter that writes like real print?" Thus the fame of Printype grows as its beauty and utility dawn on the business world.
and professional men on being introduced to Printype
LL eyes are watching Printype. Its attraction is irresistible. Its beauty and grace, in a typewritten letter, are alluring, attention-compelling. Although absolutely new to typewritings its counterpart — Book Type — has been used on all the world's presses since the printing art had its inception. It is the Oliver ideal of perfect typography applied to typewriter uses.
We had brought the machine to its maximum of efficiency. We had added, one by one, a score of great innovations. There remained but one point—that was the type itself.
Then came the inspiration which meant a revolution in typewriter tyPe. We would design and produce a new typewriter type face, conforming to the type used in newspapers, magazines and books. We didl It's here! It's PRINTYPE!
Printype is not an experiment. It is. in all essentiajs. the type that meets your eye when you read your morning paper, your magazine or your favorite novel. Now that Printype is an accomplished fact, the thought occurs to thousands, why didn't typewriter manufacturers think of it years ago? The same question was asked when, over ten years ago, we introduced visible writing.
•The Standard Visible Writer
Printype Aids Eyes
The manifold merits of Printype are a constant source of surprise. Printype is restful to eyesight. It delivers its message in the most easily readable form.
The constant reading of thin outline letter typewriting plays havoc with the eyes. It sends thousands to oculists and opticians.
A comparative test of Printype and ordinary typewriting will win you to the type that reads like print.
We Have Not Raised
We do not ask a premium for The Printype Oliver Typewriter. We have declared a big dividend in favor of typewriter users by supplying this won« ful type, when desired, on the new model Oliver Typewriter.
Our price is $100. the same as our regular model with Pica Typewriter Type.
You can buy the new Printype Oliver Typewriter on the famous "17-Cents-aDay" Purchase Plan. A small first payment brings the machine. Then save 17 cents a day and pay monthly. You can turn in any make of typewriter on your first payment.
If the Penny Plan interests you. ask for details.
Ask for Book, Specimen Letter and Demonstration
Wo will gladly send you a Printype Book, together with a letter written on The Printype Oliver Typewriter. This letter will be a revelation.
Our great sales organization enables us to make an improvement of this chnracter immediately and simultaneously available to the public. Press the button and see how quickly an Oliver Agent will appear with a "Printyper." ready to tell you all about it and write several Printype letters for you. Address Sales Department
THE OLIVER TYPEWRITER COMPANY, 758 Oliver Typewriter Building, CHICAGO
THE TECHNICAL WORLD MAGAZINE
VOL. XV JUNE. 1911 NO. 4
FROM FARM TO TABLE —THE
ROAD OF A HUNDRED PROFITS
AGNES C. LAUT
There is a national pickpocket who snatches 75 per cent, of the farmer's profit and 80 per cent of the city man's income. He exacts a toll both going and coming, and his operations furnish one cogent reason why men are driven from farm to factory and country to counting house, and why the country man cannot make and the town man cannot save. This article suggests a remedy for the national pest.
A MAN and his wife had given up f\ farming in one of the best / % fruit regions of New York State for what they thought a JL JL more lucrative position in town. As they were taking the train away, children came selling grapes around the station at 2 cents a box.
"Don't let us open the suit case! We can buy these grapes just as well in New York," demurred the man.
"But the express charges," suggested his wife.
"Won't be more than a cent a box for those! I should know! I've shipped enough of them."
But on arrival in the city, what was the man's amazement to find he could not buy that 2-cent box of grapes under 40 cents.
Forty cents! The ex-fruit farmer rubbed his eyes. That was an advance of 2,000 per cent, on the price the buyers used to pay him. How in the world was the price made up? Express was only 1 cent. That brought the cost to 3 cents as the box reached New York. Allow 1 cent more for risk and handling: 4 cents. Now 20 to 40 per cent, advance is a high profit for a wholesaler; at most, so far only 6 cents. Add the retailer's profit
of another 20 to 40 per cent. At most, the grapes should not be marked to exceed 10 cents. What unseen hand had juggled prices up to 40 cents—75 per cent, too high for the man who eats; 2,000 per cent, too low for the man who grows?
The city man had not added 1 cent to the value of the grapes. He had not paid for the labor and the forethought and the care and the first outlay of growing them. All that had to come out of the 2 cents paid the grower. Give the wholesaler and retailer each a profit of 100 per cent. That would bring the grapes to only 16 cents, not 40. Was it a skin game both going and coming? Did it skin the man who produced the food; and then skin the man who consumed the food?
And who got the big increment? That was the question. If the grapes had paid the grower a flat 10 cents, he could have made his fortune on the farm and put away 80 per cent, profit on investment. All these farm-improvement evangelists —railroad men, chambers of commerce, pink - gloved professors — could stop shouting themselves black in the face preaching "back-to-the-land." If farmers could put away 80 per cent, profit a year,