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“What a beautiful typewritten letter-as plain as print-as easy to
read as a primer! It must be the new Oliver PRINTYPE! I wish
all our correspondents used The Printype Oliver Typewriter!"

-A composite quotation from ten thousand business
and professional men on being introduced to Printype

A ;



sistible. Its beauty and grace, in a typewritten letter,

are alluring, attention-compelling. Although abso. lutely new to typewriting, its counterpart - Book Type has been used on all the world's presses since the printing art had its inception. It is the Oliver ideal of perfect typog. raphy applied to typewriter uses.

We had brought the machine to its maximum of efficiency. We had added, one by one, a score of great innovations. There remained but one point-that was the type itself.

Then came the inspiration which meant a revolution in typewriter type. We would design and produce a new typewriter type face, con: forming to the type used in newspapers, magazines and books.

We did! It's here! It's PRINTYPE!

Printype is not an experiment. It is, in all essentials, the type that meets your eye when you read your morning paper, your magazine or your favorite novel. Now that Printype is an accomplished fact, the thought occurs to thousands, why didn't typewriter manufacturers think of it years ago? The same question was asked when, over ten years ago.

we introduced visible writing. A Long Step in Advance The change from the old-style_thin outline letters known as Pica Type. universally used up to now on all standard typewriters, to the new, beautiful, readable Printype, is one of vast significance. It means relief from the harmful effect on eyesight of the "outline" typewriter type. For Printype is as easy to read as a child's primer.

It means less liability of mis-reading. due to blurring of outline letters, whose sameness frequently makes the words run together. Printype letters are

-The Standard Visible Writer shaded, just as Book Type is shaded.

It means less danger of costly errors. due to confusing the numerals. No pos.

Printype Aids Eyes sible chance of mistaking 3 for 8 or 5 The manifold merits of Printype are for 3-each figure is distinct. It means a degree of typographic beauty never a constant source of surprise. Printype

Offer is restful to eyesight. It delivers its before known in typewriting. And now, because of its newness, it

message in the most easily readable You can buy the new Printype Oliver

form. has the enbanced charm of novelty. The constant reading of thin outline Day" Purchase Plan. A small first

Typewriter on the famous "17-Cents-a. letter typewriting plays havoc with the Printype Now Famous

payment brings the machine. Then eyes. It sends thousands to oculists

save 17 cents a day and pay monthly. The reception of Printype by the busiand opticians.

You can turn in any make of typewriter ness public has been most enthusiastic.

A comparative test of Printype and

on your first payment. We withheld any formal announcement ordinary typewriting will win you to the

Il the Penny Plan interests you, ask until the machine had been on the mar. type that reads like print.

for details. ket for one year. Personal demonstrations were its only advertising. The

We Have Not Raised resulting sales were stupendous. Prin

Our Price
type letters soon began to appear
among commonplace old-style corre- We do not ask a premium for The
spondence. Wherever received, these Printype Oliver Typewriter. We have
mysterious, distinctive, beautiful letters declared a big dividend in favor of type-
awakened immediate interest. Busi- writer users by supplying this wonder-
ness men began asking each other. ful type. when desired. on the new
"What's that new kind of typewriter that model Oliver Typewriter.
writes like real print?" Thus the fame Our price is $100. the same as
of Printype grows as its beauty and our regular model with Pica Type-
utility dawn on the business world. writer Type.

Ask for Book, Specimen Letter and Demonstration
We will gladly send you a Printype Book, together with a letter written on
The Printype Oliver Typewriter. This letter will be a revelation.

Our great sales organization enables us to make an improvement of this char: acter immediately and simultaneously available to the public. Press the button and see how quickly an Oliver Agent will appear with a Printyper." ready to tell you all about it and write several Printype letters for you. Address Sales Department





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JUNE, 1911

NO. 4



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There is a national pickpocket who snatches 75 per cent. of the farmer's profit and 80 per cent of the city man's income. He exacts a toll both going and coming. and his operations furnish one cogent reason why men are driven from farm to factory and country to counting house, and why the country man cannot make and the town man cannot save. This article suggests a remedy for the national pest.

nmore lucrative position in

MAN and his wife had given up of another 20 to 40 per cent. At most,

farming in one of the best the grapes should not be marked to fruit regions of New York exceed 10 cents. What unseen hand had State for what they thought a juggled prices up to 40 cents—75 per

cent. too high for the man who eats; town. As they were taking the train 2,000 per cent. too low for the man who away, children

came selling grapes grows? around the station at 2 cents a box. The city man had not added 1 cent to "Don't let us open the suit case! We the value of the grapes.

He had not can buy these grapes just as well in New paid for the labor and the forethought York,” demurred the man.

and the care and the first outlay of grow“But the express charges," suggested ing them. All that had to come out of his wife.

the 2 cents paid the grower. Give the "Won't be more than a cent a box for wholesaler and retailer each a profit of those! I should know! I've shipped 100 per cent. That would bring the grapes enough of them.”

to only 16 cents, not 40. Was it a skin But on arrival in the city, what was game both going and coming ? Did it the man's amazement to find he could not skin the man who produced the food; buy that 2-cent box of grapes under 40 and then skin the man who consumed cents.

the food ? Forty cents! The ex-fruit farmer And who got the big increment? That rubbed his eyes. That was an advance was the question. If the grapes had paid of 2,000 per cent. on the price the buyers the grower a flat 10 cents, he could have used to pay him. How in the world was made his fortune on the farm and put the price made up? Express was only away 80 per cent. profit on investment. 1 cent. That brought the cost to 3 cents All these farm-improvement evangelists as the box reached New York. Allow 1 -railroad men, chambers of commerce, cent more for risk and handling : 4 cents. pink - gloved professors — could stop Now 20 to 40 per cent, advance is a high shouting themselves black in the face

. profit for a wholesaler; at most, so far preaching "back-to-the-land.” If farmers only 6 cents. Add the retailer's profit could put away 80 per cent. profit a year,

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chains and wild horses and regiments of price had been knocked down so buyers rifles could not keep them off the land. could pay for the freight out of what If the farmers were putting away 80 per should have been his profits, leaving their cent. of the first cost of their land a year, own profits intact. Paying for the New there would be such a rush from factory York end of the handling—that is, back to farm as would outsprint speed knocking his prices so low it left them laws. If farmers could earn even 50 per margin to pay that handling. Paying the cent. on capital invested, there would risk whether there was loss or not. Paynot be a banker in the United States, ing the wages of the salesman out of from Hetty Greene to Pierpont Morgan, what should have been the farmer's marwho would not turn farmer quicker than gin. Paying the New York extortionate a motor car turns turtle. And after all, ground-foor rents—the big grocery, aren't the farmers the bank of the na- where the ex-farmer made his first intion? And what per cent. do they make quiry, was on Broadway and paid a rental on their investment? This man knew of $12,000 a year. And then over and when he had to let grapes rot, or sell for beyond these preliminary charges against 2 cents, he was not making 1 per cent. the grapes, paying a clear dividend of on his investment. He was not breaking about 500 per cent. each to commission even. He had to quit.

man, wholesaler, retailer. Why, he could have afforded to pay No wonder the wealth of the nation the freight, to pay the New York end of centered in the cities! No wonder the the handling, to pay a man to look after boys and girls broke away from the farm the sales, and still have put away 50 per to pursue that wealth! This sort of game cent. profit on his grapes. Then, he

made the farmer's nine-billion-a-year wanted to knock his head against some- crop a sort of sluice box for depositing thing; for wasn't that exactly what he gold in city vaults. When the farmer, had been doing, though he did not know however, wanted a loan, he had to come it? Paying for the freight—that is, his on his knees to those bank vaults for it.

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