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“What a beautiful typewritten letter-as plain as print-as easy to
read as a primer! It must be the new Oliver PRINTYPE! I wish
-A composite quotation from ten thousand business
LL eyes are watching Printype. Its attraction is irre.
are alluring, attention-compelling. Although absolutely new to typewriting, its counterpart - Book Type has been used on all the world's presses since the printing art had its inception. It is the Oliver ideal of perfect typog. raphy applied to typewriter uses.
We had brought the machine to its maximum of efficiency. We had added, one by one, a score of great innovations. There remained but one point-that was the type itself.
Then came the inspiration which meant a revolution in typewriter type. We would design and produce a new typewriter type face, conforming to the type used in newspapers, magazines and books.
We did! It's here! It's PRINTYPE!
Printype is not an experiment. It is, in all essentials, the type that meets your eye when you read your morning paper, your magazine or your favorite novel. Now that Printype is an accomplished fact, the thought occurs to thousands, why didn't typewriter manufacturers think of it years ago? The same question was asked when, over ten years ago.
we introduced visible writing. A Long Step in Advance The change from the old-style_thin outline letters known as Pica Type. universally used up to now on all standard typewriters, to the new, beautiful, readable Printype, is one of vast signifi. cance. It means relief from the harmful effect on eyesight of the "outline" typewriter type. For Printype is as easy to read as a child's primer.
It means less liability of mis-reading. due to blurring of outline letters, whose sameness frequently makes the words run together. Printype letters are
- The Standard Visible Writer shaded, just as Book Type is shaded.
It means less danger of costly errors. due to confusing the numerals. No pos
Printype Aids Eyes sible chance of mistaking 3 for 8 or 5 The manifold merits of Printype are for 3-each figure is distinct. It means a degree of typographic beauty never a constant source of surprise. Printype
Offer is restful to eyesight. It delivers its before known in typewriting. And now, because of its newness, it message in the most easily readable
You can buy the new Printype Oliver form. has the enhanced charm of novelty. The constant reading of thin outline Day" Purchase Plan. A small first
Typewriter on the famous "17-Cents.a. letter typewriting plays havoc with the Printype Now Famous eyes. It sends thousands to oculists
payment brings the machine. Then
save 17 cents a day and pay monthly. The reception of Printype by the busiand opticians.
You can turn in any make of typewriter ness public has been most enthusiastic.
A comparative test of Printype and
on your first payment. We withheld any formal announcement ordinary typewriting will win you to the
Il the Penny Plan interests you, ask until the machine had been on the mar. type that reads like print.
for details. ket for one year. Personal demonstra
We Have Not Raised tions were its only advertising.
The resulting sales were stupendous. Prin
Ask for Book, Specimen Letter and Demonstration
Our great sales organization enables us to make an improvement of this char: acter immediately and simultaneously available to the public. Press the button and see how quickly an Oliver Agent will appear with a "Printyper," ready to tell you all about it and write several Printype letters for you. Address Sales Department
(116) THE OLIVER TYPEWRITER COMPANY, 758 Oliver Typewriter Building, CHICAGO
THE TECHNICAL WORLD MAGAZINE
FROM FARM TO TABLE — THE
ROAD OF A HUNDRED PROFITS
AGNES C. LAUT
There is a national pickpocket who snatches 75 per cent. of the farmer's profit and 80 per cent of the city man's income. He exacts a toll both going and coming. and his operations furnish one cogent reason why men are driven from farm to factory and country to counting house, and why the country man cannot make and the town man cannot save. This article suggests a remedy for the national pest.
MAN and his wife had given up of another 20 to 40 per cent. At most,
farming in one of the best the grapes should not be marked to fruit regions of New York exceed 10 cents. What unseen hand had State for what they thought a juggled prices up to 40 cents—75 per more lucrative position in
cent. too high for the man who eats; town. As they were taking the train 2,000 per cent. too low for the man who away, children came selling grapes grows? around the station at 2 cents a box. The city man had not added 1 cent to
"Don't let us open the suit case! We the value of the grapes. He had not can buy these grapes just as well in New paid for the labor and the forethought York," demurred the man.
and the care and the first outlay of grow“But the express charges," suggested ing them. All that had to come out of his wife.
the 2 cents paid the grower. Give the "Won't be more than a cent a box for wholesaler and retailer each a profit of those ! I should know ! I've shipped 100 per cent. That would bring the grapes enough of them."
to only 16 cents, not 40. Was it a skin But on arrival in the city, what was game both going and coming ? Did it the man's amazement to find he could not skin the man who produced the food; buy that 2-cent box of grapes under 40 and then skin the man who consumed cents.
the food ? Forty cents! The ex-fruit farmer And who got the big increment? That rubbed his eyes. That was an advance was the question. If the grapes had paid of 2,000 per cent. on the price the buyers the grower a flat 10 cents, he could have used to pay him. How in the world was made his fortune on the farm and put the price made up? Express was only away 80 per cent. profit on investment. 1 cent. That brought the cost to 3 cents All these farm-improvement evangelists as the box reached New York. Allow 1 -railroad men, chambers of commerce, cent more for risk and handling : 4 cents. pink - gloved professors — could stop Now 20 to 40 per cent. advance is a high shouting themselves black in the face profit for a wholesaler; at most, so far preaching "back-to-the-land.” If farmers only 6 cents. Add the retailer's profit could put away 80 per cent. profit a year,