From the Front Porch to the Front Page: McKinley and Bryan in the 1896 Presidential CampaignTexas A&M University Press, 2005 - 230 pages The last presidential campaign of the nineteenth century was remarkable in a number of ways. -It marked the beginning of the use of the news media in a modern manner. -It saw the Democratic Party shift toward the more liberal position it occupies today. -It established much of what we now consider the Republican coalition: Northeastern, conservative, pro-business. It was also notable for the rhetorical differences of its two candidates. In what is often thought of as a single-issue campaign, William Jennings Bryan delivered his famous "Cross of Gold" speech but lost the election. Meanwhile, William McKinley addressed a range of topics in more than three hundred speeches--without ever leaving his front porch. The campaign of 1896 gave the public one of the most dramatic and interesting battles of political oratory in American history, even though, ironically, its issues faded quickly into insignificance after the election. In From the Front Porch to the Front Page, author William D. Harpine traces the campaign month-by-month to show the development of Bryan's rhetoric and the stability of McKinley's. He contrasts the divisive oratory Bryan employed to whip up fervor (perhaps explaining the 80 percent turnout in the election) with the lower-keyed unifying strategy McKinley adopted and with McKinley's astute privileging of rhetorical siting over actual rhetoric. Beyond adding depth and detail to the scholarly understanding of the 1896 presidential campaign itself (and especially the "Cross of Gold" speech), this book casts light on the importance of historical perspective in understanding rhetorical efforts in politics. |
From inside the book
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... important suggestions for pursuing certain kinds of historical approaches . Martin J. Medhurst , Mary Lenn Dixon , and Jennifer Ann Hobson encouraged and advised me throughout this project . Most of all , I express my gratitude to my ...
... important part . The candidates , and often the public , characterized the election as a pivotal point in American history . Both candidates employed dramatic , impres- sively creative campaign devices . Both candidates proved to be ...
... importance of the extensive publications that the machinery of all the major political parties distributed during the campaign . 10 A number of excellent books cover the campaign's organization and issues . " The actual public speaking ...
... important relationships for American voters . Bryan's cen- tral issue , the unlimited coinage of silver money ... importance of economic and industrial development . Thus , although both McKinley and Bryan advocated what many modern ...
... Important figures in American public address completely escaped scrutiny during that supposed heyday of public address studies.17 Years later , many im- portant rhetorical events are still unstudied . 18 This is unfortunate , for few of ...
Contents
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26 | |
The Early Weeks of McKinleys Front Porch Campaign | 37 |
Bryans A Cross of Gold | 56 |
Unmade by One Speech? Bryans Trip to Madison Square Garden | 69 |
McKinleys Front Porch Oratory in September 1896 | 90 |
McKinleys Speech to the Homestead Workers | 111 |