...consubstantiality, the appeal of identification."41 As the "simplest case of persuasion," he notes that "You persuade a man only insofar as you can talk...image, attitude, idea, identifying your ways with his."42 In using identification as his key term, Burke notes, "Traditionally, the key term for rhetoric...

...racial stereotypes may alienate black group members and deter blacks from accepting group decisions.114 "You persuade a man only insofar as you can talk his...speech, gesture, tonality, order, image, attitude, idea, identify108. Douglas, Industrial Peacemaking, pp. 14-15. 109. Stevens, Strategy, p. 67. 11o. One of...

...89ff. 176 can persuade him. In other words, we can enlist him in a common cause with us. Burke says, "You persuade a man only insofar as you can talk his...image, attitude, idea, identifying your ways with his."3 Paul demonstrated his willingness and ability to adjust to his audiences in his sermons,4 and...

...Burke's point of view is both extraordinarily clear and provocative. In his Rhetoric of Motives he says, "You persuade a man only insofar as you can talk his...image, attitude, idea, identifying your ways with his." He adds that "persuasion by flattery is but a special case of persuasion in general. But flattery can...

...identification I will be charting here. Identification is defined in various contexts as a rhetorical strategy: "You persuade a man only insofar as you can talk his...image, attitude, idea, identifying your ways with his" (Burke 55); as a mode of personal alliance or recognition, "identification — the very process by...

...(Cambridge: Cambridge University Press, 1987), 150-163. 28 Cf. Burke, Rhetoric of Motives, 172. See page 55: "You persuade a man only insofar as you can talk his...image, attitude, idea, identifying your ways with his." we might well keep it in mind that a speaker persuades an audience by the use of stylistic identifications;...

...form the basis for persuasive appeals" (133-34). m RM, identification is the condition of persuasion: "You persuade a man only insofar as you can talk his...image, attitude, idea, identifying your ways with his" (55). By constituting subjects as participants in a distinctive culture, identifications on a subor...

...that identification between speakers and listeners, writers and readers, is fundamental to persuasion: "You persuade a man only insofar as you can talk his...image, attitude, idea, identifying your ways with his" (55l. Burke's many uses of "identification" revise rather than replace Aristotle's defimtion of rhetoric...

...communication that somehow identifies the speaker's or writer's language and beliefs with the auditor's. "You persuade a man only insofar as you can talk his...image, attitude, idea, identifying your ways with his" (55). Identification has the central role it does in Burke's conception of rhetoric because it focuses...

...imagination for the better moving of the will," to Kenneth Burke's concept of "identification" which presumes that "you persuade a man only insofar as you can talk...image, attitude, idea, identifying your ways with his," to Group Mus conception of rhetoric as stylistics. In some instances the definitions attributed to...