TWO MILLION DOLLARS TO BOOST SALE OF ONE PRODUCT.How infinitely small the biggest business in this U. S. A. seems when stacked against the overwhelming total of $65,000,000,000 which it is estimated covers the composite sum of a year's transactions.

The greatest of corporations, with their wonderful volumes, loom like pygmies in comparison with the amount which shows us what a big business nation this land of ours really is. Sixty-five billion!

It would take a lifetime to count it in thousand-dollar bills! And yet when it comes to percentages Bayer spends in proportion more money in one month to make known the virtues of the original, genuine Aspirin than many manufacturers do in a year in behalf of their products.

Bayer recognizes that the buying power is in the people, and therefore every Bayer advertising campaign is mapped out with the one object in view-of drawing customers to drug stores to demand genuine Aspirin stamped with the Bayer Cross.

The year's advertising appropriation for Bayer Tablets of

Aspirin reaches nearly $2,000,000, and orders have gone out for new, big December copy for the newspapers, trade journals, and magazines.

Bayer makes it clear that the best way for druggists to share in the profits of this expenditure is by showing a Bayer display box on the counter and displaying a Bayer window trim in colors-a real eye-catcher and aid to extra sales.

Coöperation costs nothing under the Bayer plan except the exercise of a little constructive sales-promoting thought and action.-Ren Mulford, Jr.

Children

Likelt.

This Home-Mixed Cough
Syrup Is Wonderful

For quick relief of any ordinary cough,
try Pinex.

Mixed at home with plain sugar syrup, a bottle of Pinex makes a whole pint-a family supply-of pure, wholesome cough syrup, the best that money could buy, for adults or children. No trouble to mixpackage tells how. Makes a big difference in your drug bills.

Tastes good-children take it willingly. Nothing better for coughs, colds, hoarseness, etc. Used by millions of people for over 20 years.

Insist on genuine Pinex, 65c, at all druggsts, Money promptly refunded if you are not glad you tried it,

The Pinex Co., Ft. Wayne, Ind.

For Coughs

PINEX

PINEX ads (like this) are now running in the leading women's magazines, in addition to the regular ads in newspapers everywhere.

NO MATTER

WHAT YOUR BOX PROBLEMS

YOUNG SON (to shoe clerk waiting upon his fastidious mother): "No use showing her the first ten pairs-she won't take 'em."-Life.

"WHERE is the billiard parlor in this hotel?"

"To the left, madame, but we don't allow ladies to play." "That's all right. I just want to borrow the chalk a moment to powder my nose."-Kansas City Journal.

THE Woolbridge Brothers Drug Company has sold its business at Vine Grove, Kentucky, and bought a new store in Owensboro, Kentucky.

GLUTZ: "Your town isn't as exclusive as it used to be, is it?"

BLUTZ: "No, it's full of people who have either swum the Channel, flown over the Pole or been named in the Hall case." -H. I. Phillips in the New York Sun.

A GROUP of workmen at lunch hour were discussing evolution and the origin of man. One of the party remained silent, when a companion turned on him and demanded his opinion. "I ain't goin' to say," he replied doggedly. "I remember as how Henry Green and me threshed that all out once before an' it's settled, s'far's I'm concerned."

"But what conclusion did you arrive at?"

"Well, we didn't arrive at the same conclusion. Henry, he arrived at the hospital an' I at the police station."-Pittsburgh Chronicle-Telegraph.

"WHAT'S the matter over there?"

"A Boy Scout did so many good turns he got dizzy."-Colgate Banter.

WHAT'S become of the old-fashioned bride who expected to live in a kitchen apron after she had parked her trousseau in the attic?-Cincinnati Enquirer.

"I NOTICED that a church ad in the paper says that ministers are furnished free for burials."

"My gosh! Who killed 'em?"-Red and Black.

"TELLURIDE like to give her the nitrate on this message," said the telegrapher, "but it's not quinine o'clock yet, and it's against the rules ferrous to do it."-Science and Invention.

PROFESSOR: "You missed class yesterday, didn't you?" Collegian: "Not at all, sir, not at all."-B. H. S. Oracle.

"WAS your garden a success this year?"

"I should say so. My neighbor's chickens took first prize at the poultry show."-Punch.

SOPH: "That boy is one of our class capitalists."
Fresh: "What's his specialty?"

Soph: "The capitalization of the letter 'T'."-Awgwan.

FOND MAMMA: "And did my little pet learn anything at school to-day?"

Little Pet: "I learned two kids better'n to call me 'Mamma's little pet'!"-Christian Advocate.

"WE'RE going to have a famous agnostic at dinner tonight." "Goodness! I know a girl who drank two glasses of that, and she was absolutely spiflicated."-Trenton Times.

CONKLIN SHORTENS ITS FIRM NAME.-Few perhaps of the many who have been familiar with Conklin pens and pencils for the last quarter of a century will detect the fact that the Conklin organization is now operating under a new firm name. "The Conklin Pen Company" is the new name, which takes the place of "The Conklin Pen Manufacturing Company," the corporate cognomen under which Conklin brought out the first self-filling fountain pen years ago and under which it has merchandised its widely-known lines since. The fact that many who wrote to or dealt with the company did not often include the word "Manufacturing" in the name, is the reason for simplifying the firm title by dropping this long word out of it. The statisticians can now compute the amount of ink, paper, wear and tear on writing instruments, and "elbow grease" this new name will save. There is to be no change in the Conklin policy, personnel, or management, the directors announce.

PEACHES: "I'd like to try on that rose dress in the window." That's "Sorry, Miss. Salesman: the lampshade."-Western Christian Advocate.