AMERICAN CANS Good containers are à necessity, not a convenience. Indifferent containers are like inferior machinery-they may give satisfaction for a time, but appreciating possible fault or questionable service, it is a case of worry until the expected happens, bringing with it the probability of loss in prestige to say nothing of the pecuniary loss involved. The best of cans coupled with prompt service is a necessity to the successful operation of every drug and specialty business. "CHERRYALLEN PUNCH."-Here's a really new idea for the soda fountain man: Put a big glass bowl of rich fruit punch on your counter; then sit back and watch it go. Fruit punches have long been popular for parties, but for some reason fountain men have never seen the opportunity to build up a popular fountain trade on them. Allen's Red Tame Cherry (Cherryallen) makes the finest kind of punch. Here's a simple recipe for a delicious drink: one gallon Cherryallen syrup, one gallon simple syrup, juice of six oranges and a dozen lemons (or more according to taste), and eight gallons water, then ice. You can dispense it in tall slender glasses for 10 cents each, at an excellent margin of profit. It is easily mixed, quickly served, and is a busy thirst-creater as it stands, fresh and cool, on your counter. Clubs and social organizations frequently want a pure, wholesome, light refreshment for their parties, and from seeing Cherryallen punch on your counter the members of these clubs will be led to order it in quantities. The crowd will stay close to the punch bowl, and that will mean more advertising for you. DISPLAYING your goods in such a manner that customers cannot help having their attention drawn to the articles on display is the essential point in modern merchandising. The catalogue of the Saginaw Show Case Co., Saginaw, Mich., illustrates store fixtures that set off the goods contained in them in the most effective way. Whether you need but a single piece of store furniture or whether you want a complete equipment, get the catalogue. It shows the path to increased sales. THE type of youth who indulges in loud clothes and a hat forced back over his ears dropped into the dental chair. "I'm afraid to give him gas,” said the dentist to his assistant. "Why?" "How can I tell when he's unconscious?"-Philadelphia Public Ledger. PEROXIDE SOAPS, creams, tooth pastes, powders, etc., are popular sellers. Their value, however, depends to a great extent upon the use of the proper peroxide in the making of them. To druggists interested in making any of these preparations the Roessler & Hasslacher Chemical Co., 100 William St., New York, can recommend the proper peroxide to use. Ask the company for prices and formulas. THE A. D. F. I. CO. Capital Stock Fire Insurance for Druggists. We save you money. Our reduction (one dollar in every four) is made when you pay the premium, not at the end of the year. It is a big saving and is clear, safe gain. Capital Stock insurance is the recognized standard of safety and satisfaction. You assume no Mutual liability, sign no notes or powers of attorney, and take no chances. We write Capital Stock Insurance. After a fire, time is money. Our adjusters are practical drug men, and will give you a speedy and fair adjustment. In this regard our service is unequalled. We want your co-operation, and offer you a proposition of real merit. It is worth your while to drop us a line. SURPLUS TO POLICYHOLDERS, OVER $300,000.00 LICENSED UNDER THE LAWS OF 31 STATES. OWNED BY DRUGGISTS AND CONDUCTED IN THE INTERESTS OF THE DRUG TRADE. The American Druggists' Fire Insurance Co. 1215-1216 Mercantile Library Bldg., CINCINNATI, OHIO. ARE you undecided-do you wonder whether, after all, you will make the changes you have had in mind? You said last season, "I will not try to get along another year with the small soda fountain. I will get a brandnew one of the very latest type"-and now you are wavering. Get the benefit of the advertising that will come to you because you show your trade that business not only is good, but is going to be better. Get the benefit of the lower prices that are now being offered. Buy the Innovation Soda Fountain on easy monthly payments-study the proposition with a determination to win. To repeat the words in the advertisement of the American Soda Fountain Company on another page of this magazine, “A decision made next fall will not help your bank account this summer." Pretty plain talk -perfectly understandable. We know the company is offering special inducements to close up orders quickly. We are told, too, that business is good and that there is double the number of prospective sales usual at this season of the year and that a larger percentage of sales is being closed every day. The prosperity of the United States depends upon your prosperity. Your prosperity and ours may be increased by the purchase of an American Innovation Soda Fountain. Read the advertisement in this issue. His new play failed to make a hit, I understand." "Yes. It lacked the punch."-Tid-Bits. "WHAT did the judge do with that young man who stole the dictionary?" "He gave him a long sentence to work out."-Free Press. A TYPEWRITER that can be used for a multiplicity of purposes is offered to druggists by the L. C. Smith & Bros. Typewriter Company, Syracuse, New York. By means of interchangeable platens one machine can be used for general correspondence, card or label writing and manifolding. It is the work of but a few seconds to make the change from one to the other. The company has branches in all principal cities and by addressing the home office you may secure a demonstration of the machine and its value to you in your business. "WHAT little boy in class can mention a memorable date in Roman history?" asked the teacher. "Antony's with Cleopatra!" ventured one of the boys.-Froth. THOSE new fixtures that are going to increase your sales-have you ordered them yet? If not, ask your favorite drug jobber or the Bendercheid Mfg. Co., 2800-2826 N. Ninth St., St. Louis, Mo., for catalogue No. 14. It tells about exclusively designed, attractive, sectional store outfits that you can buy at a saving of from ten to twenty per cent. KOKO KAKS TRADE REG. U.S.PAT.OFF, MARK FOR HOT CHOCOLATE KOKO-KAKS make delicious hot chocolate. The kind that boosts your reputation as "the fountain where the dainty drinks are served." KOKO-KAKS are made from finest Dutch Cocoa, pure granulated sugar, Easy to prepare, too. Crush package between fingers and pour out chocolate ORAL HYGIENE.-The establishment of the amebic nature of pyorrhea does not diminish the importance of maintaining oral hygiene and asepsis, but rather accentuates it. Sir Patrick Hanson, the distinguished authority in amebic diseases, says, "So long as the mucous surface is sound and vigorous it probably has the power of protecting itself against many such organisms." It is quite likely that the bacteria are, after all, the real originators of the trouble, paving the way for amebic attack. At all events, they play a large rôle in the pathologic process. And, besides, we must not, in our present agitation about pyorrhea, lose sight of the fact that it is not the only disease of the teeth and gums. The general importance of oral hygiene as a prophylactic against numerous body ills is now universally recognized, and it is part of the doctor's business to see that his patients observe this hygiene-not only that, but to specify definitely what they shall use. Patients do not know about such things; they depend upon their medical men to advise them. If he is wise, he will specify Borothyme and Borothyme Tooth Paste (Abbott), both of which are agreeable, aromatic, anti septic preparations, effective and reliable. These are two of the most recent products of The Abbott Alkaloidal Co. (The Abbott Laboratories), Chicago. Literature may be obtained on request. THE foreman of a large iron works, being short of laborers one morning, went to an old tramp who was having a free doze at one of the old furnaces and roused him up with the remark: "I say, my man, are you wanting work?" "What kind of work?" asked the tramp. "Can you do anything with a shovel?" "Yes," replied the weary one, "I could fry a piece of ham on it."-London Telegraph. AN advertising service that has taken years to work out, that has cost thousands of dollars to produce, is offered to retail druggists at a nominal sum. This is the newly-devised service of the M. P. Gould Company, 120 West 32d Street, New York. Included in it are all sorts of cuts for newspaper and circular use, ideas for business building advertisements; in fact, every possible advertising need of the various store departments is provided for. An inquiry addressed to the company, written on your business letterhead, and mentioning the BULLETIN OF PHARMACY, will acquaint you with the full particulars of this economical cut and advertising service. FRIEND: I've noticed Cutts, the tailor, going up to your studio every day for a week. Is he sitting for you?" Artist: "No, he's laying for me."-Boston Transcript. IN the whole long list of soda fountain beverages Coca-Cola stands in a class alone. The delightful impression it produces upon the palate is achieved by no other drink. Coca-Cola is a big profit maker, easy to serve, the demand for it is constant. Heavy advertising, costing thousands of dollars, is carried on by the company to send customers to drug stores. . The druggist who features the genuine Coca-Cola, serving it ice-cold in sparkling glasses, will find that his fountain trade is constantly on the growing path. It pays to push Coca-Cola. TEACHER: Can you tell us how the American and French Republics differ from each other? Little George: The French ain't got no log cabins for their Presidents to be borned in.-Puck IN eight-ounce bottles Alkalol costs $4.00 a dozen; in pint bottles the dozen price is $6.75. If your stock is getting low, order from your jobber. The Alkalol Company, Taunton, Mass., makes it. A Satisfied Customer is the Druggist's Best Advertisement The MarvelWhirling Spray Syringe FALSE ECONOMY.-Doubtless it would be hard to find a real pharmacist who would think of wrapping up a prescription in a newspaper. Yet some pharmacists try to economize by using poor corks, forgetting that the cork stays with the prescription much longer than the wrapper and has much more to do with the customer's convenience. The appearance of a prescription, including the cork that's in the bottle, influences, to a great extent, the customer's opinion of the ability of the man behind the counter. Considering, moreover, that there is a great deal of waste, due to breakage, involved in using inferior corks, it would seem that to buy anything but the best is poor business policy. How to get corks in a uniformly good quality, however, is a problem. Ordinary commercial designations, such as X, XX, XXX, etc., are really no index to go by, since they vary greatly among different manufacturers. Fortunately, however, there are two brands that can be relied on to give uniform satisfaction, namely, Circle A Corks and Circle B Corks, manufactured by the Armstrong Cork Company of Pittsburgh, Pa. Circle A Corks have been on the market for the past 28 years, until to-day they are recognized generally as being the standard prescription corks of America. The manufacturers take just as much pride in keeping this well-known brand up to the highest standard as the druggist does in compounding prescriptions accurately. Circle B Corks are inferior only to the Circle A grade. Both brands are packed in double sacks, a strong paper bag inside one of muslin. Your troubles will end, so far as corks are concerned, if in ordering you specify either of these two brands. "I SAW a magician last night turn water into wine." "That's nothing. I saw an ordinary chauffeur turn an automobile into a lamp post."-New York Sun. LET your windows pay your rent. "Window Displays for Druggists," published by E. G. Swift, P. O. Box 484, Detroit, Mich., tells you how. The book contains descriptions and engravings of 110 window displays that have brought home the bacon to the stores using them. In addition, there are included calendars suggesting articles for display every week in the year, a collection of pointed, pithy placards and several practical chapters on window dressing in general. One dollar brings the book to you, post-paid. |