E-COMMERCE AND CUSTOMER EXPERIENCE IN ERA OF INDUSTRY 4.0

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2021 M09 1 - 78 pages
E-Commerce is changing every day and ties them together as loyal customer. New technology that makes use of the internet has become a pivotal factor in the present industrial revolution. The integration of the internet with production lines in the industrial sector is known as industrial revolution 4.0. Due to the advancement of information technology, changes have also occurred in the industrial world today, which is distinguished by changes in the business climate and an increasingly competitive industry. Industry 4.0 is a branch of technology that combines automation and cyber technology. This comprises business technology advances in automation and data interchange, which are divided into three categories: the Internet of Things (IoT), cloud computing, and cognitive computing. So considering this the study aims to analyze the factors which are responsible for e-commerce shopping and the factors which influences customer experience. The research adopted convenience sampling and the data was gathered among 168 students in salem who has experience in online shopping . Data analysis was performed using GARRETT Ranking method and Structural Equation Model (SEM) Using AMOS. The study indicates that customer “perceived quality” and “buying in online is considered posh” is the major reason online shopping.

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Best book to get started in e-commerce. Ujjal Roy has done a wonderful job explaining each topic clearly.

About the author (2021)

Dr. Ujjal Roy received his Ph.D Degree in the field of IoT Ubiquitous Computing from St.Peters Institute of Higher Education & Research, Chennai. He completed his M.E in Microwave & Optical Engineering from A.C.C.E.Tech, Karaikudi and received his B.E Degree in ECE from Government College of Engineering, Salem. He is currently working as Professor and Program Director to Biomedical Engineering and Biotechnology Department in Saveetha School of Engineering, SIMATS. He has around 21 + years of Teaching experience. He has published around 50 papers in various reputed International Journals, International & National Conferences. He is the Reviewer and Editorial Board Member of various reputed International Journals. He serves as TPC member in various conferences. He is a Member of various Professional Body Organizations like ISTE, IET, IEEE and IACSIT.

Md. Tayeen Khan is a Bangladeshi musician, writer, composer, actor. In his early career Md. Tayeen Khan worked as a music supervisor for the movie "Among The Living" and music editor for the movie "The Last Duel". Later he released his solo music album named "Grain of Emotional Wreckage".

Despite his career on music industry Md. Tayeen Khan also continued his passion for writing. Md. Tayeen khan is the author of "Understanding Remote Sensor: Beginners Guide". He also wrote 2 films named "The Mysterious Fox" and "Monstrous Disunion".

Md. Tayeen Khan started his acting on the movie named "Monstrous Disunion" as the role of Colin Baker and in another movie named "Legend of Fall Creek" he played as Jack Smith.

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