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We have a county news monopoly that does not bulletin even before the alarm was sent in. miss even the smallest stories of Guernsey When our city suffered a $150,000 loss on July County happenings.
18 of last year, we had the notice up twenty For all State and foreign news we use the minutes before the first alarm came in. United Press and International News Service, During the World's Series we get the basefurnished through the courtesy of our local ball returns, play by play, over a special field paper. In return we give the newspaper all the wire, having the exclusive service for the entire county and local stories that are turned in by county. Western Union service furnishes us our reporters.
with details of all special automobile races, and From 11 A.M. to 3 P.M. each day the news- when any of our local athletic teams are con
testing away from home we give the details as fast as they can come over the wire.
HOW THE SERVICE HELPS BUSINESS. It might seem that after furnishing the news in such detail we would have no time to attend
to our drug business. This, of course, is not LSINA US SURE
the case, for the whole object supplying the PRESERIPTIONS
news service is to attract customers to our GALSO
store. That we get the business is evidenced by the fact that in the State of Ohio our store stands tenth in point of sales on Rexall goods. And our town has a population of only 14,000
at that. J.I.WILSON
News collecting requires no special clerks. The bulletin board is at the right of the window.
It ordinarily takes but a minute to run down a paper makes for us a carbon copy of all tele
story over the telephone. In the special cases graph news and hands it to our messenger when
where the telephone plan will not work a he calls at the office every hour. We read the copy carefully, pick out important news only, and give just enough details to satisfy the public.
BEATING OUT THE CITY PAPERS.
After 3 P.M. we get a special news telegram whenever a large story comes to light in any part of the world. By 7 o'clock at night we have covered most of the news that will appear in the large city dailies the next morning.
Important events, in which much local interest is shown, we cover in detail. occasions the bulletin sheets close up the entire front of the windows with the exception of a small space at the bottom through which the goods on display may be seen.
Besides giving the news service through the medium of the bulletin we are ready at all times to answer telephone calls concerning elections, baseball scores, athletic contests, location of fires, and all news in general.
When the fire alarm sounds our 'phones start to ring even before the alarm is finished, for the people know that our system of newsgetting has already located the fire. On numerous occasions we have had fires posted on the
Crowds watching the returns from a World's Series baseball game. messenger boy can usually get the information. The whole secret of the plan is to keep each clerk sharply on the lookout for news while he is attending to his regular duties.
Aside from the news bulletin we use many other schemes to keep our store constantly before the people. Here are brief outlines of some of the plans employed:
1. "Current Events in Picture” are posted The headline feature in the April Bulletin will be three prize papers on “Luck as a Factor in
on our window each day. These in many instances connect up with news items which appeared on the bulletin several days before.
2. We receive the weather forecast each day at 8 A.M. and at 6 P.m. from the local telegraph office and place it, neatly typewritten, in a glass case where it is easily accessible. The government weather map is also received at 6 P.M. each day from the government weather forecaster. This map gives the direction of winds, the temperature of all United States cities at 8 A.M. on that day, the stage of the water in the
Second Annual Present
CAMBRIDGE PEOPLE. Free Prescriptions for Entire Year 1916.
Any reputable physician is authorized to send worthy poor persons to our store for prescriptions during the year 1916, and we agree to fill them without cost. Nothing is required but a note from the physician, properly signed and stating that the patient is entitled to this assistance.
In this manner we aim to contribute our share toward the public good. Instead of responding to countless requests for little contributions to programs, fairs, and bazaars, among which we cannot discriminate, we have adopted this plan.
Let no worthy man, woman, or child suffer a moment for want of proper medicine when required.
this instrument is furnished us free by a tobacco firm in West Virginia.
The registration of our thermometer is the town topic on a cold morning as it is the recognized standard for the vicinity. Many 'phone calls are received daily from housewives who wish to compare their home thermometers with our tested instrument.
4. We use the last sheet on our bulletin for want ads—“Lost and Found" and "Help Wanted.” No charge is made for this service, through which many valuable articles are returned to their owners, and through which we get dozens of pleased customers for the store.
To show the effectiveness of this sheet as an employment bureau: At 1 P.M., on January 10, our Western Union operator asked me to post a notice that he wanted a messenger boy. At 1.45 P.m. he called again, saying: “Take down that notice! I have had seventy-five applications in person already, the office is crowded to its capacity yet, and all I need is one boy."
5. A large clock regulated hourly by Western Union occupies a prominent position in the doorway.
LOCATING FARMERS “WANTED AT HOME."
6. Under the clock we run a "Wanted at Home" bulletin which is used mostly by farm
For example, if we put out a notice that John Smith is wanted, some of his friends soon read it and it is not long until John is headed for Wilson's drug store to find out for what he is wanted.
7. A large map of the city, framed in glass, is found in our doorway.
We direct people to different parts of the city by this map.
8. A county road map shows all county roads, their conditions, what they are made of, etc.
9. We sell theater tickets, displaying a large sign to call attention to the fact.
10. Numerous signs bearing the store name appear in conspicuous positions, helping to fix our establishment in the minds of the people as "the spot to buy everything in the drug line."
11. Displayed in several places on the store front is our free prescription offer, a reproduction of which is shown on this page.
Besides having these cards on the store front
My Business Career."
we placed 100 of them last year in churches, means of advertising, as we found 58 of the barber shops, factories, business places, lodge original 100 still intact when we started out to rooms, and theaters. This year we have dis- replace them this year. tributed 200 in similar locations.
Publicity, and lots of it, is building up our The people consider this offer of value to the business. The people appreciate "something community, and we consider it a valuable for nothing" when it comes to service.
A WALL TINT
By J. EARL TAYLOR, Ph.G.
A display built along lines suggested by the seen in the picture, and this was decorated with accompanying illustration will be particularly vines and snowballs. appropriate during the spring months. A great The base was puffed in white. A bucket deal of brightening up is done, both for anti- such as might be used in a job of kalsomining septic and beautifying reasons, and wall fin- was rigged up to look natural and placed on ishes are more or less in demand.
the floor. A brush stuck out of the pail. In arranging this window every effort was Packages of the goods were, of course, so
made to suggest purity and cleanliness. White, arranged as to "connect up" and give the wintherefore, was freely employed.
dow a positive selling appeal. I always use The upper background was built over wire show-cards and price-tags—or a combination bent into arch effects, the framework being of the two, rather. covered with heavy paper. Over this there was To attract attention, a captive balloon was a series of white tissue puffing.
properly picketed. A little motion in the winRunning along the entire border, and placed dow is a great thing. about ten inches apart, were a number of cir- In the spring a housewife's fancy lightly cular gold cut-outs.
turns to kalsomine. If you handle the goods There was a little latticework, as may be go after the business!
Cc., is a stimulant narcotic, and the average
dose is 8 minims. BOARD QUESTIONS ANSWERED
Tincture of nux vomica
1 gramme of strychnine in 1000 Cc., is a tonic AN INDIANA EXAMINATION.
and systemic stimulant, and the average dose
is 10 minims. (Continued from the February BULLETIN.)
Tincture of Indian cannabis represents 100 26. Why is diluted hypophosphorous acid grammes of Indian cannabis in 1000 Cc., is used in the preparation of syrup of ferrous a powerful narcotic, and the average dose is iodide?
10 minims. Hypophosphorous acid, being a valuable re- Tincture of gelsemium represents
100 ducing agent, is added to prevent oxidation grammes of gelsemium in 1000 Cc., is a motor and consequent discoloration of the syrup. and respiratory depressant, and the average
27. How much potassium iodide will be dose is 8 minims. required to make 2 ounces of a saturated solu- Tincture of stramonium represents 0.25 tion? (The solubility of potassium iodide gramme of mydriatic alkaloids in 1000 Cc., is .7.)
is an antispasmodic, and the average dose is If by "ounces” avoirdupois ounces are 8 minims. meant, the problem may be worked out as fol
CHEMISTRY. lows: One avoirdupois ounce of a saturated solu
1. Name ten elements, giving symbols, tell tion is composed of one part of potassium
whether metallic or non-metallic, also whether iodide and .7 part of water.
a solid, fluid, or gas at ordinary temperature. 437.5 grains (1 avoirdupois ounce) there
Aluminum, symbol Al, is a solid metallic
element. would be 10/17 part of potassium iodide or 257.+ grains.
Gold, symbol Au, is a solid metallic element. If, however, by "ounces” fluidounces is
Sodium, symbol Na, is a solid metallic ele
ment. meant, the problem cannot be worked out from the data given. It is impossible to tell except
Mercury, symbol Hg, is a liquid metallic ele
ment. by experimentation what volume will result
Bromine, symbol Br, is a liquid non-metallic when ten parts of potassium iodide are dis
element. solved in 7 parts of water. In common
Sulphur, symbol S, is a solid non-metallic practice, however, we might say that five
element. fluidrachms of water added to an apothecaries'
Carbon, symbol C, is a solid non-metallic · ounce of potassium iodide will produce a fluid
element. ounce of solution that contains one grain of
Oxygen, symbol (), is a gaseous non-metallic potassium iodide in each minim.
element. 28. (a) What difficulties are encountered in
Chlorine, symbol Cl, is a gaseous nonthe manufacture and dispensing of Goulard's
metallic element. solution and lead water? (b) How may 2. Briefly describe three elements, one a trouble be prevented ?
solid, one a fluid, and one a gas, telling their (a) On exposure to air, the preparations characteristic physical and chemical properties. absorb carbon dioxide, which causes the forma- (a) Aluminum is a solid, silver-white metal, tion of a white precipitate of lead carbonate. malleable and ductile, capable of high polish. Even mixing with distilled water which has It is not tarnished in the air. Its specific absorbed carbon dioxide from the atmosphere weight is 2.5. It is not easily attacked by will cause the precipitation.
dilute acids. Hot solutions of fixed alkalies (b) By keeping the preparations in well- dissolve the metal with formation of alustoppered bottles, and preventing access of air, minates. the trouble may be avoided to a great extent. (b) Mercury is a silver-white, lustrous, and
29. Give the drug strength, medicinal ac- mobile metal, liquid at common temperatures. tion, and dose of five potent tinctures. Its specific weight is 13.6 and it boils at about
Tincture of opium represents 12 to 12.5 360° C. It freezes at about —40° C. Mercury grammes of crystallizable morphine in 1000 does not readily enter into combination with
oxygen at the common temperature, and it sium tartrate, (i) magnesium sulphate, (j) podoes not exhibit any great chemical energy. Its tassium and sodium tartrate. compounds are generally unstable; many of 9. What is (a) a neutral salt, (b) an acid them are decomposed by light.
salt, (c) a double salt? (c) Chlorine is a yellow-green gas of suffo- (a) A neutral salt is one formed when all the cating characteristic odor, poisonous when in- hydrogen atoms of the acid are replaced by a haled in considerable quantities. At 15° C. it metal. can be compressed into a liquid under the presa
(b) An acid salt is one in which all the basic sure of four atmospheres. The molecule of hydrogen atoms of the acid are not replaced by chlorine is diatomic at lower temperatures; but metal. monatomic at higher temperatures.
Chlorine (c) A double salt is one formed when two or unites with most other elements.
more of the basic hydrogen atoms of an acid 3. What is a chemical symbol?
are exchanged for two metals. A chemical symbol is an abbreviation repre- 10. How would you fill the following presenting the atom of any given element. No scription, supposing you were out of sodium two different kinds of atoms are represented by salicylate, but with plenty of salicylic acid and the same symbol. The symbols used consist of bicarbonate of soda at hand? letters. These letters are the single initials of
Sodium salicylate....5 drachms, 18 grains. the latinic or other names of the elements, or
Water, q. s. ad..
.....8 fluidounces. the initial letter accompanied by one additional
How much of each would be required ? in some cases where the latinic names of two or more elements begin with the same letter.
Sodium salicylate is formed as follows: 4. What is meant by a chemical formula?
HC,H,O, +NaHCO3-NaC,H:03+H2O+CO2. A chemical formula is a combination of one
The molecular weight of salicylic acid is or more symbols together with one or more
137.01; of sodium bicarbonate, 83.43; of numerals, or of two or more symbols, with or
sodium salicylate, 158.89. Therefore 137.01 without numerals, expressing the composition
parts of salicylic acid and 83.43 parts of sodium of free atoms, compound radicals, or molecules.
bicarbonate are required to produce 158.89 5. What is meant by atomic weight?
parts of sodium salicylate. The mass of one atom of any element is the atomic weight of that element. The atomic
5 drachms, 18 grains=318 grains.
318 grains is practically equivalent to 2 times 158.89 weights are the smallest relative masses of ele
grains. ments entering into combination with other elements.
Therefore 274.02 grains of salicylic acid and 6. What is meant by molecular weight?
166.86 grains of sodium bicarbonate are reMolecular weight is the sum of the weight of quired to produce 318 grains (317.78 exactly) the atoms contained in a molecule.
of sodium salicylate. 7. What is meant by a chemical equation? The prescriptions should be compounded as A chemical equation is an expression of a
follows: chemical reaction by means of the symbolic Shake the salicylic acid with 6 fluidounces of molecular formulas of its factors and products. the water so as to distribute it uniformly
8. What are the correct names of the follow- through the liquid. Then add the sodium ing: (a) muriatic acid, (b) copperas, (c) blue bicarbonate, a little at a time, shaking well after vitriol, (d) green vitriol, (e) white vitriol, (f) each addition. Warm the liquid slightly to cream of tartar, (g) salts of tartar, (h) tartar expel the carbonic acid which is set free. Filter emetic, (i) Epsom salt, (j) Rochelle salt. and add sufficient water to make the volume
(a) Hydrochloric acid, (b) ferrous sulphate, measure 8 fluidounces. (c) copper sulphate, (d) ferrous sulphate, (e) In practice it is better to use a slight excess zinc sulphate, (f) potassium bitartrate, (g) of salicylic acid, in order to prevent darkening potassium carbonate, (h) antimony and potas
of the product.
(To be continued.)
These questions and answers will be continued throughout 1916 without intermission.