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expenses of the organization—salaries, travelEDITORIAL
ing expense, section expense, general expense, postage, and a considerable variety of overhead
costs of one kind and another. Such a sum is REFORMING THE A. PH. A.
altogether too small for the purpose, and it exDr. W. C. Alpers certainly stirred up a hor- plains the situation in which the association net's nest in Atlantic City last month. We now finds itself. present the story elsewhere in connection with The truth is, the A. Ph. A. has been giving an editorial summary of the A. Ph. A. conven- its members too much. What ought to be done tion, and in this place we desire to utter a few right away is to cut out the Year-Book. This thoughts on some of the subjects advanced by volume costs between three and four thousand Dr. Alpers in his sensational address.
dollars a year, including the salary of the ReThere is no doubt at all that reform meas- porter on the Progress of Pharmacy, and this ures should be instituted. The affairs of the sum would just about do away with the deficit association are not mishandled. There is noth- which the association has been experiencing of ing like a serious crisis at hand. But neverthe- late. At one stroke such a step would go far less, as in most societies, the machinery has not toward solving the whole financial problem. been improved and perfected to keep pace with The Year-Book isn't appreciated by the the development of the organization. A two- members. The average druggist doesn't use it. cylinder motor is being employed when the A few of the scientific men employ it, but they mechanism should be brought up to date and have other sources of information that are an eight- or twelve-cylinder engine installed much more up to date and much more satisfac
Dr. Whelpley, for instance, in his report as tory. As long as the Year-Book is continued, treasurer, made it clear that for several years of course every member will want it in order the association had been spending more money to get all that he feels is coming to him. But than it earned. The association owns invested it could be abandoned without the slightest refunds amounting to over fifty thousand dollars, gret. and this property slowly increases year by year. In lieu of it, there ought to be established in But if the association spends three or four the Journal a department of abstracts covering thousand dollars annually more than it receives eight or ten pages. If these were sufficiently through current sources, it is only a question practical in character, and not too ultrascienof time when serious inroads will be made into tific, they would add greatly to the value and the permanent assets.
interest of the Journal, and they would act as Several efforts were made in Atlantic City a very efficient substitute for a book that is no to explain away the facts, but they can't be longer demanded or needed. disposed of by sophistical reasoning. Any in- Another thing that is required, and this dividual or any organization living beyond its was suggested by President Alpers, is an income is scarcely acting in accordance with annual balance sheet. From time immemorial, wisdom, and especially is this true with an as Treasurer Whelpley and his predecessors have sociation which expects to be in existence one rendered annual reports that have not been in hundred years from now, and to be stronger accordance with scientific accounting methods. and better than it is at present.
If the assets and liabilities of the association Practically the sole source of income is the were annually declared, it would be easy to see annual dues. Of course some money is ob- at a glance just what property is owned by the tained from the advertising pages of the Jour- organization, and what the annual surplus or nal, but this is credited against the expense of deficit might be. publication and is, therefore, not considered in Dr. Alpers is not to be supported in his the light of income. Of the $5 received from charge that the officers receive too much in the each member, it was shown some months ago way of salaries. Nor do we believe that he is that practically $3.85 was consumed in furnish- right in his position that there is at present too ing that member with the official publications much concentration of responsibility. There of the association—the Journal on the one should be, indeed, a greater concentration of hand, and the Year-Book on the other. There responsibility. The association ought to have remains only $1.15 to pay all of the manifold i general manager in effect. whatever title may be assigned to him, and such a man MANUFACTURERS ARE NOW CULTIVATING should be held to a strict responsibility, and
THE DEALER! if he doesn't prove sufficiently capable the asso Manufacturers of popular articles intended ciation should forget to reëlect him.
for consumption by the great purchasing pubHe should combine the offices of editor of lic have until recently been disposed to ignore the Journal, general secretary of the associa- the dealer. They have gone direct to the contion, and secretary of the council, and he sumer with their advertising appeals. The should be provided with enough assistants to effort has been to work upon the consumer do his work properly. Made responsible for until he in turn would go to the dealer and the prosperity and success of the association, ask for the goods. he could see to it that there was a surplus Experience has shown that this method is every year instead of a deficit; he could con- short-sighted. duct membership campaigns; he could coöp- In the first place, unless the manufacturer erate with the treasurer in the financial con approaches the dealer as well as the consumer, duct of the organization; and, in short, he he is not likely to get his articles on the dealer's could run the business as the general manager shelves. He cannot count infallibly on the deruns any corporation that is entrusted to his mand of the public to get the dealer to handle care. What is everybody's business is no- his line. And besides, no dealer likes to have body's business.
his hand forced. He doesn't relish being comIt is not likely that Dr. Beal's committee pelled to do anything. He appreciates it when vill approve of the president's position on the manufacturer comes direct to him and the National Formulary. It is entirely proper solicits his coöperation. for the A. Ph. A. to conduct the National In the second place, it isn't enough merely Formulary as a profit-making venture. The to get the goods on the dealer's shelves, whatLord knows it needs to get money in some way ever method may be employed. or other. But, although the A. Ph. A. has The dealer's assistance must be obtained. profited a little in the past by the N. F., it He is really a larger factor than the newspaper doesn't propose to do so in the future. It was or magazine advertisement. He can do more decided in Atlantic City to put the N. F. funds to make or break a new article than can the hereafter in a separate account. This account announcement of the manufacturer intended will be used for the payment of all N. F. ex- for the consumer's eye. It is much more impenses, and in making future revisions of the portant for the maker to get the coöperation of book the association expects to spend more the dealer than it is for him to seek to create a money for research work and perhaps even to demand by means of general publicity. establish a research laboratory.
But how can the dealer be approached by The National Formulary, by virtue of the the manufacturer? Food and Drugs Act, has become a national He can be approached through the trade standard, second only in importance to the paper. It is just as important for the manuPharmacopoeia, and it is meet and proper that facturer to advertise to the dealer through the the book should have the benefit of systematic medium of the trade press as it is for him to ind continuous research work, and that the advertise to the consumer through the medium best minds in pharmacy should be secured to of the newspaper and the magazine. Perhaps. prepare its text.
indeed, it is more important. In concentrating thought on these and sim- Manufacturers who have ignored this truth ilar problems of deep interest to the associa- have suffered the consequences. They have tion, Dr. Alpers unquestionably rendered a real found that they were not building up their busservice. His address sounded like one of iness. They have discovered that consumer Hughes' attacks on the Wilson administration. advertising, although it is a good “opener," is Many people thought its tone was open to seri- a poor "closer.” Personal salesmanship is ious question, that some of its intimations and needed to complete the consumer's desire and conclusions were unfair or inaccurate, but it is to sell him the article. quite likely that much good will result from The dealer's cooperation is the most vital the situation after the tumult and the shouting element in the structure, and the wise and exhave died away.
perienced manufacturer realizes it.
These Won Prizes In Our Recent Camera Contest. Prizes of one dollar each were awarded for the pictures on this page. The first one was submitted by O. W. Probert, Akron, Ohio
the second by E. A. Perrenot, Riegelsville, Pa.; the third by Howard T. Gilbride, Malden, Mass.
These, Too, Were Passed on Favorably by the Judges. These pictures, as well as those on the opposite page, were awarde.l one-lollar prizes. They were submitted by M. J. Wilcox,
Brooklyn, N. Y.; J. Russell Wood, Wilmington, N. C.; and Charles Williamson, Frankfort, N. Y.