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When writing to Advertisers kindly mention “THE WORLD TO-DAY."

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Price, 10 cents per copy, $1.00 per year. All back numbers can be supplied to complete files. Remittances

should be made by money order or bank draft. Changes of address must be received before the fifteenth in order to

be effective for the following issue. Address

THE WORLD TO-DAY COMPANY

Eastern Office : 156 Fifth Avenue, New York

67 Wabash Avenue, CHICAGO

Entered at Chicago, Illinois, Post Office as Second-class Mail Matter

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HE WORLD TO-DAY for February will be an exceedingly strong number. It will contain the usual number of illustrations, many in colors, and a wealth of good

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"THE ORIGIN OF LIFE,” by Mr. H. Charlton Bastian, with comments by Pres. David Starr Jordan of Leland Stanford Jr. University, Prof. A. P. Mathews, and others. Recent remarkable discoveries add timely interest to this discussion of a very perplexing question.

“JAPAN AND ITS NEW CRISIS” is the title of a most interesting article by Mr. John L. Dearing, our correspondent in Japan. Japan, since the close of the war, is facing new problems of great moment, and Mr. Dearing being on the ground and fully conversant with local affairs, states the situation in a manner that will appeal to every one interested in world politics. Other leading articles are: “THE KANSAS LAND FRAUDS”

by E. S. Cowdrick. “WORKINGMEN'S INSURANCE”

by C. R. Henderson. “THE TROLLEY AS A SOCIAL FACTOR”

by Karl E. Harriman. “THE THEATRE FRANCAIS AS A MODEL FOR AN

AMERICAN NATIONAL THEATRE” by H. C. Chatfield- Taylor. “THE NEW ENGLISH ART CLUB”

by E. Douglas Sheilds. “CHICAGO'S TRACTION PROBLEM”

by E. B. Tolman. “HOW IMMIGRATION IS STIMULATED"

by Frederick A. Ogg.

GENERAL DOOKBINDING CO. 79

248 ST

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QUALITY CONTROL MARK

THE WORLD TO-DAY is conceded to be one of the very best magazines of its class published. In make-up, contents and illustrations it undoubtedly costs as much, if not more, to produce than any of its competitors. Yet its retail price is but ONE DOLLAR, or only ONE-THIRD of what all other similar magazines sell for. A well known publisher remarked the other day that with all of these points in its favor there was no reason why THE WORLD TO-DAY should not eventually reach a circulation of at least half a million.” Our friend may be a trifle optimistic, but quality coupled with low price must win. It is simply a question of acquainting enough people with the benefit such a publication will be to them. In this our present subscribers are rendering us invaluable aid, and for their convenience we reprint order blanks on the following page.

This issue will be distributed before the end of December, and as we always get many orders for subscriptions for New Year's presents we repeat our offer of a Presentation Card FREE with each order where requested. This card is cngraved in the latest style, on vellum paper, four sheet, the same size and shape as a wedding invitation, and enclosed in heavy double envelopes. It is very attractive and in excellent taste. We will fill in both the name of the recipient and the sender, and mail to any address, or will send in blank. Fill in the blank below, and send to us with One Dollar for each subscription desired, and indicate how cards are to be sent.

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