Use These Blanks in Ordering and for Distribution to Friends. ORDER BLANK THE WORLD TO-DAY CO., 67 Wabash Ave., Chicago. 190 Gentlemen - Enclosed herewith please find remittance of $1.00, for which send THE WORLD TO-DAY, for one year, commencing with the. Lissue, to ORDER BLANK THE WORLD TC-DAY CO., 67 Wabash Ave., Chicago. 190 Gentlemen - Enclosed herewith please find remittance of $1.00, for which send Gentlemen - Enclosed herewith please find remittance of $1.00, for which send THE WORLD TO-DAY, for one year, commencing with the. Lissue, to THE WORLD TO-DAY CO., ORDER BLANK 67 Wabash Ave., Chicago. .190. Gentlemen - Enclosed herewith please find remittance of $1.00, for which send THE WORLD TO-DAY, for one year, commencing with the. Lissue, to A Word from the Advertising Department I T is a fair assumption that any one who reads this page has read, or will read, other pages in this number. In taking up a magazine, some people look first through the advertising pages and then through the body. Others reverse this process. But, in whatever order read, the magazine is an entity consisting of body and advertising pages. In the ideal publication these parts form a harmonious whole. The Advertising Department of THE WORLD TO-DAY feels a responsibility not a whit less urgent than that of the Editorial Department. In a sense, ours is a double responsibility-to the reader and to the advertiser. To the first we are under the obligation of keeping our pages free from fraudulent or even questionable offers. To the second we are under the obligation of providing a return on his investment in our space. Did you ever reflect that the advertiser who spends his money for magazine space must have confidence in what he has to sell? Nowadays any large success achieved through advertising in reputable magazines must have a basis of merit. The advertiser creates or develops legitimate wants. You will find him as honest as the consumer. There is a community of interest between the Magazine, the Reader, and the Advertiser. We want to bring these interests a little closer together. It will be for the good of all of us. From the reader we invite criticism and suggestion; if there is any complaint to be made, we want to know it. For our part we undertake to make any sacrifice necessary to keep our advertising pages clean and worthy of your confidence. You will find our advertising pages interesting; there are in this number new friends (not as many as in December or February, for January is not one of the "good" months) and some old friends with new faces. All of them have something to say; each of them offers something that some reader of these words wants. It will pay you to answer them. And if you answer an advertisement, do not forget that you are rendering the advertiser a reasonable service and helping the magazine too, if you mention the fact that you saw the advertisement in THE WORLD TO-DAY. It is a small matter, but it makes lots of difference to the advertiser and to us. Advertising Department, THE WORLD TO-DAY. FAR FROM THE MADDING CROWD THE RETURN OF THE NATIVE (Vol. 2) THE WOODLANDERS OUR OFFER We will send you the entire set of twenty volumes, all charges prepaid, on receipt of $1.00. If you do not like the books when they reach you, send them back at our expense, and we will return the $1.00. If you do like them, send us $2.00 every month for 15 months, until the full price, $31.00, is paid. On receipt of your request for these books we will enter you as a subscriber, without any additional cost to you, to either Harper's Magazine, Harper's Weekly, Harper's Bazar, or The North American Review for one year. In writing, state which periodical you want. A half-leather edition is also published. Booklet of this sent on request. HARPER & BROTHERS, PUBLISHERS, NEW YORK When writing to Advertisers kindly mention "THE WORLD TO-DAY." |