The Ultimate 12-step Email Marketing Strategy Guide: Everything you need to know about email marketing2021 M04 22 - 89 pages Email is still the most valuable avenue for connecting with customers. While there are endless new forms of marketing available today, from social media promotion to influencer ads, nothing outweighs email. Getting into your customer’s inbox is how you connect with your consumers on a deeper level wherever they might be. Email marketing can generate up to 30 times your initial investment. In this email marketing strategy guide, we introduce you to everything you need to know about email marketing, including: — Step 1: What is email marketing, and how does it work? — Step 2: Is email marketing still effective? — Step 3: Email marketing vs. other digital channels — Step 4: Developing an email marketing strategy — Step 5: Planning your email marketing campaign — Step 6: Email marketing tools — Step 7: Email campaigns vs. one-off blasts — Step 8: The golden rules of email marketing — Step 9: Building an email list — Step 10: Designing your email campaign — Step 11: Creating images for your email campaign — Step 12: Sales funnels and landing pages |
