Speech CompositionF. S. Crofts & Company, 1937 - 385 pages |
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Page 164
... effective and ineffective ways of using authorities . We may lay down two general rules for effective use : ( A ) Use authority only where facts are not available or where they need to be interpreted or supplemented . Do not ask others ...
... effective and ineffective ways of using authorities . We may lay down two general rules for effective use : ( A ) Use authority only where facts are not available or where they need to be interpreted or supplemented . Do not ask others ...
Page 181
... Effective arguments must motivate impelling wants . When it is necessary to give a small boy bitter medicine , his father's assurance that it will be " good for him " is seldom as effective as the promise of a new toy or the suggestion ...
... Effective arguments must motivate impelling wants . When it is necessary to give a small boy bitter medicine , his father's assurance that it will be " good for him " is seldom as effective as the promise of a new toy or the suggestion ...
Page 228
... effective phrase can , of course , be overworked , or it can degenerate to a slapstick level , but at its best it has a literary merit of high order , and it is always an effective aid to the memory . Adver- tisers have long ago ...
... effective phrase can , of course , be overworked , or it can degenerate to a slapstick level , but at its best it has a literary merit of high order , and it is always an effective aid to the memory . Adver- tisers have long ago ...
Contents
CHAPTER PAGE | 3 |
THE SPEAKERS PERSONAL PROBLEMS | 9 |
THE SPEECH PURPOSE | 52 |
Copyright | |
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accept action after-dinner speeches American appeal argument arises arouse arrangement attention audi audience Beecher believe Brigance Bryan Chapter conclusion course Daniel O'Connell Daniel Webster desire discussion effective elements emotional eulogy facts feel George William Curtis give Harry Emerson Fosdick hearers Henry Ward Beecher human wants humor idea illustration impelling important influence interest introduction jury kind League of Nations lecture listeners logical main heads means ment mental method mind motives nature never occasion orator periodic sentence persuasion picture Platform Project political campaign speech present principle problem proposition Psychology question Quintilian radio reason response Seminar Project sentence sermon social speaking specific speech situation speeches of courtesy spoken style stereotypes student suggestion Theodore Roosevelt things thought tion topic vivid vote Wendell Phillips whole William Jennings Bryan Woodrow Wilson words write York young speaker