Campaign Craft: The Strategies, Tactics, and Art of Political Campaign ManagementPraeger Publishers, 2006 - 235 pages
With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns. |
From inside the book
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... politics broadly defined . In 1985 , the editors of Political Communication Yearbook : 1984 noted that " more things are happening in the study , teaching , and practice of political com- munication than can be captured within the space ...
... political consultants signifies a move away from the politics of personal connection and toward an era of hypermediated political connections . POLITICAL CONNECTIONS Did the people of earlier times have a closer connection to power than ...
... Political Research Quarterly 47 : 891-908 . Alford , John , Holly Teeters , Daniel S. Ward , and Rick K. Willson . 1994. “ Overdraft : The Political Cost of Congressional Malfeasance . " Journal of Politics 56 : 788-801 . Allen , Cathy ...
Contents
THE LAY OF THE LAND | 29 |
Prior Electoral Targeting | 81 |
The Focus of Strategic Vision | 103 |
Copyright | |
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