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WATER PURITY Pure, hard water is the most important ingredient in ale.

Water used in Carling's Ale is taken from a series of springs with

solid rock bottoms at depths of more than 1000 feet, and is conducted to a

stone-paved reservoir. Is entirely free from acid or alkaline and any kind of impurity.

Ask for Carling's Ale-accept no other, because no other is quite so good.

CARLING'S ALE

THE ALE THAT'S ALWAYS PURE

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