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fearless medical journal, for all that the title stands for. Apropos of all this, may not B. M. J. and his ilk, who were so loud in May issue, be the same kind of bona fide subscribers to the Brief that I am, and in like
In conclusion let me say I admire your pluck and nerve, Doctor; not many'editors have it. I recoguize your only motiv to be to better serve the great mass of the profession. Rest assured, Doctor, you have the heartfelt thanks of your humble servant. Schultz, W. Va.
S. J. Ross. P.S. Last but not least, please find check for $3 for The Story of New Zealand."
I guess he can well afford it. He deals out proprietaries with one hand, so with the other he can afford to deal out checks to the doctors to help run his almanac, which pushes his proprietaries. His wealth came from the profession; so a little of it should go back to the profession.
Dear Dr. TAYLOR:-I am with you in your fight against the Brief and all journals of that class, and among them I have no hesitancy in including the Alkaloidal Clinic. I took and read both of the abovenamed journals until I became disgusted with the commercialism that runs so constantly all the way thru them, and quit them. Still there are suckers that take and read that kind of literature, and yap, yap, yap about their being the very best journals publisht, and do not appear to know that they are being worki all the time for all they are worth. Wadsworth, Nev.
S. E. MORSE, M.D. The Alk. Clinic would be all right if it would confine itself to its legitimate field, alkaloidal medication, a very large, growing and useful field, in which the Clinic has already done heroic service. As I have already said, anybody can make and sell alkaloidal granules; they are not secret nor coyprighted; and if readers of the Clinic wish to purchase granules from Dr. Abbott, it is a perfectly legitimate and proper transaction. But the booming of secret proprietaries, with fanciful copyrighted names, is entirely a different matter.
great deal of, but I think it is following in the footsteps of the Brief. I have taken both of these journals for at least twelve years or more. It is quite irritating to me to see a little medical literature scattered thru a whole lot of advertisements. I like the clean and manly way in which you go after the proprietary almanacs. I
Monthly Talks,” yet I do not agree with all you say, but I may be at fault.
Millersport, Ohio. T. W. LECRONE, M.D.
Editor MEDICAL WORLD :-The May WORLD has just arrived, and I have been very much interested in the articles on the Medical Brief, and especially in the letter written you by Dr. Stong, on page 190. Dr. Stong says that the proprietaries which Dr. Lawrence boosts in the Brief are “good ones," and that he
buys and pays for medical articles that tell something.” Now that would be all right if the articles are always reports of genuin cases ; but are we certain that they are such? and not very often imaginary, written up for the purpose of boosting certain proprietaries, the writers having no actual clinical experience whatever. To illustrate what I mean, let me give you an incident that came to my attention about seven years ago. A druggist from a small town of this state told me that a young man who had graduated from one of our medical colleges a short time previously had returned home, and while looking up a location, employed himself by writing up, imaginary cases, treating them with some one or other of those much advertised proprietaries, and securing prompt relief and cure in every case. He told this druggist that he received from ten to twenty-five dollars for every article he sent in. Is that not an imposition on the profession? When I know of such instances I look askance on all reports lauding such specialties. Hoping you will go on with the good work you have been doing, Í remain, Yours very respectfully Wrightsville, Pa.
J. K. BLANCK, M.D. Editor MEDICAL WORLD:-Inclosed find draft for $3. for which please send the MEDICAL WORLD to my address four years from expiration of my previous subscription. I must say I am highly pleased with the determined stand you take against quackery, and hope you will continue the fight. "All honorable physicians should join you and hold up your hands. Give it to the Brief harder and harder." It deserves all, and possibly more, than has yet been said. I am with you. Glasgow, Ky.
S. T. Borts. DEAR DOCTOR TAYLOR :-I am much pleased with the manly stand you have taken regarding the Medical Briet, the acetanilid mixtures, etc. Keep up the good work. I inclose $3 for four years. Joplin, Mo.
GEO. M. MILLER. Editor MEDICAL WORLD :-I inclose check for $3 for 1904 subscription and six binders. I like THE WORLD very much, especially your fight against the Brief family of blood-suckers. I never use their preparations.
K. P. SUTTON. Lewisburg, Ky.
DEAR DOCTOR TAYLOR :—The fight you are making on proprietary medicin boosters, and the journals that place commercialism above all else, is very much to my taste. Some years ago you publisht an article from me in which I handled commercialism without gloves. You should have seen the letters I got from some of the concerns I hit. One layout in Conn. got me mad; they accused me of being a blackmailer ! I got a lot of nice letters from doctors all over the land, approving my article.
I took the Brief years ago, but I quit it. Too much for me, and I told them so. I am very much afraid that the Alkaloidal Clinic is also falling from grace. Sorry to see it, as they have a good, honest and legitimate field to do good work in. It seems strange to me that such a high value is placed upon the almighty dollar. Do these men expect to take it with them when they die ?
Doctor, I have taken The World since your second year, 1884, and have not missed a copy. I indorse your pluck in the fight you are making. Bellingham, Wash.
L. R. MARKLEY, M.D. Editor MEDICAL World:-Picking up The World this morning I noticed “Medical Brief Defended” and turned to page 186 and read the whole business thru. I think you are giving the editor of the Brief just what he deserves. The chief advice given by said journal is to use chionia, sanmetto, seng, neurilla, respiton, etc. The Alkaloidal Clinic is a journal that I think a
Editor MEDICAL WORLD:-Such letters as B. M. J.'s should go to the waste basket without comment. Barham, La.
R. L. SELF. True ; but it's worth while sometimes to waste a little time and space to show up certain things in their true light. B. M. J. is a typical Brief defender; in order to see him as he is, it was necessary to give some of his vaporings. I got another letter from him very promptly after he received May WORLD, in which he says “Why did you not publish the whole letter ?" (See extracts from the letter he refers to, on page 188.) So you see, after the liberal space I have given him, he is not satisfied. Besides all that I printed for him, he inclosed several other articles for me to read, one from the Medical Owl! a creature of darkness that I have never seen. Life is too short, Dr. Jackson. You would better go back to the practise of law. You are too voluminous—and dilute-for the medical profession.
The Medical Brief has circulated reprints entitled "Independent Journalism," encouraging the independent journal. For this we ought to be deeply grateful. We fear, however, that instead of being an earnest appeal, as we had taken the reprint to be, the little sheet was prepared by the editor of the Brief as a practical joke in a most jocular moment. There are some passages which we must credit with delightful sarcasm, pleasant satire and real wit. We can imagin how the editor winkt and smiled when he penned this sentence : “The Medical Brief, which is the most ethical, progressiv, scientific and fairest journal in the world. The humor of this was doubtless carried on into the next pages, where vaccination, antitoxin and other therapeutic procedures of known and accepted worth were condemned most scientifically as absurdities.-Chicago Clinic.
I have noticed the editorial above referred to reproduced entire in several medical journals, and it could also be noticed that such journals also carried advertisements of one or more of the Lawrence list of proprietaries. Is this a coincidence ?
The Brief prates so much about “independence;" claiming to be the only Simon pure “independent medical journal." The fact is that it is the most flagrant trade organ pub. lisht in America. If it were not for its RioOdd-Sultan-Peacock-Dad-Celerina-ChioniaSeng-Sanmetto-Neurilla-etc., etc., etc., combination, it wouldn't be publisht at all. Any doctor who will read discriminatingly will have no trouble in seeing the purpose for which the Brief is publisht; and then he can decide whether or not he wishes to spend his time in serving that purpose.
Confidential information comes to me that money sent out by Dr. J. J. Lawrence for articles for the Brief is being returned to him, without the articles. One letter says significantly: “ I did not write the 100 words, as he desired." There are some doctors who cannot be brought into questionable associations by money.
Later: The President of the Christian Hospital" Defends the Medical Brief and Threatens the editor of THE MEDICAL WORLD.
CHICAGO, May 10, 1902. DR. CHARLES F. TAYLOR, Editor “Medical WORLD,"
Philadelphia, Pa. Sir:- I note with some interest the renewal of your attacks on “The Medical Brief” in your May issue, and your answers to Dr. Jackson and other medical men, who have tried to point out your motive for "knocking " your more successful rival.
I also wish to take exceptions to your repetition of the uncalled for and outrageous assault on the Christian Hospital, of which I am one of the managing Directors:
You printed a gross libel on this Institution and its
, management last July, and repeat part of it again this month. It is plainly evident from what you say that you are actuated solely by malicious motives or have been grossly misinformed; perhaps a little of both. You certainly betray the fact that you have no knowledge whatever of this worthy Hospital and its proper management, or you would hesitate to print such unjust and malicious libels.
You do not seem to know or care, who or what, worthy Institution or person you outrage, so that you may pose to your subscribers as the self-appointed guardian of their ethics, and the conservitor of their morals and money, forgetting that they are not children, or imbeciles, but men of mature years, fair education and average common sense. A few perhaps, like yourself, may however be slaves to an antiquated and obsolete "code."
You seem lately to be inclined to devote more space to meddling with other peoples business, than to the discussion of subjects strictly medical.
I was glad to see you get a hard jolt in the current issue of The Medical Brief” for your meddling with other peoples affairs (see first nine pages, also editorial under caption “ Lies" in May Brief).
You are fast acquiring the reputation so aptly and tersely described by Dr. Lawrence in the editorial above referred to.
Dr. Lawrence edits and publishes one of the best Medical Journals issued in America, and is amply able to defend himself from your calumnies, therefore I shall not attempt to defend him. His journal probably has five times the circulation yours does, and the intelligent unprejudiced physicians of the country can plainly see your motive :
“For Base envy withers at another's joy,
And hates that excellence it cannot reach." If you decide to continue your policy of “knock" I would suggest that you change your present title, which is somewhat misleading, and in future call it "The Medical Knocker."
You say in answer to Dr. Jackson's criticism that
you came into the field of medical journalism not to fight, but to serve the daily medical needs of the average Doctor.” If this be true, why do you make unwarranted assaults on reputable medical journals, hospitals, christian charities, and brother Physicians engaged in the same, or in a different line of work?
You say further on that "any man makes a grave mistake when he comes into any profession with a fighting spirit.” Quite true. Can you not see that your own words condem you ?
You doubtless have a lot of “ Yap" Doctors on your list who, for the vanity of getting their names in print, will write you flattering letters, endorsing your
stand,” etc., etc., among whom will doubtless be found Dr. T. D. Crothers of Hartford, Conn., whose hypocritical juggling and contortions with ethics is so neatly and completely exposed with your own duplicity in this months “Medical Brief."
I am informed that you are not content with publishing “fake exposes” of our Hospital, but are also writing, personal letters containing similar wicked and vicious falsehoods to Doctors throughout the country:
I warn you here and now, that we will not stand much more of this sort of thing. Your cry of “fraud" and “fake" where there is no justification whatever for such an indecent and unprovoked slander, is amenable to the law, and unless you stop it at once, you must take the consequences that follow the viola tion of laws made to protect decent citizens against such assaults on their reputation.
Our attorneys inform us that you are not only liable under the civil laws, but that the criminal statutes also run against such publications as you have made ; Will you retract, apoligize and quit, as Abbott and Waugh of “The Alkaloidal Clinic" did, or shall we arrest and prosecute you? Yours Sincerely,
N. News WOOD, A.M., M.D. President and Superintendent Christian Hospital. P. S.-You are privileged to print this in your next “symposium” if you print it in full.
Now this is rich! Incidentally it shows the
class of people that defend the Medical Brief. quit trying to debase and cheat the medical My remarks referred to concerning the Christian profession by offering a piece of parchment or Hospital are on page 207, May WORLD, which sheepskin with tinsel and ribbon to the foolish please see. The complete expose of this insti- or vicious hangers-on to the medical profession, tution appeared in July, 1903, WORLD, pages at $15 to $25 per “ certificate," to be used by 294, 295 and 296, which please see. I don't the purchasers thereof to delude and mislead see how I can be “misinformed,” for the litera- the general public. ture that these people have been sending to If you ever quit the unprofessional business doctors recently is identical with that sent out that your literature describes and solicits, and last summer, except a bad attempt to blot out turn your back on it forever, I will congratuthe name of Dr. J. B. Murphy in the sample late you. certificate. So if this institution was unworthy I will ask WORLD readers everywhere to send of the recognition and patronage of the pro- to me any and all literature they may receive fession then, it is now. As to what the profes- from the “ Christian Hospital.” Dr. John B. sion thought of it then, see the Journal of the Deaver, in his letter to them last summer (see American Medical Association, and all the World for last July, page 295, second column) other leading medical journals, for last summer. said: “The circular you sent is an insult to any The literature of this institution shows its reputable physician." I supposed that it was character. If you have not seen it (and you stopt last summer-I guess it was until recently. are fortunate if an attempt has not been made It must be stopt permanently. If I continue to “work you), see World for last July, to receive their literature from subscribers after pages above referred to.
this issue, in next issue I will again publish Yes, I am “meddling with the business" of their literature in full, and let their own words certain kinds of people, and I propose to con- condemn them. tinue to do so; and I don't need to “ lie" to do it. All that is necessary is to show them up in their true light. Their own words,
Some Interesting Facts Concerning Anti
kampia Methods. their own literature when shown up and analyzed-condemn them. I am not surprised
Grass VALLEY, CAL., May 6, 1904. that you are an intense admirer of the Medical
DR. C. F. TAYLOR, Ed. MEDICAL WORLD.
Dear Doctor :- Last month I took it upon myself to Brief. Yes, Dr. Lawrence could well afford to write to the Antikamnia tablet makers expressing my give the Brief (free copies) many times the cir- surprise at their work of advertising their product to culation of THE WORLD if there were that
the laity, having been thus far under the impression
that they were strictly ethical towards the medical many doctors, and if he could get the doctors profession. The inclosed was sent to me in reply to to read it; for he would make it all up on the
my letter. Yours, etc., H. E. FRANCK, M.D. proprietaries boosted in the editorials and other I suppose the Doctor wrote to the Antiparts of the reading pages. Jayne's almanac kamnia people an account of the correspondhas a circulation of millions, perhaps. So it is ence given on page 147, April WORLD, showeasy for the Brief to have " the largest circula- ing how Antikamnia tablets are placed in the tion of any medical journal in the world". hands of clergymen. Here is the “ beautiful ” that is, if we consider it a medical journal. letter that they wrote to Dr. Franck : " The Medical Knocker"
St. Louis, U. S. A., April 25, 1904. haps you and some others feel that this is an HARRY ED. FRANCK, M.D. Grass Valley, Calif. appropriate name.
Dear Doctor :-Replying to your esteemed favor of To show up certain things is one way, and
the 19th inst., we beg to state that for twelve years we
were advertisers in THE MEDICAL WORLD, during an important way, of serving the daily needs which time Dr. Taylor found his vocabulary insuf
ficient to tell of all the virtues of Antikamnia tablets. of the average doctor. If your work is all
About two years ago when the advertising rates were right, why should you object to having it raised out of all proportion to the circulation and shown up? Why not be glad to get that much standing of THE WORLD, we withdrew our adverfree advertising ?
tisement, and now Dr. Taylor, after trying coaxing,
cajoling, threats and bulldozing to get us back, is I do not fight with the profession, but for it trying what might be termed a species of ethical —and that is glorious.
blackmail to “ bring us to time." As to the matter between Dr. Lawrence and
Is not this sufficient explanation of the character of
the articles which are now appearing in THE MEDICAL Dr. Crothers, which you call my “duplicity," WORLD? We have not changed our business meth
ods in the least since THE MEDICAL WORLD carried that is not my affair at all.
our advertisement, but the loss of our advertising I am too busy to write personal letters to contract is what is' hurting the old gentleman. Isn't doctors thruout the country about your
it wonderful what a change a few dollars will work? tian Hospital.” They can keep posted by motive of The MEDICAL WORLD's attitude towards
Thanking you for the opportunity to show the reading The WORLD.
Antikamnia tablets, we remain, with best of good Your threat is amusing. I have nothing to wishes, sincerely yours,
THE ANTIKAMNIA CHEMICAL COMPANY, apologize for. I will not " quit" until you
Frank A. Ruf, Prest. and Treas,
Now let us analyze this letter. We will find All the charges made by Mr. Ruf are that Mr. Ruf, while a brilliant master of Eng- absolutely false. lish, is not always prudent nor truthful. Please They say that they “ have not changed" see on page 184, May WORLD, that I began their “ business methods in the least.”' How publishing formulas for acetanilid mixtures as long, then, are we to understand that they have early as 1893. Knowing that antikamnia was been sending their letters, literature and samples simply an acetanilid mixture, I was surprised to the preachers (and perhaps to other classes at its remarkable success. Doctors took to it, of the laity) directing them to purchase directly and I wondered why. I thought that its suc- from the druggist ? cess would be temporary, but I was surprised “The old gentleman!” This expression to learn of its continued success, year after astonishes me and causes me to look into the year, while its approximate formula had been mirror. Yes, I can find a few gray hairs, and repeatedly publisht. The only explanation I my hair is getting a trifle thin on top; but I feel could think of was the exceedingly clever, as young as ever, and this kind of work for the original and effectiv advertising that Mr. Ruf profession makes me feel younger still. It gave to the preparation, and that it was the makes me feel that I have a field of usefulness first preparation of this kind to be put up in worth living for. comprest tablets, and that each tablet bore a “Wonderful what a change a few dollars monogram, then original, and that skilfully de- will make!” And this from a man who has vised combinations of antikamnia with standard gulled a fortune out of the doctors, and who is drugs, as quinin, codein, salol, laxativs, etc., trying to gull another fortune out of the were made, and that each combination bore its preachers ! It is wonderful what a change a appropriate monogram. I was frequently led to little information will work.
little information will work. Mr. Ruf can use admire these business methods, but never have soft and Aattering words when he expects jourI extoled the “virtues of antikamnia,'' for Inalists to keep his methods dark; but what a knew what it was, and if the profession didn't change when the light is thrown on! And do know it wasn't my fault. At this late day the you notice that he says not one word about the doctors are realizing it-much to the discom- composition of antikamnia ? The truth is out, fiture of the antikamnia people. So much for and it hurts. that point
Ruf's “ Cajoling" Methods. Now, as to the next-please refer to the letter. Our advertising rates
The following correspondence of over a year
never “raised out of all proportion to the circula
ago will be of interest in this connection.
In an article by Dr. J. W. Curless, of Ursa, tion." Whenever our advertising rates have been raised, it has been because of greater WORLD, page 81,
occurred the following:
Ill., which appeared in the February, 1903, proportionate increase in our circulation. Now, the next point: The letters from our
“I will give the readers my formula for an advertising department are always dignified; antikamnia, and can be compounded for less
antipyretic powder which I think is equal to we never have and never will stoop to “ ing, cajoling, threats and bulldozing." I defy
than twenty cents an ounce: Mr. Ruf, or anybody else, to show any com
190 gr. munication from THE MEDICAL WORLD office Salol
90 gr. that will substantiate this charge in the faintest Salicylate of sodium
180 gr. Citrate of caffein
20 gr. degree.
Triturate the caffein and salol well together; then As to “ethical blackmail ! ' Is publication mix the whole mass and grind well in the mortar." of the fact that antikamnia is an acetanilid In March, 1903, WORLD, page 112, is an mixture blackmail? They do not deny that article from Dr. R. E. Eagan, of Fontana, antikamnia is an acetanilid mixture, which any Kan., in which he gives a list of drugs which doctor or druggist can easily make, at a frac
he uses, one of them being antikamnia. tion of the price of antikamnia. If it is true, Please keep the above in mind while reading has not the profession a right to know it? As the following letter from Mr. Ruf, which is the to bringing them “ to time:" No, thank you.
most arrant attempt at “ cajoling" that has I don't want your advertisement. I blame
ever come to my notice: myself for not refusing your advertisement
St. Louis, U. S. A., March 4, 1903. years ago, and bringing these truths out more
THE MEDICAL WORLD, emphatically than ever. I was too much like
1520 Chestnut Street, Philadelphia, Pa. other medical journalists, and also I thought
Gentlemen :-We thank you very much indeed, for
the reference to Antikampia on p. 112 of your March that your advertising was confined strictly
number. We are sorry that the reference on p. 81 to the medical profession. I did not know of the February number is not equally deserving of that you were reaching the clergy with your thanks, and we really feel that our long patronage of
your journal should exempt us from such assaults, letters and samples.
even tho we now find your price for advertising pro
hibitiv. We would gladly advertise with you at the Editor MEDICAL WORLD:-1 inclose check for old rate, but because we cannot see the value in your $4.00. Please send me The Story of New Zealand” journal which you place upon space, is no reason why and three WORLD Binders. our long friendship should be severed. It is a plain I take this opportunity to say to you that in my business proposition with us. We cannot use $1,000 mind you are an ideal medical editor. Your light on horses in our business, but that is no reason why any certain subjects is very commendable, especially person who has a $1,000 horse to sell, should be sore concerning the Brief methods. Sorry to see other on us,” for not buying it at his price. We cannot use editors whom we have learned to love and honor, putspace at over $200 a year for twelve issues, but that is ting into journalism practically the same methods. no reason why you should be angry with us for not A lady patient of mine gave me a letter yesterday buying your " horse" at your price.
which she had received from the Antikamnia ComRegretting that you should have deemed it advis- pany. It is as follows: able to publish the matter in your February number Dear Madam :-We are pleased to enclose you a to which we take exception, we beg to remain ever, sample of Antikamnia tablets. A sample of someSincerely yours.
thing good is a “good thing” to keep about the house, THE ANTIKAMNIA CHEMICAL COMPANY, or for convenience, in your purse. Antikamnia tablets Frank A. Ruf, Prest. and Treas. will relieve all headaches, neuralgias, insomnia, and
especially woman's aches and ills. The enclosed To this letter I immediately replied as fol- booklet tells when and how to use them. Druggists lows: See if you can find any “coaxing, everywhere sell them. FRANK A. RUF, President.
The booklet describes 122 ailments for which anticajoling, threats and bulldozing" in it.
kamnia is recommended.
B. D. SMITH. March 6, 1903.
Cincinnati, Ohio. The ANTIKAMNIA CHEMICAL Co.,
An Illustration of Quack Methods. 1723 Olive St., St. Louis, Mo. Gentlemen :--Yours of March 4th is at hand, and it
Following is a fac-simile copy of the wonis a great surprise to me. I do not see what you ex- derful Hoff Prescription for Consumption, as pect; I did not know what you meant by reference in February WORLD, until I carefully lookt it up. Did you
originally publisht in the New York Journal : suppose that you owned me, body and soul, and for eternity? Did you suppose that a business transaction between us in the past, entirely fair to both parties, would control my editorial course? I do not like thé inference that your letter plainly makes, and I am surprised that you would write such a letter. Yes, and on re-reading the letter I see that you also drag in “friendship: You say no reason why it should be severed”: I did not know that it was severed.
What you say about your advertising is all right; it is your own business. We have never complained about your managing your own business in your own way. We do not get “sore” when an advertiser leaves us. We did not know that we were you, until your letter informs us of it; and yet even with this information, we are not conscious of it.
But the remark we cannot use space at over $200 per year for 12 issues" is the most foolish remark that has yet come to us in a letter from a business firm. You entirely disregard the factor of circulation. The Ladies' Home Journal gets $4,000 per page per issue, and shrewd advertisers that have used and continue anche to use their space, consider the price a reasonable one.
Assuring you that we have never thought of being
Can you make it out? Do you think it was “cajoling" is in Mr. Ruf's letter, and not in
intended that any doctor or druggist, other mine. Yet, since he sees that he finds that his
than those in their own branch establishment attempt at “cajoling" did not work, he finds it as specified below, should understand the preconvenient, in a letter to an innocent and scription? Do you think that the medicin is uninformed third party, to charge me with the actually put up for each patient at this “cajoling.” while he poses as an innocent and branch? or don't you think that it is kept injured martyr!
in stock there, just like any other secret proWhen a medical journalist sets out to serve prietary, and dispenst in “ hand-me-down" the interests of the medical profession, regard style, just like other "hand-me-downs ?" less of any or all private interests, his trouble
Here is a copy of the imitation type-written begins. But this isn't trouble ; it is fun ; and letter, which accompanies the literature : it is a great satisfaction to know that much good handbook, also Professor Hoff's original prescription
Dear Sir :-Agreeably to your request we send you is being done.
for the cure of consumption.
Jose 10 Acidi entrarlie, gr. loss
Itake cartor depo
Coque usque ad Al perfect - dini