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Do you realize that if you do not dispose of our property by will your estate may be disosed of very differently from the way you would wish? Unless a will is made, the law an take no account of the special personal eeds of any heir.

When you make your will, why not insure efficient nd economical management by appointing the Bankers Trust Company as executor and trustee?

This Company will scrupulously guard the interests f your heirs, and will give your estate the benefit of xperience gained in the management of many estates, f large and of only moderate size.

Our officers will be glad to correspond with
you regarding any trust or banking business.

BANKERS TRUST COMPANY

New York

Resources over $250,000,000

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From Stone to Sheepskin from Pompeii to Philadelphia

The Art of Advertising is as old as the | Advertising has won its place because of

world. Evidence of this has come down to us in the relics of long-vanished civilizations. We know how advertising was demonstrated in the days of Pompeii.

Those copymen of 2000 years ago were
masters in their way, but great as was
their skill, advertising was denied the dig-
nity of the Sheepskin. This symbol of
academic appreciation was never con-
ferred upon the craft.

Today, however, Advertising has come
into its own. It is recognized as some-
thing greater than any Art or Science
cause it colors the whole fabric of life
more intimately.
It is a world-wide
power for good in
spreading the gifts.
and benefits of civ-
ilization among all
the peoples of the
earth.

Its battles are legion. Its successes colossal. Advertising creates; civilization clarifies, estimates, applies. Advertising is the friend of every man, rich or poor; maker of things, or user of what others have made.

its enormous potency as a factor in the business life of the world. It disseminates knowledge; binds far countries together. It is a force for raising the standard of living, and making what were once only the luxuries of the rich the necessities of the poor.

And now the great University of Pennsylvania a famous seat of learning-has conferred the Sheepskin on Advertising. When next June arrives the advertising fraternity of the world will gather within its doors at Philadelphia. They will number 10,000 and more students of life

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One of the buildings of the University of Pennsylvania,

where the 1916 Convention of the A. A. C. of W. will be
held. Write the "Poor Richard Club", Philadelphia, for
particulars.

-life that embraces all the science, economics, culture and art of the ages 10,000 wide-awake, vigorous, hustling, practical men of busi

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ness.

The course will be short, but its benefits of inestimable value. Sparks will be struck from the contact of keen minds that will kindle new fires of optimism, of courage, of understanding amongst men. Come to Philadelphia, June 25th to 30th.

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