COMMON-SENSE goods are very superior-must be-and that's exactly the way you want people to regard them. If you can't make them look up to you they will not be worth much to your kind of a proposition. And," he added, with a laugh, "you know there are many who are above the average—and while the mass merely hears you whiz, the tallest ones may get a hole through their hats, at least." The merchant acted upon the advice, and by starting his advertising on the highest plane, forever debarred himself from using any cheaper or commonplace style; because the moment he did so, the sensitive (though supposably obtuse) public would instantly conclude that his goods also had deteriorated, or that he was not doing well and was becoming desperate. As a result of being practically forced to the adoption of advertising methods which from the very start, took the fullest account of the future. this man is in a way to become a permanent national figure, and one of the richest of men. This principle of constantly laying bricks for a solider foundation for the future is extended by wise merchants into every detail of their store-conduct. The present writer was recently in the private office of a well-known and highly successful shoe merchant, when the head floor-man brought in a pair of spats. A woman claimed to have bought them in that store, and wished a refund in full, though she had worn them three or four days, apparently, and could produce no sale slip. The owner of the business, a keen, broadgauge, far-seeing man, who is dangerously. near to being "a great merchant" by nature, examined the spats quickly, handed them back to his manager and said, “Give her the money." The writer said, "Were they bought here?— could you tell surely?" The merchant replied, "No, I cannot be sure, but I always give the public the benefit of the doubt. If they were from here and we refused a refund, there would be one enemy of the store. If she was 'working' us with somebody else's goods, and got the money-I'll wager she will do us a good turn some day. She might trade here herself or, if timid about being suspected of an imposition, she will, ten to one, recommend our shoes to somebody to clear her conscience. I simply cast out another bait and put a rock on the end of the pole; some day there'll come a fish for every hook I set, whether I watch that particular pole or not." To sum up, it might be said that the man who keeps his eyes on the horizon will not stumble as often as the man who thinks to save himself by watching his feet. 13 This applies to merchandising-to advertising-to everything.-John Bemer Crosby in "Office Economies.' Trying Out don't be afraid to try it out. When you get a good scheme in your head It is better to be a little too precipitate than to hesitate too much. Every good scheme in operation today was at one time in the theory stage. It is only by trying them out you can determine the merits of the scheme. Never mind if at first blush it looks a little wild. Careful analysis and careful thought, considering the feasibility of the scheme from every view point, will enable you to tell whether the scheme is a good one or not. Some good schemes come as an inspiration. Others are the result of careful though. But whichever way the scheme comes to you it must be tried out before you can tell whether there is anything in it or not. In trying out a scheme select one or two good mediums of the sort known to be result producers for that class of schemes. Use moderate space and good copy, but do not go in too heavily at the start. The point is, try it. Don't be afraid to do this. Give it the essentials of success and endeavor to make it successful. Do not be halfhearted about it, yet do not overdo it. If you find after a thorough trial that the scheme is not a good one, it can be abandoned without the loss. of much time or money. But if it proves a winner, then it is up to you to put into it all the money you can command and considerable time and attention.-Our Silent Partner. Does This Mean Anything To You? Kansas City, Mo., July 13, 1907. Common Sense Publishing Co., 90 Wabash Ave., Chicago, Ill. Gentlemen: Enclosed find $1.00 in currency which please place to my credit and send receipted bill. I have been very busy indeed getting things started here. Can hardly wait from one month to the next to get my magazine; it alone is worth the price I paid for the cut-glass and publication combined. Yours very truly, W. D. KIRKPATRICK. "Be loyal to your employer. It costs you nothing. You pledge your support every time. you take a dollar of his money. Help steer the ship that is carrying you. Guard the tent that is sheltering you. Boost the man that is working for you just as much as you are working for him. Think with him. Act with him. Let your heart beat with his. It means team play and success."—A. F. S. Under this Caption You Will Find in a Brief Form the Vital Points of Legal If I, without my knowledge, buy stolen property, even if it has been delivered into my possession, the original owner can claim it. It makes no difference through how many hands the property may have passed. This rule does not apply to money or negotiable papers, payable to bearer, such as notes, checks, etc. Possession in this case is sufficient evidence of ownership. Money and such papers pass daily from one party to another, ownership cannot be first considered. This is especially true of money. If, however, a thief should give stolen money. to a friend, the latter could not keep it. If securities overdue were offered, say at half their value, the banker would have reason to suspect that they had been stolen; the true owner could take them without indemnifying the purchaser. Particular property. A sale must refer to particular property. If I order particular goods, say cloth or wares, they do not become mine until they have been selected. If no particular property is referred to, it is merely an agreement to sell, and not a sale. Price. An agreement to pay money is a necessary element of sale. The price need not always be fixed. I can order goods without stipulating a price; the payment of a reasonable price is implied. When no time of payment is mentioned the same is due immediately. Sale of debts. A claim upon a debtor be may sold just the same as other property, but notice of such a sale must be given to the debtor. Defects. Should there be any defects in the property or animals which can be seen, that does not relieve the buyer from meeting his obligations, though he claims not to have seen the defects. But if the defects cannot be seen and the seller recommends the property as good or sound, the buyer is relieved from filling his part of the contract. Time of possession. When no time of payment is mentioned, the law presumes that the property must be paid for before the purchaser can secure possession. When credit is given, the buyer is entitled to immediate possession. In connection with sales of considerable value, it is always well to advance a small amount to bind the seller to the bargain. The business of telegraphy is carried on by corporations and consists of the making and performing of a system of contracts. Parties to the contract: There are two par 14 ties to the contract: (1) the sender of the mes- There is ordinarily no contract between the company and the one to whom the message is sent, and it is therefore not responsible for any loss he may suffer. No other motive except the question "Will it pay?" should induce a creditor to legally enforce payment. A mere feeling of retaliation or of getting satisfaction has no place in business. Before resorting to the power of law it is well to ask the following questions: Have all reasonable and peaceable efforts been made to induce the debtor to make payments? Is the amount sufficient to warrant the expense involved in the legal process? Has the debtor more property than the law allows him by way of exemption? What does the law exempt? (See exemption table.) ex When all peaceable means have been hausted and the debt is not paid it then becomes necessary to collect, if possible, by legal process. Rules for Endorsing Notes and Bills The word indorsement signifies a writing on the back of a bill or written instrument. The indorsement may be on any part of the note or on a paper attached to it, in ink or in pencil. But it is better that the indorsement be written on the back and in ink to prevent erasure. When a note or bill is drawn payable to a person or his order, it is transferable only by indorsement. In law nothing else will hold the parties to a note directly liable to the holder. When you receive money on a note or bill, the amount and the date on which it was received should be written on the back of the paper. When the indorsement is in blank, the instrument may be transferred by mere deliv ery. When the indorsement is in full, the indorsee must indorse the same on transferring it to the subsequent holder. Arguments for Business Men Who Want to Make Their Advertising Bring More Results In this Department Will be given the Best and Strongest Arguments to Help the Merchants in their Advertising and Form Letters Groceries We have all kinds of pickles and the correct way of taking care of them. See the glass cases we show them in—no dust can get at them there. It's a great thing to be able to take a plunge in the ocean on a hot day. When you come right down to it, it's a great thing to have a bath tub in your house on any kind of a day-hot or cold. But the nearer you come to grand old Mother Ocean's salt water, the better. Between common man and super-common Edison we can make or closely imitate almost everything in nature. Here comes a salt-water bath at home. Here comes ocean's salt. It's the greatest addition to your bath tub that you can make. One bushel is far, far better than a whole barrel of perfumed water. Miscellaneous Goods Remember us when you want to remember your friends with a good leather pocket book or card case. Lacquer Ware.-Trays, brackets, match safes, handkerchief and glove boxes-the whole list of useful things in this ware that was born in Japan and bettered in Germany. Very little to pay. Nothing else in the house gives as much real and lasting pleasure as a life-size portrait of a loved one. There is something about a real nice doll that creates a real nice disposition in a child. As a rule, where you find a home with a few nice dolls you find nice children. Fit for All Lines Economy personified. There are no "funny things" in the Hub's business methods. Fool's haste is not speed, so be in no haste to buy until you see our line and get our prices. We want you to remember with pleasure where you bought it and come here for another when you need it. Just now store-keeping is an actual pleasure; novelties coming in day by day and everything so different to what last season's fashions were. The relentless broom will sweep through the entire establishment and pile up the biggest heap of bargains for you to stumble over. It makes a difference whether you get 12-ounce or 16-ounce pounds. Our pounds are 16 ounces every time and we keep scales to weigh them on. Our clerks are extremely courteous and experienced. They know the stock thoroughly are well. They can assist you intelligently in purchasing. There's a time for everything, so it is said, but any time and all time is time to buy from us and to save money. The greatest profit and the meanest reputation can be attained by selling cheap goods apparently cheap. Good goods cheap is another thing. It leads to future sales with an increasing ratio. Every little 7x9 store in America now marks goods 98c, 40c, $1.79, $7.98, etc., but if you ever see any such prices in any of our stores you can have the goods free. We do not ask any one to leave his old friends, with whom he has dealt for years, to come to us; but we ask those who have no special place to deal, to give us at least the opportunity to show what we can do. There's a wonderful echo at White Horse Ledge, North Conway, N. H. Whatever you shout or sing it comes back to you half a dozen times as distinctly as it left your lips. Sometimes this advertising column catches the infection. We shout a good thing in it and you answer is so promptly that we are constrained to shout again. This season has brought a wonderful demand for flannels and shirt waists. Perhaps the dainty beauty of the flannels and their splendid serviceableness has stimulated their use. Remnant Bargains.-When looking for somethe carpet room. We often have ends of patthing really cheap inquire for "short lengths" in terns sufficient for small rooms or to be made up into rugs, which will always be sold for very much less than their value. 'Mong the broken lots of feather-weight clothing are gems of garments-nothing on earth to their discredit save the absence of two or three important sizes. All over the great two-acre third floor are little groups-cases of cheapness-each with its strength of inducement-lower than you'd dare to bid were they at auction. Putting on airs is one thing, and putting on air another. You can combine the two, though, by putting on a dress of fine sheer French organdy, so air-like, cool, sweet, graceful and airy, that you can't resist putting on airs. Some stores, when seasonable goods are sold, keep the prices up. keep the prices up. Quite different here! The prices are made low just when the goods are in demand, and now when every one wants summer chairs we are ready, with prices lower than you ever knew. Our Subscribers Should Read Every Word of this Page As the Points Given Are of An Educational Value The last words of Jefferson were: "I resigned my spirit to God, my daughter to my country." The Russian government has an absolute monopoly of the sale of vodka, a monopoly instituted by Count Witte. In one year Russians spent on this drink $325,000,000 and the profit on this was no less than $235,000,000. The average consumption of the liquor is one and one-third gallons a year, and since the monopoly involves 132,000,000 people, the importance of the revenue may be seen. What harm the vodka does the people, however, is something that statistics cannot show. Rock temples at Ipsampool on the Nile are believed to be the world's oldest architectural ruins. Organic rocks are so called by geologists, because they were formed by the action of life. Such rocks as coral and chalk are organic. In Belgium, 70 per cent of telegraph messages are delivered in from one to 15 minutes. Portugal is making an effort to reclaim 10,000,000 acres nearly one-half the country's area. The Chinese bury their dead close to the surface, thus affording fertilizer to plants. A professor in Copenhagen University is said to chloroform plants. After several days they bud in great profusion. Arbitration between the nations may be said to have begun in 1816, with the establishment of the first "Peace Society." A congress of the friends of peace from all parts of the world met in Paris, August 22, 1849. Between 1849 and 1871 various peace congresses were held in Europe, notably at Geneva, 1867, and at Lausanne, 1871. The Pan-American Congress at Washington in 1890 adopted the principle of arbitration versus war. A permanent court of arbitration was established at The Hague in 1901. Nobody knows the age of man on earth. The tendency of opinion among scholars is to the effect that the human advent upon this planet took place many tens of thousands of years ago. John Fiske, backed by other high authorities, claims that man lived on the earth as long ago as half a million years. Lava may be blown into beautiful green-colored bottles, lighter and stronger than ordinary glass. The Carthaginians were from all the accounts the first to have paved roads. The Romans, in the time of Augustus, had pavements in many of their streets. Their celebrated Appian Way, built in 312 B. C. was so soundly constructed that parts of it are still doing good service. A Hindu catamaran can go to and from ships when an ordinary craft cannot be launched. The origin of borrowing money by means of pledges deposited with lenders, takes us back to Perugie, in Italy, about the year 1460. Ox wagon competition makes certain short railroad lines in South Africa unprofitable. The famous "Iron" crown was made of gold and precious stones, set in a thin ring of iron, which was believed to have been formed from a rail of Christ's cross. It was made by order of the queen of the Longobards in 591 and presented to her husband. With this crown Charlemagne was crowned, and after him all the emperors who were kings of Lombardy. It was this same crown that Napoleon put on his head at Milan, May 26, 1805, exclaiming as he did so: "God has given it to me; woe to him who touches it." In Rhodesia, Africa, at Broken Hill, nearly 1,000,000 tons of lead and zinc are in sight. The heart, like every other working part of the body, has periods of rest, or it could not long perform its functions. The periods of rest are shorter and occur more frequently in the case of the heart than of any other organ. The action of the heart in a beat occupies about eighth-tenths of a second, and of this four-tenths is rest, the work of contraction only occupying half of the time. The stomach, eyelids and other working parts have their periods of rest; the brain, which rests during sleep, having the longest and least frequent. A Frenchman is said to have discovered a means of firing torpedoes by wireless electric power. The shekel was a unit of weight, and two authorities estimate the shekel of silver at 54 cents and 64 cents; the same authorities differing still more in their estimates of present value of the gold shekel, one saying $5.69, the other $9.60. The varying purchasing power of money makes accurate statements of equivalents impossible. The state of Pennsylvania exports large quantities of ginseng at 50 cents a pound. Great Britain gives the best protection in the world to the inventor. It is proposed to grade French troops not according to height but to length of stride. Peat artificially dried, is being made into wood under heary hydraulic pressure. |