COMMON-SENSE ADVERTISERS Material for the Ad-Writer 14 AGATE The Only Ad-Rule Ever Made That Answers 12 PT. EN you wish This valuable rule gives the width of newspaper and magazine columns in inches and lines. When to lay out space for single or double column newspaper or magazine width, no measuring is required, the rule will do it for you. It gives the number of words you need for the space you have to fill, the various sizes of type by points and ems, Agate, Nonpareil, Breveir and inch measurments. The names of the various sizes of type is given from 5% to 36 point. It also explains how to lay out your dummy, how to give typographical directions, the use of margins, preparation of body matter, using rules, use of capitals and lower case, how the firm name should appear, and the proper styles of type to use for display, body matter and emphasis. The 126 agate line and the nine inch rule combination is an absolute necessity in the preparation of advertisements. You can tell at a glance just how many inches or lines you have marked off without measuring. The rule is printed in two colors, on high-grade celluloid, and will be sent to any address postage prepaid, on receipt of 50 cents in stamps or silver. O POINT EN S POINT EM. 5% POINT EN 2% INCHES TWO COLUMN NEWSPAPER WIDTH 4% INCHES TWO COLUMN MAGAZINE WIDTH 0% INCHES COPYRIGHTED 1906--P. D. CO A very serviceable PORTFOLIO 20x121⁄2 inches with a 11⁄2 inch back made of fine quality of black linen cloth, with 31⁄2 inch side and end flaps. The student will find this convenient holder very handy for unfinished dummies and drawings. When placed in the portfolio they can always be found. Price, 50c. An excellent pair of PARALLEL RULES made of ebony, connected with brass bars, can be furnished in any length desired. Six inches, 50c. Nine inches, 80c. Twelve inches, 95c. Fifteen inches, $1.15. BRASING SHIELD made of thin, flexible metal or celluloid with slots and holes of various sizes so that small erasures can be made on drawings, dummies, or on type writing, limited in size to that of the opening on the shield. The metal erasures, nickel plated, size 23x334 inches, 50c. In transparent celluloid, 22x41⁄2 inches, 45c; 3x5 inches, 55c. STEEL ERASURE (knife), cocoa handle, double blade, fine quality steel. Imported, 90c; Domestic, 60c. International Merchandise Co. (NOT INC.) Room 52, 91 Wabash Ave., Chicago, I. Vacation Season "See America First" Spend your vacation in Colorado which is brimful of attractions-where the exhilaration of the pure dry air enables you to live the genuine outdoor life-where game is plentiful-where the streams are teeming with trout, and where you will see the most famous mountain peaks, passes and canons in America. During the tourist season the Denver & Rio Grande will make special low rates from Denver, Colorado them. Greatly reduced rates to San Francisco July 9 to 13, and to Denver account Elk's Convention, July 16 to 21. Open Top Observation Cars, SEATS FREE ROYAL GORGE Through the Canons During Summer Months Write for free descriptive literature to RAILROAD S.K. HOOPER, Cen'l Pass. Agt. Denver, Col. R. C. NICHOL, Gen'l Agt. 242 Clark St., Chicago, Ill PUBLISHED THE FIFTH OF EACH MONTH BY COMMON-SENSE PUBLISHING CO. (NOT INC.) NOTE:-Publishers will kindly obtain permission before using any article in this publication, as it is completely protected. All communications should be addressed COMMON-SENSE PUBLISHING CO., 88 WABASH AVENUE, CHICAGO. Subscription price, $1.00 yearly; Foreign countries, $1.50 yearly. Advertising rates will he supplied on application. Send money by postal money order, registered letter, check or draft. An Immediate Position Making a business of securing high grade positions, we learn of openings which the individual man does not hear about himself. We now have openings for clerical, executive and technical men, paying from $1000 to $5000. It costs you nothing to ask for our list and plan. Write or call at once. Business Opportunity Co., 1 Union Square, N. Y. COMMON-SENSE ADVERTISERS Mr. Mail-Order Man, Here's Will back The Home Instructor against any mail-order publication in the country of same circulation for producing returns. The Home Instructor is not an experiment-it's a known quantity. It doesn't have a circulation of of 'steen million nor is the advertising rate prohibitive. For 15c per line it gives an actual net circulation of 60,000 copies among the best class of mailorder buyers in the country. One test and you'll join the regulars, too. THE HOME INSTRUCTOR, Quincy, Ill. Western Sportsman A short story magazine devoted to all 10 cents per copy; $1.00 per year WESTERN SPORTSMAN 616 ASHDOWN BLOCK, WINNIPEG, MAN. عر 3 |