New Directions in Political Communication: A Resource BookDavid L. Swanson, Dan Nimmo SAGE Publications, 1990 - 413 pages Political communication has witnessed unprecedented growth and change over the past decade. This volume explores the state of the art in political communication research and highlights some of the most promising directions for future research that are emerging in current work. New Directions in Political Communication argues that it is time for political communication research to look beyond the traditional voter persuasion paradigm that has dominated the field and reach out to other contexts and viewpoints. The volume offers analyses of the broad foundations of political communication; examples of a broadened understanding of what kinds of messages should be viewed as `political'; an institutional perspective brough |
Contents
Contents | 7 |
Foundations of Political CommunicationPolitical | 49 |
Election Campaigns as Occasions for Civic Education | 86 |
Copyright | |
11 other sections not shown
Common terms and phrases
Abilene Paradox American Political analysis approach argued audience behavior Beverly Hills Blumler British Film Institute broadcasting campaign communication candidates Carter Central States Speech Chicago Chicago School communica comparative concept concurrence-seeking constitute coverage crisis critical critical theory Dallmayr debate decision decision-making democratic discourse effects election campaigns electoral elite groupthink Gurevitch hostage ideology influence institutions interest issues Janis Jimmy Carter Journal of Speech Journalism Quarterly journalists K. R. Sanders Kaid learning linguistic linguistic turn mass communication mass media messages Nimmo perspective political advertising political communication political communication research political culture Political Science political system president Presidential Studies Quarterly Public Opinion Quarterly Quarterly Journal Reagan rhetorical role Sage scholars social society Southern Speech Communication Speech Communication Journal Speech Journal spiral of silence stories structure study of political symbolic television theory tion U.S. presidential election University Press Vance viewers voters voting Western Journal York