The Race Card: Campaign Strategy, Implicit Messages, and the Norm of EqualityPrinceton University Press, 2001 M04 9 - 307 pages Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when politicians play the race card and then manage to plausibly deny doing so. |
Contents
A Theory of Racial Appeals | 3 |
The Norm of Racial Inequality Electoral Strategy and Explicit Appeals | 28 |
The Norm of Racial Equality Electoral Strategy and Implicit Appeals | 67 |
THE IMPACT OF IMPLICIT RACIAL APPEALS | 109 |
The Political Psychology of Implicit Communication | 111 |
Crafting Conveying and Challenging Implicit Racial Appeals Campaign Strategy and News Coverage | 134 |
The Impact of Implicit Messages | 169 |
Implicit Explicit and CounterStereotypical Messages The Welfare Experiment | 191 |
Other editions - View all
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg No preview available - 2001 |