DISSTON The are obtained with saws that have The greatest aids to efficient filing are Disston Manufactured of the best Crucible Steel, carefully forged to shape. Each file is fully inspected and tested before leaving the factory and guaranteed to be as perfect as a file can be made. The teeth are formed to give the greatest amount of strength, with sharp cutting edge, and at the same time to allow sufficient clearance to prevent clogging. DISSTON CRUCIBLE PRICE 10¢ PER COPY $100 YEARLY IN ADVANCE Vol. VI MARCH, 1917 No. 2 T EDITORIAL CHAT Enlightenment IME was when "emptors" had to "caveat" for all they were worth to keep a stride ahead of the receivers but buyers haven't been "beware-ing" since business wakened to the fact that it was customers and not merely purchasers that paid the dividends. When the obvious finally percolated, when it was realized that no business could prosper indefinitely whose patronage depended upon misrepresentation to a constantly changing clientele, the wariness shifted to the seller. Instead of the ever-increasing dissatisfaction and narrowing market which his trickery secured for him, he cultivated cumulative good-will and a broader market by means of fair dealing. In giving value received he was patently doing only his dutyin comparison with previous methods, very commendable; in the abstract, nothing for which he should receive any credit. And as a class, he didn't. He was able to hold his own, which he couldn't have done (indefinitely) by unfair tactics, but that was all. But how about the institutions that have risen to tremendous proportions, that dominate their fields, that set the standards which others endeavor to follow? They are the firms that did more than their duty, that gave more than agreed, that leaned backward in their regard for the purchasers' rights and interests. And moreover, the quality, service and good-will which have built their success are their assurance of its continuance while that policy remains unchanged. |