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A School Within Itself

There are XX chapters in all, XIX carrying you from the fundamental principles of electricity on through the various branches to a point where the careful student comprehends the complete designing, care and operation of a dynamo or motor, and I chapter on electric automobiles, outlining their construction, care and operation, and all about storage batteries and how to handle them. Each subject is carefully written and to the point. After a student studies a subject, he is questioned on that subject in such a manner as to bring clearly to his mind the points he needs to know regarding same. A DICTIONARY in back of book will enable him to learn the meaning of any electrical word, term or phrase used in this book, as well as hundreds of others in common use. All required tables necessary in the study are in it.

$2.00 PER COPY-FOURTH EDITION-16,000 COPIES SOLD. The offer we make of refunding money if book is not satisfactory upon examination is AN UNUSUAL ONE in connection with the sale of a book. But we have no fear of its return. Your decision will be what thousands of others have been. Money would not buy it if it could not be duplicated. We could print testimonials by the hundreds. It is best to order and be your own judge of its merits.

CLEVELAND ARMATURE WORKS, Cleveland, Ohio.

AMERICA'S GREATEST REPAIR WORKS. Armatures and Fields Wound-Commutators Filled.

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Are You at the

End of Your
Your

Dope

E

VERYTHING that is interesting, fascinating,

and spectacular in business is bound up

in the one word, SALESMANSHIP. It is the ideal occupation for the young man. It offers more chances of success, greater fruits of victory. than other field of work. The earning power

any

of

a salesman is limited only by his ability to sell goods

and salesmanship is only the development of your powers of concentration, your ability to reason, to persuade the use of logical thought and convincing argument. All this can be taught, taught as easily, carefully and thoroughly as bookkeeping, stenography or any other business profession.

SCIENCE vs. LUCK There may be a few "born" salesman, in the sense that some

men have more natural adaptability than others, but it is the

carefully trained man, the deep thinking man, the man who has studied the "whys, hows and wherefores" of his calling that continues to bring in business and makes his selling ability the ground work of a permanently successful career. The "natural" salesman may forge to the front spasmodically, just as the spectacular soldier may carry the isolated fort by his brilliancy of dash and courage. It takes more than mere dash and "go" to keep on winning forts and orders. It takes the brilliancy of a Sheridan and the dogged persistence of a Grant to win permanent victory. It is the determined, deep thinking, far-seeing General who cuts the notches on the winning stick, no matter whether the notches mean victory on a battle-field or profits in the cash drawer

No matter how little natural ability you have, you can develop your persuasive powers, your will power, your ability to convince others. Take a moment to look over your future in perspective. What does it offer you? Are you engaged in work now that suits your tastes and ability? Have you free play for your ambitions? Are you held back by lack of opportunity from making a name for yourself? Don't you want to break the cords that are binding you and be somebody?

THE SHELDON METHOD is the only practical, complete and rational system of de

veloping the science of selling and business building. It required nearly a million dollars to promote this wonderfully successful system and spread its teachings. Now the work of Mr. Sheldon is being felt in every country on the globe. The school has over 19,000 students scattered throughout the world. Over 1,000 prominent firms have adopted our system in the handling of their selling force. Over 80% of our students are veteran salesmen in all lines of business-managers, proprietors, and executive heads of great institutions.

No matter what your present position is you can'spare a short time every day to acquire the la est and most approved methods of getting and holding trade-increasingles and profits. The instruction is carried on entirely by mail. Without losing one moment from your present work, or interfering with your regular duties you have an opportunity NOW to acquire the informat and experience which every veteran in the selling business has taken years of the hardest kind of effort to acquire. Do not take our word for these statements, but write for the names of students in your own neighborhood. We are willing to let them talk for us.

THE SHELDON SCHOOL 1725 The Republic

CHICAGO

Check the subjects below that you are interested in and receive absolutely free our valuable booklet of selling information, "Whys, Wherefores and Therefores, "or send 15 cents with the coupon and receive also 'As a Man Thinketh," that remarkable little book by James Allen, and the magazine, "Business Philosopher," for three months.

...Salesmanship
....Ad Writing
Business Logic
Business Psychology
Promotion

.....Self Development

Name
Address

Town..
Occupation.

.....System and Costs
.....Self Education
.....Science of Industrial

Success
.....Science of Retail
Merchandising

State

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