Poor Richard's Legacy: American Business Values from Benjamin Franklin to Donald Trump

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W. Morrow, 1990 - 360 pages
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This is the first single-volume popular history of American businesss--a book that is so completely fresh in its approach and so entertaining and penetrating in its content that it promises to join the ranks of Matthew Josephson's The Robber Barons as a business and social history classic.

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Poor Richard's legacy: American business values from Benjamin Franklin to Donald Trump

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Baida chronologically covers the history of American business from Benjamin Franklin to Donald Trump by simultaneously showing us three views of that history: the famous persons of business--Astor ... Read full review

Contents

Introduction
11
The Way to Wealth
19
A SelfInvented MoneyMaking Machine
46
Copyright

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