To meet the Nation's war-time demands requires more than usual construction in a motor truck. Greater carrying capacity, greater speed and greater powers of endurance must be there-all these with low cost of operation and maintenance. SELDEN TRUCKS are meeting these unusual demands of the Nation at home, of allied Nations abroad, and of a host of commercial institutions at home and abroad that are profiting daily by their use. One to Five Ton Worm and Internal Drive Models. Write for full information. SELDEN TRUCK SALES COMPANY ROCHESTER, N. Y., U. S. A. It is not enough for you to be told that tens of thousands of car owners prefer Federal Tires as a result of their experiences. You want to know why-to know wherein Federal Tires are superior-why they are able to wear longer, are freer from common tire troubles and what makes it possible for them to render more satisfactory service. The reason is graphically illustrated above In the base of Federal every Tire there are four endless twisted steel cables of great tensile strength that securely clamp every inch of the tire's base to the rim. There is no "play" between tire and rim to breed ruinous damages, because the Federal Tire, so correctly, firmly and permanently held in place, is immune to internal wear. Rim-wear is as fatal to a tire's usefulness as the worst of roads can ever be, except with But Federal Tires cannot economize for you, unless they are on your car. Let a Federal dealer go more into detail and explain the prac tical working advantages of the Double Cable - Base; how it holds the tire on the rim securely through the most severe service strains; how it keeps the tire from rocking, shifting or blowing off; how the toe of the bead does not pinch. the tube; how there are no rim cuts or blow outs just above the rim; how the low flexible bead filler yields with every motion relieving side walls of excess strain; how Federal Tires, with these advantages, wear longer and save you money. THE FEDERAL RUBBER COMPANY Of Illinois Factories, Cudahy, Wisconsin Manufacturers of Federal Automobile Tires, Tubes and Sundries, Motorcycle, Traffik Tread Rugged Tread Cord To the Re-Builders of the World We have achieved a Victory. Now a task, scarcely less stupendous and quite as vitalRe-construction of more than Half the World. There is War-wrecked Europe-Belgium and France will require seven billion dollars of materials alone. America's vast volume of expansion and normal building, halted by the War, must be resumed and quadrupled. This is a Task worthy of Americans and it is essentially Our Task. We must have new methods, new standards for this vast undertaking. We must have greater speed, greater efficiency, greater saving of money, man-power and materials. We Must Have Greater Economy The Motor Truck was the Powerful Weapon in War. So now the Motor Truck must and will be the Efficient Implement of Peace. The Russel Drive Master of Road and Load We realize and heartily accept the part the Russel Drive will be called upon to assume in this period of re-construction. We believe, as do thousands of owners of Russelequipped motor trucks, that the Russel Drive is the most economical type of motor truck drive in the world. The weight of the Russel Drive is materially less than that of other types of drives. This naturally means a big saving on tires, as science shows that the wear on tires is about nine times greater from weight below the springs than weight above the springs. The lighter the weight of the axle, the greater the saving in tires. The Russel Internal Gear Drive employs spur gears, involving rolling action: this affords the most efficient method of transmitting power in a rear axle. A sliding action, as used in other types of axles, causes a material loss of efficiency by friction. Friction wastes power. By conserving this power the Russel Drive can efficiently operate with a smaller motor: The smaller the motor the less gasoline consumed. Not only is the Russel Drive very economical, but it is highly efficient. Under all conditions of road and load it will deliver maximum power. Unlike other types, it carries the load on a one-piece steel bar axle, with spindles integral. The power axle is placed in front of the carrying axle, thereby shortening the propeller shaft and eliminating whip, and delivers the power close to the rims of the wheels. You can always depend on a Russel Drive. Its unusually large road clearance makes it suitable for city or country use. Its simplicity makes it possible for any good mechanic to make the few simple adjustments and replacements necessary. The Russel Drive is not sensitive to lack of lubrication. This makes it an ideal drive for the truck with trailers. This feature is also a positive guarantee against carelessness of drivers. In addition to the many vastly superior and distinctive features of the Russel Drive, you have Russel Reputation, the reward and achievement of ten years of manufacturing and scientific designing. If Russel-equipped the Motor Truck will "carry on." The Russel Motor Axle Company, Detroit, U. S. A. Why My Memory Rarely and how the secret of a good memory may be learned in a single evening NOTE: When I asked Mr. Roth to tell in his own words, for nation-wide publication, the remarkable story of the development of his system for the cure of bad memories, I found him reluctant to talk about himself in cold print. When I reminded him that he could do no finer service than to share his story with others just as he is sharing his method for obtaining a better memory with thousands who are studying his famous Memory Course--he cordially agreed to my proposal. And here is his story.-President Independent Corporation. F IFTY members of the Rotary Club were seated in the banquet hall of the Hotel McAlpin in New York. I was introduced to each member in turn, and each gave me his telephone number and told me his occupation. An hour later, after they had changed seats while my back was turned to them, I called each man by name, gave his telephone number and named his occupation, without a single error. DAVID M. ROTH The following evening, in the office of a large business institution, I asked the president of the concern to write down fifty words, numbers and names, and to number each item. An hour later I called out each item, and gave the number opposite which it had been written. At another time I glanced at the license numbers of a hundred and five automobiles which passed. These numbers were written down by witnesses, in the order in which the cars passed. Later I called each number correctly and gave the order in which the numbers went by. From Seattle to New York I have appeared before salesmen's meetings, conventions and Rotary Clubs giving demonstration of my memory. I have met over 10,000 people in my travels. Yet I am quite, sure I can call nearly every one of these men and women by name the instant I meet them, ask most of them how the lumber business is or the shoe business or whatever business they were in when I was first introduced to them. People wonder at these memory feats. Hundreds have asked me how I can store so many facts, figures, and faces in my mind, and recall them at will. And they are even more mystified when I explain that my memory used to be so poor I would forget a man's name twenty seconds after I met him! In fact that was what led me to investigate and study the cause of poor memory and the remedy. For years I read books on psychology, mental culture, memory and other subjects. All of these books were good, but none of them was definite or easy enough. So I labored until I found out what it was that enabled me to remember some things while I forgot others. Finally I worked out a system that made my memory practically infallible. I explained my system to a number of friends and they could hardly believe it possible. But some of them tried my method and invariably they told me they had doubled their memory power in a week. They got the method the first evening and then developed it as far as they cared to go. The principles which I had formulated in improving my own memory were so simple and so easy to apply that I decided to give my method to the world. At first I taught my memory system in person. My classes, in Rotary Clubs, banks, department stores, railway offices, manufacturing plants and every kind of business institution, grew amazingly in size and number. Memory teaching became my sole profession, and a wonderful experience it has been all the way from Seattle to New York City. By DAVID M. ROTH I soon realized that I could never hope to serve more than a small fraction of those who needed my memory system and were eager to take it up unless I put it into a home-study course which people could acquire without personal instruction. The Independent Corporation, whose President, Mr. Karl V. S. Howland, had become interested in my work as a member of my Rotary Club class in New York, saw the large possibilities of my Course as an element in their broad program for personal efficiency and self-improvement. So it was my pleasure to join forces with this great publishing house, and the Roth Memory Course, in seven simple lessons, was offered to the public at a price of $5 (correspondence courses having been sold hitherto at anywhere from $20 to $100). No money in advance was to be asked, the idea being that the Course must sell itself purely on its merits. As you have doubtless observed, an extensive advertising campaign was launched by my publishers with full-page announcements in all the leading periodicals of the country and in many leading newspapers. This campaign has continued without a letup and with ever growing momentum. From the very start this advertising became successful. The idea spread. Orders came in from everywhere. Edition after edition of the lessons was printed and still thousands of orders could not be filled. The promise was made that the Course would improve any man's or woman's memory in one evening. And it did! Letters of praise began to pour in almost as fast as the lessons were shipped-and have kept up ever since in a veritable flood. For example, Major E. B. Craft, Assistant Chief Engineer of the Western Electric Company, New York, wrote: "Last evening was the first opportunity I had to study the course, and in one sitting I succeeded in learning the list of 100 words forward and backward, and to say that I am delighted with the method, is putting it very mildly. I feel already that I am more than repaid in the real value and enjoyment that I have got out of the first lesson." Then C. Louis Allen, who became President of the Pyrene Company at 32, and who is now President of the Allen Sales Service, Inc., New York City, said: "Now that the Roth Memory Course is finished, I want to tell you how much I have enjoyed the study of this most fascinating subject. Usually these courses involve a great deal of drudgery, but this has been nothing but pure pleasure all the way through. I have derived much benefit from taking the course of instruction and feel that I shall continue to strengthen my memory. That is the best part of it. I shall be glad of an opportunity to recommend your work to my friends.' And here is just a quotation from H. O. (Multigraph) Smith, Division Manager of the Multigraph Sales Co. Ltd., in Montreal: "Here is the whole thing in a nutshell: Mr. Roth has a most remarkable Memory Course. It is simple, and easy as falling off a log. Yet with one hour a day of practice anyone--I don't care who he is-can improve his Memory in a week and have a good memory in six months." Then there is the amazing experience of Victor Jones, who increased his business $100,000 in six months. And there are hundreds and thousands of others who have I studied the Course and who have secured greater benefit from it than they dreamed possible. Perhaps the main reason why my method is so successful is because it is so ridiculously simple. You get the method of obtaining an infallible Memory in one evening-in the very first lesson. Then you develop your memory to any point you desire through the other six lessons. There are only seven lessons in all. Yet the method is so thorough that your memory becomes your obedient slave forever. And instead of being hard work, it is as fascinating as a game. I have received let ters from people who say the whole family gathers round the table for each lesson! Men and women from coast to coast have thanked me for having made it so easy for them to acquire an infallible memory. As one man said: "Memory and good judgment go hand in hand. Our judgment is simply the conclusions we draw from our experience, and our experience is only the sum total of what we remember. I now store away in my mind every valuable fact that relates to my business, whether it is something I hear or read, and when the proper time comes I recall all the facts I need. Before I studied the Roth Course it took me three times as long to gain experience simply because I forgot so many facts. And how true that is! We say of elderly men that their judgment is "ripe." The reason it is ripe is because they have accumulated greater experience. But if we remember all the important facts we can have a ripened judgment 15 or 20 or 30 years sooner! Thousands of sales have been lost because the salesman forgot some selling point that would have closed the order. Many men when they are called upon to speak fail to put over their message or to make a good impression because they are unable to remember just what they wanted to say: Many decisions involving thousands of dollars have been made unwisely because the man responsible didn't remember all the facts bearing on the situation, and thus used poor judgment. In fact, there is not a day but that the average business man forgets to do from one to a dozen things that would have increased his profits. There are no greater words in the English language descriptive of business inefficiency than the two little words, "I forgot.' My pupils are gracious enough to say that nothing will make that fatal phrase obsolete so quickly as the memory system it has been my good fortune to evolve. Mr. Roth has told his story. It now remains for you to turn it into dividends. This will happen, we are sure, if you will spend the fraction of time it requires to send for his complete Course on absolute approval. After a few hours spent with the Roth Memory Course the fear as well a as the tragedy of forgetting should be largely eliminated. You will obtain a fascinating new sense of confidence and power. Not only that, but you will have a sense of freedom that you never felt before. You will be freed of the memorandum pad, the note-book, and other artificial helps to which most of us are slaves. So confident is the Independent Corporation, the publishers of the Roth Memory Course, that once you have an opportunity to see in your own home how easy it is to double, yes, triple your memory power in a few short hours, that they are willing to send the course on free examination. Don't send any money. Merely mail the coupon or write a letter and the complete course will be sent, all charges prepaid, at once, If you are not entirely satisfied, send it back any time within five days after you receive it and you will owe nothing. On the other hand, if you are as pleased as are the thousands of other men and women who have used the course, send only $5 in full payment. You take no risk and you have everything to gain, so mail the coupon now. FREE EXAMINATION COUPON Independent Corporation Division of Business Education New York Publishers of The Independent (and Harper's Weekly) Please send me the Roth Memory course of seven lessons. I will either remail the course to you within five days after its receipt or send you $5. Name. Address.. L D., 12-28-18 |