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Analyzing the Transactional
Analyze the Social Situation
William Jennings Bryan Cross of Gold
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achieve American appeal approach attention audience become begin behavior believe better body called cause central idea Chapter characteristics claim communication competence concepts consider Constitution continue course delivery demonstrated developed discuss earlier effective enhance event examples experience feel final functions give hand heart human humorous identify important individual interest introduction involved issue language less listeners live look major materials meaning meeting motivation nature never organization outline particular party perhaps person persuasive possible practice preparation present President principles probably problem public communication public speaking question reason recent relate represent require response seen sentence share situation social sound speaker specific speech statistics style things topic transaction understand usually values variables vary voice