Image Bite Politics: News and the Visual Framing of ElectionsOxford University Press, 2009 M03 2 - 344 pages Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of general election news from 1992-2004, encompassing four presidential campaigns, the authors highlight the remarkably potent influence of television images when it comes to evaluating leaders. The book draws from a variety of disciplines, including political science, behavioral biology, cognitive neuroscience, and media studies, to investigate the visual framing of elections in an incisive, fresh, and interdisciplinary fashion. Moreover, the book presents findings that are counterintuitive and challenge widely held assumptions--yet are supported by systematic data. For example, Republicans receive consistently more favorable visual treatment than Democrats, countering the conventional wisdom of a "liberal media bias"; and image bites are more prevalent, and in some elections more potent, in shaping voter opinions of candidates than sound bites. Finally, the authors provide a foundation for promoting visual literacy among news audiences and bring the importance of visual analysis to the forefront of research. |
Contents
| 3 | |
2 Image Bite News | 52 |
3 Visual Framing | 85 |
4 Facing the Electorate | 146 |
5 Visual Bias | 188 |
6 Visual Influence | 224 |
7 Taking Television Seriously | 266 |
Appendix 1 | 282 |
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Common terms and phrases
agonic behavior agonic displays Al Gore American appear associated attack sound bites audience Barack Obama beneficial packaging Bill Clinton Bob Dole Bob Shrum broadcast Bucy Bush’s camera candidate’s Chapter cognitive content analysis correlations Democrats detrimental packaging Dole duration emotional facial displays favorable front-runners George H. W. Bush George W Gore Grabe hedonic behavior hedonic displays ideal candidate framing image bites image handlers issue sound bites John Kerry journalists Karl Rove lip flap literacy loser framing mass mass media media bias negative network news coverage newscasts Overall party political polling data polling numbers populist framing positive president presidential campaign processing rally the troops reported Republicans role shot shown significantly single-party story volume social sound and image sound bite content Sound-bite speech statistically significant Table television tion troops sound bites University Press variables verbal tone viewers visual bias visual framing visual packaging visual weight volume of coverage voter support York