Geodemographics, GIS and Neighbourhood TargetingJohn Wiley and Sons, 2005 M03 11 - 328 pages Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
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From inside the book
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... London to Chicago and Back Again ! The Origins of Geodemographics 29 Learning Objectives 29 Introduction 30 2.1 The life and labours of an early neighbourhood analyst 30 2.2 From London to Chicago and beyond ! 37 2.3 A note on measuring ...
... London to Chicago and Back Again ! The Origins of Geodemographics 29 Learning Objectives 29 Introduction 30 2.1 The life and labours of an early neighbourhood analyst 30 2.2 From London to Chicago and beyond ! 37 2.3 A note on measuring ...
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Contents
List of Case Study Contributors | |
Introducing Geodemographics | |
from Geodemographics | x |
List of Case Study Contributors | xi |
modelling price sensitivity and geodemographic | 14 |
1 | 21 |
Further Reading | 27 |
The Evolution of Geodemographics and the Market Today | 53 |
Summary | 107 |
How Geodemographic Classifications are Built | 147 |
How Geodemographic Classifications are Built | 171 |
Geodemographics Around the World | 185 |
But Does It Work? Geodemographics in the Dock | 207 |
Example of the Nottingham Youth Justice Board | 228 |
Validating geodemographics the Luton case study | 236 |
There are three Is in geodemographics | 273 |
3 | 71 |
Geodemographics and | 77 |
Using GIS for neighbourhood analysis | 99 |
6 | 105 |
279 | |
289 | |
Common terms and phrases
ACORN aggregation average behaviour Blue Collar Booth bourhood CACI calculated catchment census data census output census variables centre Chapter Claritas classification builder clusters commercial consumer correlation countries database datasets defined demographic deprivation detail ecological fallacy electoral register EuroDirect example Experian Figure GDIS geodemo geodemographic classification geographic information systems geographical information georeference graphic grid holiday households identify important income index values inverse distance weighting lifestyle data live London Longley market research methods minimum spanning tree neigh neighbour neighbourhood analysis neighbourhood classification neighbourhood group neighbourhood profiling neighbourhood type Newfoundland and Labrador Openshaw output areas particular patterns population postal postcode proportion ranked region Richard Harris Richard Webber sample sector segments social socio-economic spatial statistics SuperProfiles survey respondents Table techniques tion types of neighbourhood unit postcodes users wards weight West Midlands zones