Speech CompositionAppleton-Century-Crofts, 1953 - 385 pages |
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Page 60
... listeners , by linking it up with their life - interests . . . . We accomplish this largely through motivation ; that is , moti- vating the audience in regard to the belief and showing that it is to their advantage to act in harmony ...
... listeners , by linking it up with their life - interests . . . . We accomplish this largely through motivation ; that is , moti- vating the audience in regard to the belief and showing that it is to their advantage to act in harmony ...
Page 194
... listeners can be invited , not to give consent to the speaker's ideas , but to coöperate in thinking through a problem , they not only under- take it the more willingly but are led by their coöperation more effectively to accept new ...
... listeners can be invited , not to give consent to the speaker's ideas , but to coöperate in thinking through a problem , they not only under- take it the more willingly but are led by their coöperation more effectively to accept new ...
Page 294
... listeners are impelled to stay by social pressure , no matter how poor the speaker . Not so with the radio listener . By a turn of the wrist he can cut off a dull speaker and pick up another , or , if he prefers , produce an entertainer ...
... listeners are impelled to stay by social pressure , no matter how poor the speaker . Not so with the radio listener . By a turn of the wrist he can cut off a dull speaker and pick up another , or , if he prefers , produce an entertainer ...
Contents
THE SEVEN Lamps OF SPEECH Development | 3 |
THE SPEAKERS PERSONAL PROBLEMS | 9 |
THE SPEECH PURPOSE | 32 |
Copyright | |
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Common terms and phrases
accept action Æsop American appeal argument arouse arrangement attention audi audience Beecher believe Chapter conclusion course Daniel O'Connell Daniel Webster desire discussion effective elements emotional ence eulogy facts feel Franklin D George William Curtis give Harry Emerson Fosdick hear hearers Henry Ward Beecher human wants humor idea illustration impelling important influence interest Journal of Speech jury Kallikak family kind lecture listeners logical main heads means ment mental method mind motives never occasion orator persuasion Phillips Brooks picture Platform Project political campaign speech present principle problem proposition Psychology question Quintilian radio reason response Rufus Choate Seminar Project sentence sermon social speaking specific speech situation speeches of courtesy stereotypes student suggestion things thought tion topic vivid vocabulary vote Wendell Phillips whole William Jennings Bryan Woodrow Wilson words write York young speaker