THE SALESMAN'S CREED BELIEVE in myself. I believe in the goods I sell. I believe in my colleagues and I believe in American Busi ness Methods. I believe in the efficacy of printers' ink. I believe in producers, creators, manufacturers, distributors, and in all industrial workers of the world who have a job and hold it down. I believe that truth is an asset. I believe in good-cheer and in good health; and I recognize the fact that the first requisite in success is not to achieve the dollar, but to confer a benefit, and that the reward will come automatically and as a matter of course. I believe in sunshine, fresh air, spinach, applesauce, laughter, buttermilk, babies, bombazine and chiffon, always remembering that the greatest word in the English language is "Sufficiency." I believe that when I make a sale I must make a friend. And I believe that when I part with a man I must do it in such a way that when he sees me again he will be glad-and so will I. I believe in the hands that work, in the brains that think, and in the hearts that love. Amen, and Amen! Genius is only the power of making continuous efforts. The line between failure and success is so fine that we scarcely know when we pass it-so fine that we are often on the line and do not know it. How many a man has thrown up his hands at a time when a little more effort, a little more patience, would have achieved success. As the tide goes clear out, so it comes clear in. In business, sometimes, prospects may seem darkest when really they are on the turn. A little more persistence, a little more effort, and what seemed hopeless failure may turn to glorious success. There is no failure except in no longer trying. There is no defeat except from within, no really insurmountable barrier save our own inherent weakness of purpose. Men are under the domain of Natural Law as much UCCESS lies in mutual This great truth concerning the solidarity of the race marks a mental epoch in the onward and the upward march. It was hinted at pretty strongly in Seventeen Hundred Seventy-six, and carried into business as an experiment about Eighteen Hundred Seventy-six It is no longer an experiment. The Spirit of the Times-the Zeitgeist, to borrow a word from our German friends-is a constantly progressing entity. The present Spirit of the Times is of a kind unequaled in history. We have thousands upon thousands of men and women who are thinking great and noble thoughts and doing great and splendid work Very many of our big businessmen regard themselves as public servants. Our Zeitgeist is sensitive, restless, alert, impressionable, progressive, and is making |