Geodemographics, GIS and Neighbourhood Targeting
Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS.
Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
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3 The Evolution of Geodemographics and the Market Today
4 Geodemographics and GIS
5 Geodemographic Information Systems and Analysis
6 How Geodemographic Classifications are Built
7 Geodemographics Around the World
8 But Does It Work? Geodemographics in the Dock
9 New Data New Approaches from Geodemographics to Geolifestyles
10 Postscript There are three Is in geodemographics