Geodemographics, GIS and Neighbourhood TargetingJohn Wiley & Sons, 2005 M12 13 - 320 pages Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
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From inside the book
Results 1-5 of 30
Page 19
... ACORN classes of neighbourhood type (ACORN is a commercial geodemographic classification). From existing knowledge of the ACORN mix within each of the restaurants' catchment area it would then be possible to model the collective price ...
... ACORN classes of neighbourhood type (ACORN is a commercial geodemographic classification). From existing knowledge of the ACORN mix within each of the restaurants' catchment area it would then be possible to model the collective price ...
Page 20
... ACORN category) and where each person was located within the catchment area of an established Brewers Fayre restaurant. To enable the efficient use of interviewers, 30 (about 10%) restaurants were selected at random from the chain list ...
... ACORN category) and where each person was located within the catchment area of an established Brewers Fayre restaurant. To enable the efficient use of interviewers, 30 (about 10%) restaurants were selected at random from the chain list ...
Page 21
... ACORN category. This permitted the mean frequency of visiting (and its variance) to be calculated by neighbourhood type, giving a grid of six ACORN categories by 21 imputed frequencies. At each position in the grid the cash profit for a ...
... ACORN category. This permitted the mean frequency of visiting (and its variance) to be calculated by neighbourhood type, giving a grid of six ACORN categories by 21 imputed frequencies. At each position in the grid the cash profit for a ...
Page 22
... ACORN, which provided an ED level classification for the whole of Great Britain, there were two vital innovations. First, the statistical clusters were popularized using names, descriptions and photographs. More importantly, the EDs ...
... ACORN, which provided an ED level classification for the whole of Great Britain, there were two vital innovations. First, the statistical clusters were popularized using names, descriptions and photographs. More importantly, the EDs ...
Page 23
... ACORN back in the 1980s and this led to some fascinating analysis of fear of crime in different types of neighbourhood. More recently, the ONS' Expenditure and Food Survey has been coded with both ACORN and Mosaic but this is another ...
... ACORN back in the 1980s and this led to some fascinating analysis of fear of crime in different types of neighbourhood. More recently, the ONS' Expenditure and Food Survey has been coded with both ACORN and Mosaic but this is another ...
Contents
1 | |
29 | |
3 The Evolution of Geodemographics and the Market Today | 53 |
4 Geodemographics and GIS | 77 |
5 Geodemographic Information Systems and Analysis | 109 |
6 How Geodemographic Classifications are Built | 147 |
7 Geodemographics Around the World | 185 |
8 But Does It Work? Geodemographics in the Dock | 207 |
9 New Data New Approaches from Geodemographics to Geolifestyles | 243 |
10 Postscript There are three Is in geodemographics | 273 |
References | 279 |
Index | 289 |
Other editions - View all
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber Limited preview - 2005 |
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber No preview available - 2005 |
Common terms and phrases
ACORN aggregation assigned attribute values average behaviour Booth bourhood CACI calculated car-owning catchment cell census data census output census variables centre Chapter Claritas classification builder clusters commercial consumer correlation countries database datasets defined demographic deprivation detail ecological fallacy electoral register EuroDirect example Experian Figure GDIS geodemo geodemographic classification Geographic Information Systems geographical information georeference graphic grid holiday identify important income index values inverse distance weighting lifestyle data live London Longley market research methods minimum spanning tree Mosaic multilevel modelling neigh neighbour neighbourhood classification neighbourhood group neighbourhood profile neighbourhood type Newfoundland and Labrador Openshaw output areas particular patterns population postal proportion ranked region Richard Harris Richard Webber sample sector segments social socio-economic spatial statistics survey respondents Table techniques tion types of neighbourhood unit postcode urban users wards West Midlands zones