Geodemographics, GIS and Neighbourhood TargetingJohn Wiley & Sons, 2005 M12 13 - 320 pages Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
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From inside the book
Results 1-5 of 39
Page iv
... Demography. I. Sleight, Peter, 1944– II. Webber, Richard, 1947– III. Title. HF5415.127.H37 2005 304.6′0285—dc22 2004021912 British Library Cataloguing in Publication Data A catalogue record for this book is available from the British ...
... Demography. I. Sleight, Peter, 1944– II. Webber, Richard, 1947– III. Title. HF5415.127.H37 2005 304.6′0285—dc22 2004021912 British Library Cataloguing in Publication Data A catalogue record for this book is available from the British ...
Page xi
... Demographic Decisions Ltd London UK Gordon Farquharson Streetwise Analytics Ltd Windsor, Berkshire UK Peter Furness Peter Furness Ltd, Surrey UK Barry Leventhal Teradata, a division of NCR UK David Miller Claritas, Arlington, VA USA ...
... Demographic Decisions Ltd London UK Gordon Farquharson Streetwise Analytics Ltd Windsor, Berkshire UK Peter Furness Peter Furness Ltd, Surrey UK Barry Leventhal Teradata, a division of NCR UK David Miller Claritas, Arlington, VA USA ...
Page 1
... Demographic Decisions Ltd and chair of the Demographics User Group, and is about using geodemographics in the public sector. Geodemographics, GIS and Neighbourhood Targeting Richard Harris, Peter Sleight and Richard Webber © 2005 John ...
... Demographic Decisions Ltd and chair of the Demographics User Group, and is about using geodemographics in the public sector. Geodemographics, GIS and Neighbourhood Targeting Richard Harris, Peter Sleight and Richard Webber © 2005 John ...
Page 9
... customers but it has helped us to 'play. Figure 1.4 Classification tree for neighbourhood classification of Atlantic City Keith Dugmore, Demographic Decisions Ltd and chair of The Demographics. 9 Introducing Geodemographics.
... customers but it has helped us to 'play. Figure 1.4 Classification tree for neighbourhood classification of Atlantic City Keith Dugmore, Demographic Decisions Ltd and chair of The Demographics. 9 Introducing Geodemographics.
Page 17
... sense) and about using geography as the basis for modelling, even inferring people's demographic, socio-economic and behavioural characteristics. We do not ignore individual or household classifications but 17 Introducing Geodemographics.
... sense) and about using geography as the basis for modelling, even inferring people's demographic, socio-economic and behavioural characteristics. We do not ignore individual or household classifications but 17 Introducing Geodemographics.
Contents
1 | |
29 | |
3 The Evolution of Geodemographics and the Market Today | 53 |
4 Geodemographics and GIS | 77 |
5 Geodemographic Information Systems and Analysis | 109 |
6 How Geodemographic Classifications are Built | 147 |
7 Geodemographics Around the World | 185 |
8 But Does It Work? Geodemographics in the Dock | 207 |
9 New Data New Approaches from Geodemographics to Geolifestyles | 243 |
10 Postscript There are three Is in geodemographics | 273 |
References | 279 |
Index | 289 |
Other editions - View all
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber Limited preview - 2005 |
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber No preview available - 2005 |
Common terms and phrases
ACORN aggregation assigned attribute values average behaviour Booth bourhood CACI calculated car-owning catchment cell census data census output census variables centre Chapter Claritas classification builder clusters commercial consumer correlation countries database datasets defined demographic deprivation detail ecological fallacy electoral register EuroDirect example Experian Figure GDIS geodemo geodemographic classification Geographic Information Systems geographical information georeference graphic grid holiday identify important income index values inverse distance weighting lifestyle data live London Longley market research methods minimum spanning tree Mosaic multilevel modelling neigh neighbour neighbourhood classification neighbourhood group neighbourhood profile neighbourhood type Newfoundland and Labrador Openshaw output areas particular patterns population postal proportion ranked region Richard Harris Richard Webber sample sector segments social socio-economic spatial statistics survey respondents Table techniques tion types of neighbourhood unit postcode urban users wards West Midlands zones