Geodemographics, GIS and Neighbourhood TargetingJohn Wiley & Sons, 2005 M12 13 - 320 pages Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
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From inside the book
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Page vii
... deprivation 42 Case study: Charles Booth – yesterday once more? 45 2.4 Conclusion 49 Summary 50 Further Reading 51 3 The Evolution of Geodemographics and the Market Today Learning vii Geodemographics, GIS and Neighbourhood Targeting ...
... deprivation 42 Case study: Charles Booth – yesterday once more? 45 2.4 Conclusion 49 Summary 50 Further Reading 51 3 The Evolution of Geodemographics and the Market Today Learning vii Geodemographics, GIS and Neighbourhood Targeting ...
Page 10
... deprived neighbourhoods, where will you, as a city planner, target the funds? Your answer: Your reasons: The streets we have chosen are Mediterranean and Baltic avenues. Our reasoning seems obvious – these streets appear to contain the ...
... deprived neighbourhoods, where will you, as a city planner, target the funds? Your answer: Your reasons: The streets we have chosen are Mediterranean and Baltic avenues. Our reasoning seems obvious – these streets appear to contain the ...
Page 11
... deprived streets (the top decile, ranking the streets by average income from most to least deprived), making the assumption that deprivation correlates with average household income. Again, in practice things are more complicated than ...
... deprived streets (the top decile, ranking the streets by average income from most to least deprived), making the assumption that deprivation correlates with average household income. Again, in practice things are more complicated than ...
Page 15
... deprivation that is intended to guide the allocation of finances to local regeneration schemes, it is self-evident that targeting resources to the right communities requires that the locations of those communities first should ...
... deprivation that is intended to guide the allocation of finances to local regeneration schemes, it is self-evident that targeting resources to the right communities requires that the locations of those communities first should ...
Page 22
... deprivation. In central government, the Office of Population Censuses and Surveys published a national classification of local authority districts, while in the mid-1970s work in this field was pushed further forward at the Centre for ...
... deprivation. In central government, the Office of Population Censuses and Surveys published a national classification of local authority districts, while in the mid-1970s work in this field was pushed further forward at the Centre for ...
Contents
1 | |
29 | |
3 The Evolution of Geodemographics and the Market Today | 53 |
4 Geodemographics and GIS | 77 |
5 Geodemographic Information Systems and Analysis | 109 |
6 How Geodemographic Classifications are Built | 147 |
7 Geodemographics Around the World | 185 |
8 But Does It Work? Geodemographics in the Dock | 207 |
9 New Data New Approaches from Geodemographics to Geolifestyles | 243 |
10 Postscript There are three Is in geodemographics | 273 |
References | 279 |
Index | 289 |
Other editions - View all
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber Limited preview - 2005 |
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber No preview available - 2005 |
Common terms and phrases
ACORN aggregation assigned attribute values average behaviour Booth bourhood CACI calculated car-owning catchment cell census data census output census variables centre Chapter Claritas classification builder clusters commercial consumer correlation countries database datasets defined demographic deprivation detail ecological fallacy electoral register EuroDirect example Experian Figure GDIS geodemo geodemographic classification Geographic Information Systems geographical information georeference graphic grid holiday identify important income index values inverse distance weighting lifestyle data live London Longley market research methods minimum spanning tree Mosaic multilevel modelling neigh neighbour neighbourhood classification neighbourhood group neighbourhood profile neighbourhood type Newfoundland and Labrador Openshaw output areas particular patterns population postal proportion ranked region Richard Harris Richard Webber sample sector segments social socio-economic spatial statistics survey respondents Table techniques tion types of neighbourhood unit postcode urban users wards West Midlands zones