Geodemographics, GIS and Neighbourhood TargetingJohn Wiley & Sons, 2005 M12 13 - 320 pages Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
|
From inside the book
Results 1-5 of 39
Page x
... Lifestyles analysis and new approaches 9.1 Using GIS to map lifestyle data 9.2 Looking for 'hot spots' 9.3 From revelation to explanation 9.4 Data-handling issues 9.5 Conclusion Summary Further Reading 10 Postscript: There are three Is ...
... Lifestyles analysis and new approaches 9.1 Using GIS to map lifestyle data 9.2 Looking for 'hot spots' 9.3 From revelation to explanation 9.4 Data-handling issues 9.5 Conclusion Summary Further Reading 10 Postscript: There are three Is ...
Page xiii
... lifestyle data to search for and quantify the elusive neighbourhood effects which are said to lie at the heart of geodemographics. Do birds of a feather flock together? Can we really know something about who you are if we know where you ...
... lifestyle data to search for and quantify the elusive neighbourhood effects which are said to lie at the heart of geodemographics. Do birds of a feather flock together? Can we really know something about who you are if we know where you ...
Page 18
... data were available to the analyst, it is rare for such a source dataset to be fully relevant, comprehensive and complete for the entire population to be analysed (see Chapter 9 for a discussion of these issues in the context of 'lifestyle ...
... data were available to the analyst, it is rare for such a source dataset to be fully relevant, comprehensive and complete for the entire population to be analysed (see Chapter 9 for a discussion of these issues in the context of 'lifestyle ...
Page 27
... Lifestyle Data in Your Business, World Advertising Research Center, Henley-on-Thames. ○ Weiss, M. (2000) The Clustered World, Little, Brown, New York. ○ Our website: www.geodemographics.info. ○ The Geodemographics Knowledge Base: www ...
... Lifestyle Data in Your Business, World Advertising Research Center, Henley-on-Thames. ○ Weiss, M. (2000) The Clustered World, Little, Brown, New York. ○ Our website: www.geodemographics.info. ○ The Geodemographics Knowledge Base: www ...
Page 60
You have reached your viewing limit for this book.
You have reached your viewing limit for this book.
Contents
1 | |
29 | |
3 The Evolution of Geodemographics and the Market Today | 53 |
4 Geodemographics and GIS | 77 |
5 Geodemographic Information Systems and Analysis | 109 |
6 How Geodemographic Classifications are Built | 147 |
7 Geodemographics Around the World | 185 |
8 But Does It Work? Geodemographics in the Dock | 207 |
9 New Data New Approaches from Geodemographics to Geolifestyles | 243 |
10 Postscript There are three Is in geodemographics | 273 |
References | 279 |
Index | 289 |
Other editions - View all
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber Limited preview - 2005 |
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber No preview available - 2005 |
Common terms and phrases
ACORN aggregation assigned attribute values average behaviour Booth bourhood CACI calculated car-owning catchment cell census data census output census variables centre Chapter Claritas classification builder clusters commercial consumer correlation countries database datasets defined demographic deprivation detail ecological fallacy electoral register EuroDirect example Experian Figure GDIS geodemo geodemographic classification Geographic Information Systems geographical information georeference graphic grid holiday identify important income index values inverse distance weighting lifestyle data live London Longley market research methods minimum spanning tree Mosaic multilevel modelling neigh neighbour neighbourhood classification neighbourhood group neighbourhood profile neighbourhood type Newfoundland and Labrador Openshaw output areas particular patterns population postal proportion ranked region Richard Harris Richard Webber sample sector segments social socio-economic spatial statistics survey respondents Table techniques tion types of neighbourhood unit postcode urban users wards West Midlands zones