Geodemographics, GIS and Neighbourhood TargetingJohn Wiley & Sons, 2005 M12 13 - 320 pages Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
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From inside the book
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Page xiii
... live? The answer to that question is of enduring interest to us and so, therefore, are recently developed methods of spatial analysis that can be applied to new sources of lifestyle data to search for and quantify the elusive ...
... live? The answer to that question is of enduring interest to us and so, therefore, are recently developed methods of spatial analysis that can be applied to new sources of lifestyle data to search for and quantify the elusive ...
Page 1
... live. ○ Explore why it is a useful framework for public- and private-sector decision making. ○ Offer initial explanations and worked examples of how geodemographics 'works'. ○ Introduce Tobler's 'first law of geography' and the ...
... live. ○ Explore why it is a useful framework for public- and private-sector decision making. ○ Offer initial explanations and worked examples of how geodemographics 'works'. ○ Introduce Tobler's 'first law of geography' and the ...
Page 2
... live' (Sleight, 1997, p. 16). It is the suggestion that where you are, says something about who you are; that knowing where someone lives provides useful information about how that person lives. To quote some product advertising, it is ...
... live' (Sleight, 1997, p. 16). It is the suggestion that where you are, says something about who you are; that knowing where someone lives provides useful information about how that person lives. To quote some product advertising, it is ...
Page 11
... live in than Liverpool), the age of the population (retired persons would tend to have lower incomes, does this mean they are necessarily deprived?), the number of dependents (children are expensive to raise!) and so forth. Furthermore ...
... live in than Liverpool), the age of the population (retired persons would tend to have lower incomes, does this mean they are necessarily deprived?), the number of dependents (children are expensive to raise!) and so forth. Furthermore ...
Page 12
... lives. The sorting first begins by linking the address of each client to a predetermined classification of the type ... live – by the type of area in which they reside (this distinction is important and one we return to). The area type ...
... lives. The sorting first begins by linking the address of each client to a predetermined classification of the type ... live – by the type of area in which they reside (this distinction is important and one we return to). The area type ...
Contents
1 | |
29 | |
3 The Evolution of Geodemographics and the Market Today | 53 |
4 Geodemographics and GIS | 77 |
5 Geodemographic Information Systems and Analysis | 109 |
6 How Geodemographic Classifications are Built | 147 |
7 Geodemographics Around the World | 185 |
8 But Does It Work? Geodemographics in the Dock | 207 |
9 New Data New Approaches from Geodemographics to Geolifestyles | 243 |
10 Postscript There are three Is in geodemographics | 273 |
References | 279 |
Index | 289 |
Other editions - View all
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber Limited preview - 2005 |
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber No preview available - 2005 |
Common terms and phrases
ACORN aggregation assigned attribute values average behaviour Booth bourhood CACI calculated car-owning catchment cell census data census output census variables centre Chapter Claritas classification builder clusters commercial consumer correlation countries database datasets defined demographic deprivation detail ecological fallacy electoral register EuroDirect example Experian Figure GDIS geodemo geodemographic classification Geographic Information Systems geographical information georeference graphic grid holiday identify important income index values inverse distance weighting lifestyle data live London Longley market research methods minimum spanning tree Mosaic multilevel modelling neigh neighbour neighbourhood classification neighbourhood group neighbourhood profile neighbourhood type Newfoundland and Labrador Openshaw output areas particular patterns population postal proportion ranked region Richard Harris Richard Webber sample sector segments social socio-economic spatial statistics survey respondents Table techniques tion types of neighbourhood unit postcode urban users wards West Midlands zones