Geodemographics, GIS and Neighbourhood TargetingJohn Wiley & Sons, 2005 M12 13 - 320 pages Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
|
From inside the book
Results 1-5 of 68
Page ix
... Group plc Validating geodemographics – the Luton case study 8.3 Conclusion Summary Further Reading 150 152 159 160 166 168 171 173 181 182 183 7 185 185 186 187 189 193 195 196 196 204 205 206 8 207 207 208 209 225 228 230 231 233 236 ...
... Group plc Validating geodemographics – the Luton case study 8.3 Conclusion Summary Further Reading 150 152 159 160 166 168 171 173 181 182 183 7 185 185 186 187 189 193 195 196 196 204 205 206 8 207 207 208 209 225 228 230 231 233 236 ...
Page xiv
... group at the University of Bristol (Ron Johnston, Paul Plummer, Les Hepple, Tony Hoare, Kelvyn Jones) and the members of various house groups at Christ Churches Downend and Clifton. To all and any omissions: 2 Corinthians 9:15. All ...
... group at the University of Bristol (Ron Johnston, Paul Plummer, Les Hepple, Tony Hoare, Kelvyn Jones) and the members of various house groups at Christ Churches Downend and Clifton. To all and any omissions: 2 Corinthians 9:15. All ...
Page 1
... Group, and is about using geodemographics in the public sector. Geodemographics, GIS and Neighbourhood Targeting Richard Harris, Peter Sleight and Richard Webber © 2005 John Wiley & Sons, Ltd ISBNs: 0-470-86413-3 (HB); 0-470-86414-1 (PB) ...
... Group, and is about using geodemographics in the public sector. Geodemographics, GIS and Neighbourhood Targeting Richard Harris, Peter Sleight and Richard Webber © 2005 John Wiley & Sons, Ltd ISBNs: 0-470-86413-3 (HB); 0-470-86414-1 (PB) ...
Page 5
... groups. Therefore, Mediterranean Avenue is either in the brown group or it isn't (it is); Boardwalk is either in the green group or it isn't (it is not, it is in the dark blue group). No street is only part in a group – each is either ...
... groups. Therefore, Mediterranean Avenue is either in the brown group or it isn't (it is); Boardwalk is either in the green group or it isn't (it is not, it is in the dark blue group). No street is only part in a group – each is either ...
Page 7
... group then it must belong to another. If necessary, locations can be placed in a ninth, residual category of 'Other' (see Table 1.1). Table 1.1 Segmentation of sample data by street and by neighbourhood Group Code Description Streets ...
... group then it must belong to another. If necessary, locations can be placed in a ninth, residual category of 'Other' (see Table 1.1). Table 1.1 Segmentation of sample data by street and by neighbourhood Group Code Description Streets ...
Contents
1 | |
29 | |
3 The Evolution of Geodemographics and the Market Today | 53 |
4 Geodemographics and GIS | 77 |
5 Geodemographic Information Systems and Analysis | 109 |
6 How Geodemographic Classifications are Built | 147 |
7 Geodemographics Around the World | 185 |
8 But Does It Work? Geodemographics in the Dock | 207 |
9 New Data New Approaches from Geodemographics to Geolifestyles | 243 |
10 Postscript There are three Is in geodemographics | 273 |
References | 279 |
Index | 289 |
Other editions - View all
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber Limited preview - 2005 |
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber No preview available - 2005 |
Common terms and phrases
ACORN aggregation assigned attribute values average behaviour Booth bourhood CACI calculated car-owning catchment cell census data census output census variables centre Chapter Claritas classification builder clusters commercial consumer correlation countries database datasets defined demographic deprivation detail ecological fallacy electoral register EuroDirect example Experian Figure GDIS geodemo geodemographic classification Geographic Information Systems geographical information georeference graphic grid holiday identify important income index values inverse distance weighting lifestyle data live London Longley market research methods minimum spanning tree Mosaic multilevel modelling neigh neighbour neighbourhood classification neighbourhood group neighbourhood profile neighbourhood type Newfoundland and Labrador Openshaw output areas particular patterns population postal proportion ranked region Richard Harris Richard Webber sample sector segments social socio-economic spatial statistics survey respondents Table techniques tion types of neighbourhood unit postcode urban users wards West Midlands zones