Geodemographics, GIS and Neighbourhood TargetingJohn Wiley & Sons, 2005 M12 13 - 320 pages Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
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From inside the book
Results 1-5 of 27
Page 11
... profile or score of a neighbourhood's position in relation to others in the country (Lee, Murie and Gordon, 1995; ODPM, 2004). In the same way, commercial geodemographic classifications do not classify neighbourhoods based on a single ...
... profile or score of a neighbourhood's position in relation to others in the country (Lee, Murie and Gordon, 1995; ODPM, 2004). In the same way, commercial geodemographic classifications do not classify neighbourhoods based on a single ...
Page 15
... profile of one's customers by a simple analysis of postcodes is one which continues to impress this practitioner. [. . .] Mapping and geodemographics continue to offer powerful benefits (Whitehead, 1999, pp. 109–10). If we consider ...
... profile of one's customers by a simple analysis of postcodes is one which continues to impress this practitioner. [. . .] Mapping and geodemographics continue to offer powerful benefits (Whitehead, 1999, pp. 109–10). If we consider ...
Page 17
... neighbourhood are taken to share, in broad terms at least, some common socio-economic and/or behavioural characteristics. This stance permits the consumer profile of a non-sampled person living in a certain neighbourhood to be inferred ...
... neighbourhood are taken to share, in broad terms at least, some common socio-economic and/or behavioural characteristics. This stance permits the consumer profile of a non-sampled person living in a certain neighbourhood to be inferred ...
Page 21
... profile of each of the restaurant catchments where the profile expressed the actual number of people of each neighbourhood type that were to be found within each catchment. This gave the modelled net cash profit that could be expected ...
... profile of each of the restaurant catchments where the profile expressed the actual number of people of each neighbourhood type that were to be found within each catchment. This gave the modelled net cash profit that could be expected ...
Page 22
... profile sample surveys. The most celebrated early example was the contrast between the profiles of Daily Telegraph and Guardian readers exposed by the Target Group Index survey (a consumer research survey – see Chapter 3). ○ Coding and ...
... profile sample surveys. The most celebrated early example was the contrast between the profiles of Daily Telegraph and Guardian readers exposed by the Target Group Index survey (a consumer research survey – see Chapter 3). ○ Coding and ...
Contents
1 | |
29 | |
3 The Evolution of Geodemographics and the Market Today | 53 |
4 Geodemographics and GIS | 77 |
5 Geodemographic Information Systems and Analysis | 109 |
6 How Geodemographic Classifications are Built | 147 |
7 Geodemographics Around the World | 185 |
8 But Does It Work? Geodemographics in the Dock | 207 |
9 New Data New Approaches from Geodemographics to Geolifestyles | 243 |
10 Postscript There are three Is in geodemographics | 273 |
References | 279 |
Index | 289 |
Other editions - View all
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber Limited preview - 2005 |
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber No preview available - 2005 |
Common terms and phrases
ACORN aggregation assigned attribute values average behaviour Booth bourhood CACI calculated car-owning catchment cell census data census output census variables centre Chapter Claritas classification builder clusters commercial consumer correlation countries database datasets defined demographic deprivation detail ecological fallacy electoral register EuroDirect example Experian Figure GDIS geodemo geodemographic classification Geographic Information Systems geographical information georeference graphic grid holiday identify important income index values inverse distance weighting lifestyle data live London Longley market research methods minimum spanning tree Mosaic multilevel modelling neigh neighbour neighbourhood classification neighbourhood group neighbourhood profile neighbourhood type Newfoundland and Labrador Openshaw output areas particular patterns population postal proportion ranked region Richard Harris Richard Webber sample sector segments social socio-economic spatial statistics survey respondents Table techniques tion types of neighbourhood unit postcode urban users wards West Midlands zones