Geodemographics, GIS and Neighbourhood TargetingJohn Wiley & Sons, 2005 M12 13 - 320 pages Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
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From inside the book
Results 1-5 of 58
Page 4
... type of analysis which is both understandable and operational within an applied, decision-making environment. Figure 1.2 offers a marketing perspective on geodemographic applications. We shall also consider the role of neighbourhood ...
... type of analysis which is both understandable and operational within an applied, decision-making environment. Figure 1.2 offers a marketing perspective on geodemographic applications. We shall also consider the role of neighbourhood ...
Page 8
... neighbourhood type (albeit 'other'). A classification tree is shown in Figure 1.4. Now we have our neighbourhood classification, what can we do with it? To answer the question, imagine you are the owner of Caffeine-IIGoad, a small ...
... neighbourhood type (albeit 'other'). A classification tree is shown in Figure 1.4. Now we have our neighbourhood classification, what can we do with it? To answer the question, imagine you are the owner of Caffeine-IIGoad, a small ...
Page 12
... type of area in which they reside (this distinction is important and one we return to). The area type is defined by the classification used to sort the consumers into groups. Such a classification would normally be purchased from a ...
... type of area in which they reside (this distinction is important and one we return to). The area type is defined by the classification used to sort the consumers into groups. Such a classification would normally be purchased from a ...
Page 16
... type of autocorrelation is present in a dataset if it can be shown that particular attributes of the population (such as low-income pensioners, lone-parent households, eat-out regularly couples or sportscar-owning adults) display a non ...
... type of autocorrelation is present in a dataset if it can be shown that particular attributes of the population (such as low-income pensioners, lone-parent households, eat-out regularly couples or sportscar-owning adults) display a non ...
Page 17
... class' of neighbourhood. In other words, near and far things are related – by neighbourhood type. The use of the word 'neighbourhood' is problematic here because, as we explore in later chapters, it can have formal and informal ...
... class' of neighbourhood. In other words, near and far things are related – by neighbourhood type. The use of the word 'neighbourhood' is problematic here because, as we explore in later chapters, it can have formal and informal ...
Contents
1 | |
29 | |
3 The Evolution of Geodemographics and the Market Today | 53 |
4 Geodemographics and GIS | 77 |
5 Geodemographic Information Systems and Analysis | 109 |
6 How Geodemographic Classifications are Built | 147 |
7 Geodemographics Around the World | 185 |
8 But Does It Work? Geodemographics in the Dock | 207 |
9 New Data New Approaches from Geodemographics to Geolifestyles | 243 |
10 Postscript There are three Is in geodemographics | 273 |
References | 279 |
Index | 289 |
Other editions - View all
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber Limited preview - 2005 |
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber No preview available - 2005 |
Common terms and phrases
ACORN aggregation assigned attribute values average behaviour Booth bourhood CACI calculated car-owning catchment cell census data census output census variables centre Chapter Claritas classification builder clusters commercial consumer correlation countries database datasets defined demographic deprivation detail ecological fallacy electoral register EuroDirect example Experian Figure GDIS geodemo geodemographic classification Geographic Information Systems geographical information georeference graphic grid holiday identify important income index values inverse distance weighting lifestyle data live London Longley market research methods minimum spanning tree Mosaic multilevel modelling neigh neighbour neighbourhood classification neighbourhood group neighbourhood profile neighbourhood type Newfoundland and Labrador Openshaw output areas particular patterns population postal proportion ranked region Richard Harris Richard Webber sample sector segments social socio-economic spatial statistics survey respondents Table techniques tion types of neighbourhood unit postcode urban users wards West Midlands zones