Geodemographics, GIS and Neighbourhood TargetingJohn Wiley & Sons, 2005 M12 13 - 320 pages Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
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From inside the book
Results 1-5 of 54
Page 3
... social science. Along the way we include some formulae and mathematical notation as often these provide the most succinct and accurate way of describing a particular calculation or procedure. However, we know such notation will not suit ...
... social science. Along the way we include some formulae and mathematical notation as often these provide the most succinct and accurate way of describing a particular calculation or procedure. However, we know such notation will not suit ...
Page 11
... social inequalities (Hall and Pfeiffer, 2000), it is not the only measure of a person's standard of living or their level of integration within (or exclusion from) society. Deprivation indicators usually take a more rounded view, taking ...
... social inequalities (Hall and Pfeiffer, 2000), it is not the only measure of a person's standard of living or their level of integration within (or exclusion from) society. Deprivation indicators usually take a more rounded view, taking ...
Page 12
... social average for the area in which they live – by the type of area in which they reside (this distinction is important and one we return to). The area type is defined by the classification used to sort the consumers into groups. Such ...
... social average for the area in which they live – by the type of area in which they reside (this distinction is important and one we return to). The area type is defined by the classification used to sort the consumers into groups. Such ...
Page 13
... social groups. HEFCE (1998, Annex A, paragraph 17; and 1999, paragraphs 24 and 22) make clear that: Our preferred method of measuring the socio-economic background of students is through the use of the postcode to identify the ...
... social groups. HEFCE (1998, Annex A, paragraph 17; and 1999, paragraphs 24 and 22) make clear that: Our preferred method of measuring the socio-economic background of students is through the use of the postcode to identify the ...
Page 15
... social scientific research is undertaken in order to investigate existing hypotheses (the deductive approach), one of the key purposes of a geodemographic classification is to generate new ideas and insights that can then become subject ...
... social scientific research is undertaken in order to investigate existing hypotheses (the deductive approach), one of the key purposes of a geodemographic classification is to generate new ideas and insights that can then become subject ...
Contents
1 | |
29 | |
3 The Evolution of Geodemographics and the Market Today | 53 |
4 Geodemographics and GIS | 77 |
5 Geodemographic Information Systems and Analysis | 109 |
6 How Geodemographic Classifications are Built | 147 |
7 Geodemographics Around the World | 185 |
8 But Does It Work? Geodemographics in the Dock | 207 |
9 New Data New Approaches from Geodemographics to Geolifestyles | 243 |
10 Postscript There are three Is in geodemographics | 273 |
References | 279 |
Index | 289 |
Other editions - View all
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber Limited preview - 2005 |
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber No preview available - 2005 |
Common terms and phrases
ACORN aggregation assigned attribute values average behaviour Booth bourhood CACI calculated car-owning catchment cell census data census output census variables centre Chapter Claritas classification builder clusters commercial consumer correlation countries database datasets defined demographic deprivation detail ecological fallacy electoral register EuroDirect example Experian Figure GDIS geodemo geodemographic classification Geographic Information Systems geographical information georeference graphic grid holiday identify important income index values inverse distance weighting lifestyle data live London Longley market research methods minimum spanning tree Mosaic multilevel modelling neigh neighbour neighbourhood classification neighbourhood group neighbourhood profile neighbourhood type Newfoundland and Labrador Openshaw output areas particular patterns population postal proportion ranked region Richard Harris Richard Webber sample sector segments social socio-economic spatial statistics survey respondents Table techniques tion types of neighbourhood unit postcode urban users wards West Midlands zones