Geodemographics, GIS and Neighbourhood TargetingJohn Wiley & Sons, 2005 M12 13 - 320 pages Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
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From inside the book
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Page xiii
... urban sociologists working in . . . well, the name is a giveaway! How much of the consumer behaviours, preferences and socioeconomic characteristics of individuals are revealed by where they live? The answer to that question is of ...
... urban sociologists working in . . . well, the name is a giveaway! How much of the consumer behaviours, preferences and socioeconomic characteristics of individuals are revealed by where they live? The answer to that question is of ...
Page 4
... urban geography, urban sociology and in urban planning. Batey and Brown (1995, p. 78) record that, [t]he pragmatic approach of the marketing analyst has much in common with that of the urban planner. In both cases an area classification ...
... urban geography, urban sociology and in urban planning. Batey and Brown (1995, p. 78) record that, [t]he pragmatic approach of the marketing analyst has much in common with that of the urban planner. In both cases an area classification ...
Page 13
... Urban Venturers Country Life Senior Citizens Producers Hard-Pressed Families The 'Have Nots' Figure 1.5 The post-1991 Census, SuperProfiles classification hierarchy. Source: based on Batey and Brown (1995, p. 94) An interesting and ...
... Urban Venturers Country Life Senior Citizens Producers Hard-Pressed Families The 'Have Nots' Figure 1.5 The post-1991 Census, SuperProfiles classification hierarchy. Source: based on Batey and Brown (1995, p. 94) An interesting and ...
Page 15
... urban sprawl (Besussi and Chin, 2003). However, the relationship between places and people is neither one way nor solely the consequence of external factors. When people speak of 'their neighbourhood' or 'their community' they do so in ...
... urban sprawl (Besussi and Chin, 2003). However, the relationship between places and people is neither one way nor solely the consequence of external factors. When people speak of 'their neighbourhood' or 'their community' they do so in ...
Contents
1 | |
29 | |
3 The Evolution of Geodemographics and the Market Today | 53 |
4 Geodemographics and GIS | 77 |
5 Geodemographic Information Systems and Analysis | 109 |
6 How Geodemographic Classifications are Built | 147 |
7 Geodemographics Around the World | 185 |
8 But Does It Work? Geodemographics in the Dock | 207 |
9 New Data New Approaches from Geodemographics to Geolifestyles | 243 |
10 Postscript There are three Is in geodemographics | 273 |
References | 279 |
Index | 289 |
Other editions - View all
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber Limited preview - 2005 |
Geodemographics, GIS and Neighbourhood Targeting Richard Harris,Peter Sleight,Richard Webber No preview available - 2005 |
Common terms and phrases
ACORN aggregation assigned attribute values average behaviour Booth bourhood CACI calculated car-owning catchment cell census data census output census variables centre Chapter Claritas classification builder clusters commercial consumer correlation countries database datasets defined demographic deprivation detail ecological fallacy electoral register EuroDirect example Experian Figure GDIS geodemo geodemographic classification Geographic Information Systems geographical information georeference graphic grid holiday identify important income index values inverse distance weighting lifestyle data live London Longley market research methods minimum spanning tree Mosaic multilevel modelling neigh neighbour neighbourhood classification neighbourhood group neighbourhood profile neighbourhood type Newfoundland and Labrador Openshaw output areas particular patterns population postal proportion ranked region Richard Harris Richard Webber sample sector segments social socio-economic spatial statistics survey respondents Table techniques tion types of neighbourhood unit postcode urban users wards West Midlands zones