Speech CompositionAppleton-Century-Crofts, 1953 - 385 pages |
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Page 93
... effective order of arrangement , climax or anticlimax ? That is , should the weaker topic , or the one with the ... effective . " Save your strongest point until last " has been the gist of their advice . But recently de- veloped ...
... effective order of arrangement , climax or anticlimax ? That is , should the weaker topic , or the one with the ... effective . " Save your strongest point until last " has been the gist of their advice . But recently de- veloped ...
Page 94
... effective.26 Harry Emerson Fosdick habitually used the method of anti- climax . " I have blundered into it , " he said , " by wanting to get my business done with the congregation as effectively as possible . " MacVaugh's analysis of ...
... effective.26 Harry Emerson Fosdick habitually used the method of anti- climax . " I have blundered into it , " he said , " by wanting to get my business done with the congregation as effectively as possible . " MacVaugh's analysis of ...
Page 181
... Effective arguments must motivate impelling wants . When it is necessary to give a small boy bitter medicine , his father's assurance that it will be " good for him " is seldom as effective as the promise of a new toy or the suggestion ...
... Effective arguments must motivate impelling wants . When it is necessary to give a small boy bitter medicine , his father's assurance that it will be " good for him " is seldom as effective as the promise of a new toy or the suggestion ...
Contents
CHAPTER PAGE | 3 |
THE SPEAKERS PERSONAL PROBLEMS | 9 |
THE SPEECH PURPOSE | 52 |
Copyright | |
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accept action Æsop American appeal argument arouse arrangement attention audi audience Beecher believe Chapter conclusion course Daniel O'Connell Daniel Webster desire discussion effective elements emotional ence eulogy facts feel Franklin D George William Curtis give Harry Emerson Fosdick hear hearers Henry Ward Beecher human wants humor idea illustration impelling important influence interest Journal of Speech jury Kallikak family kind lecture listeners logical main heads means ment mental method mind motives nature never occasion orator persuasion picture Platform Project political campaign speech present principle problem proposition Psychology question Quintilian radio reason response Rhetoric Rufus Choate Seminar Project sentence sermon social speaking specific speech situation speeches of courtesy stereotypes student suggestion things thought tion topic vivid vocabulary vote Wendell Phillips whole William Jennings Bryan Woodrow Wilson words write York young speaker