Speech CompositionAppleton-Century-Crofts, 1953 - 385 pages |
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Page 135
... influences that merely " giving facts " or " proving the case " is insufficient . To be sure , facts and proof are neces ... influence by argument . " But these are descriptive words , giving us no insight into the methods of persuasion ...
... influences that merely " giving facts " or " proving the case " is insufficient . To be sure , facts and proof are neces ... influence by argument . " But these are descriptive words , giving us no insight into the methods of persuasion ...
Page 163
... influence human nature gain much from supposing that men will respond to only the highest motives . A lawyer who makes it clear that he expects only justice from a jury will come nearer getting it than one who takes a critical attitude ...
... influence human nature gain much from supposing that men will respond to only the highest motives . A lawyer who makes it clear that he expects only justice from a jury will come nearer getting it than one who takes a critical attitude ...
Page 379
... influence of seating on , 153 ; influence of rit- ual on , 153 ; and circular response , 154 ; and suggestion , 156 ; and the radio speech , 294 Auditorium , influence on audience , 152 Auditor's viewpoint , 143 et seq . Authority , use ...
... influence of seating on , 153 ; influence of rit- ual on , 153 ; and circular response , 154 ; and suggestion , 156 ; and the radio speech , 294 Auditorium , influence on audience , 152 Auditor's viewpoint , 143 et seq . Authority , use ...
Contents
CHAPTER PAGE | 3 |
THE SPEAKERS PERSONAL PROBLEMS | 9 |
THE SPEECH PURPOSE | 52 |
Copyright | |
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accept action Æsop American appeal argument arouse arrangement attention audi audience Beecher believe Chapter conclusion course Daniel O'Connell Daniel Webster desire discussion effective elements emotional ence eulogy facts feel Franklin D George William Curtis give Harry Emerson Fosdick hear hearers Henry Ward Beecher human wants humor idea illustration impelling important influence interest Journal of Speech jury Kallikak family kind lecture listeners logical main heads means ment mental method mind motives nature never occasion orator persuasion picture Platform Project political campaign speech present principle problem proposition Psychology question Quintilian radio reason response Rhetoric Rufus Choate Seminar Project sentence sermon social speaking specific speech situation speeches of courtesy stereotypes student suggestion things thought tion topic vivid vocabulary vote Wendell Phillips whole William Jennings Bryan Woodrow Wilson words write York young speaker