Key Marketing Metrics Financial Times Prentice Hall, 2008 - 368 pages Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former C. |
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know Paul W. Farris No preview available - 2009 |