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Now, of Our Latest, Greatest Business Books, Untold Value, at 60 Cents Each

How to Sell Goods

-How to ginger up a sales force
-How to drum business in dull
seasons-How to route, handle
and check salesmen-How to
train, develop and coach a sales
force-How to win the dealer'a
cooperation and support-How
to meet objections and how to
be a good closer How to
handle wholesalers and retail-
ers to the best advantage-How
salesman-How

to judge a gobig stick" plan
to work the
of selling goods to retailers-
How to analyze your proposition
and pick out its selling points
-How to make the consumer
influence dealers to buy your
goods-How to get out of
ranks of the clerks and be-
come a real salesman.

And hundreds of other vital Dointers and plans for clerks, salesmen, retailers, wholesalers, manufacturers, mail order houses, etc.

How to Buy at Rock Bottom

How to know to a nicety what stock is on hand-How to keep track of promises, agreements, deliveries, etc.-How to play one salesman against another and take advantage of every opportunity to get a lower price -How to thoroughly master the ins and outs of the buyer's position so that you can meet the crac's salesmen in every line on equal terms-How to devise a simple system which will bring to your notice automatically, all data, prices, etc.. about a a given article-How to formulate a complete purchasing and record system for a mail order house, a factory, or a retail, or wholesale store.

And other priceless pointers on purchasing that business men should know about.

How to Collect Money

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How to judge credits-How to collect by mail-How to handle 'touchy customers-How to be a good collector and how to hire one-How to organize a credit and collections depart ment-How to weed out dishonest buyers from the safe risks -How to get quick, accurate, inside information about a customer's ability to pay-How to write smooth, diplomatic letters that bring in the money without offense-How to devise simple and effective system of insuring prompt and periodical collections of all your accounts. And valuable information ob tainable in no other way, for credit men, collectors, accountants and every business man interested in this vital department. How to Advertise a Business -How to plan and lay out an advertising campaign-How to judge and select the right mediums to reach any given class -How to write, refine, illus. trate, display, place, and check advertisements-How to develop a crisp, hardhitting, goodsselling style of expression-How to prepare bold, original head lines-How to conduct a magazine campaign-How to drive home" " its effect on dealers, wholesalers and consumers simultaneously-How to make a small appropriation count-How to advertise for inquiries and turn them into sales.

And an infinite variety of other practical points on every phase of advertising.

How to Meet and Handle Men How to develop strong individual personality-How to ap proach and impress men-How to attract, interest, persuade, conciliate and convince menHow to break down the walls of reserve and prejudice in an interview and turn enmity into cordiality and respect-How to pick men-How to weigh, judge, analyze ability in a prospective employe-How to train and coach new employes-How to inspire men with desperate determination and untiring loy. alty to work, to think, to act, even to fight in your behalfHow to keep in personal work. ing touch with an entire working force, making each man feel your special interest in him. And section after section meetIng and managing, directing and controlling, inspiring and enthusing all sorts and dispositions of human nature.

Yours, the Mighty Total Experience of Generations in Thou-
sands of Businesses in Ten Powerful Volumes, almost FREE
1497 Vital Business Secrets

Here are the plans, the rules, the an-
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One little sentence in one of these books may
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A short time ago many thousands paid us $27 for a set of books similar to
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SYSTEM, Wabash and Madison Sts., Chicago

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How to Manage a Business -How to keep track of stockHow to figure and charge estimates-How to check deliveries and mistakes-How to get the most out of those under and around you-How to size up the money-making possibilities of new ventures-How to detect and eliminate needless items of expense and waste-How to get up blanks, forms, records and simple systems for all kinds of perpetual inventory system that will tell you every day the value of all material on hand-How to turna losing business into a profitable one-how to make a profitable business more profitable. And countless other things that every man in an executive position needs in his daily work. How to Get Money by Mail -How to write ads-How to begin a letter-How to turn inquiries into orders-How to formulate a convincing argument-How to get your reader to ACT at once -How to cover territory salesmen can't reach-How to keep tab on results of all mail work -How to key ads, circulars and all mail sales-How to prepare an enclosure for a business-getting letter-How to supplement the efforts of salesmen withlive. business-getting letters-How to answer, file and follow up inquiries from advertisements and those which come in the regular course of business,

And page after page of practical working detail-not only for mail order firms but particularly helpful to those not making a specialty of mail order business. How to Stop Cost Leaks -How to detect waste-How to make an inventory-How to figure overhead"

expenses

How to systematize an entire factory or store-How to cut out red tape in a simple cost system -How to keep close watch on material and supplies-How to apportion the right number of employes to a specific jobHow to decide between piecework, day, wages and bonus systems-How to keep tab on productive value of each machine and employ e-How to figure depreciation, burden, indirect expense, upkeep, profit. loss and cost.

And chapter after chapter of priceless plans for practically every kind of business in which an accurate cost system is essential to money-making success. How to Get and Hold a Position -How to apply for a position and get it-How to answer a want ad., in person or by letter-How to compose a strong, original letter of application-How to secure the highest market price in selling your services-How to prepare and apply for advancement-How to quickly gain and hold your employer's confidence-How to master the entire routine, the science, the duties, the problems of an exdepartment head, a manager-How to study the work of the man above you. without offending or antagonizing him,

Not good advice merely, but practical, down-to-the-earth instruction in the branches of business that will enable the ambitious employe to actually earn more-have more-be more.

Office and Accounting Methods -How to keep office accounta -How to devise and install a complete record and accounting system-How to take loose leaf trial balances-How to devise a system that will give you your monthly statement on time-How to install a simple system that will give you a daily report of your business condition-How to use the loose leaf in handling collections -How to manage and systematize an office-How to speed up an office force to top-notch efficiency -How to keep exact office costs-How to handle a stock-keeping and shipping department, with complete inventory, receiving and shipping blanks and forms for each.

How, in fact, to enjoy, peace of mind, comfort and satisfaction. in the certainty that there are no faulty methods throughout your entire office organization

"LOOK IT UP IN NELSON'S”

The World's Great Rulers, Statesmen, Diplomats, Scientists, Specialists,
and Scholars, when seeking the most Accurate and the Latest Information

Look It Up In Nelson's-The World's Greatest Question Answerer

NELSON'S is used as the standard authority by the Government Departments of Europe, Asia, Africa. Australia, North and South America, and in all schools maintaining an academic department in China, Japan, Australia, parts of South Africa and Europe, the Republics of South and Central America, Mexico. Cuba, etc. Nelson's is also the standard Reference Work in Libraries, Universities, Colleges and Schools throughout the United States and Canada.

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ELSON'S

Perpetual Loose-Leaf
ENCYCLOPAEDIA

&Research Bureau for Special Information

That little Bar and Nut has solved the problem.

Bound in 12 Handsome Volumes

The Court of Last

NELSON'S Research Bureau for Scientific Reports, Specific Information and Special Correspondence IS THE COURT OF LAST RESORT. These departments employ specialists whose business it is to furnish any and all desired information FREE to Nelson's subscribers. LOOK IT UP IN NELSON'S OR CONSULT NELSON'S RESEARCH BUREAU-the Court of Last Resort.

The Great Reference System that
keeps up with you and you
up with the times.

WHY NELSON'S IS THE WORLD'S GREAT AUTHORITY

Because by means of NELSON'S Perfected and Patented Loose-Leaf Binding Device NELSON'S Loos Leaf Encyclopædia is kept always fresh and new. The Publishers furnish to all subscribers 250 or more revised or new pages each six months. You loosen the binder by simply turning that small nut, take out the obsolete pages, substi tuting and replacing the old ones with the new pages which contain the world's happenings and activities of the past six months. Nelson's Loose-Leaf Encyclopædia is five to ten years later than any other Reference Work.

Nelson's Great Editorial Staff

Nelson's maintains three permanent Editorial Staffs. The Editor-in-Chief is John H. Finley, Ph. D., LL. D., President of the University of the State of New York, and State Commissioner of Education. The Canadian Editor is William Peterson, LL. D., C.M.G, Principal of McGill University, Montreal, The European Editor is Sir Edward Parrott, M.A.. LL. D., F.E.I.S, of Edinburgh, Scotland. Sisted by over twelve hundred of the greatest scholars, specThese are asits, and writers in all parts of the world.

Nelson's Down to October, 1913

Nelson's contains the latest word on Food Adulteration; the Parcel
Post (1913 Regulations); the impeachment of Governor Sulzer: Yuan
Shih-Kai, the New President of China; Fuels, Gas Manufacture; Gas
Engines: Gas Turbines; Labor Legislation; Mining: Irrigation,
and Agriculture of the United States; the complete results of the
Federal 1910 Census and Canadian 1911 Census (these statistics
are not complete in any other Reference Work); the new 1913
Tariff Law and Income Tax; and numerous subjects not to
be found in any other Reference Work.

THE AUTHORITY THROUGHOUT THE WORLD. Our salesmen are selling Nelson's in all parts of
the United States and Canada, China, Philippine Islands, South and Central America; Australia, etc., etc. Nelson's
Perpetual Loose-Leaf Encyclopædia and Research Bureau is now recognized as the greatest standard International
Reference System throughout the civilized world.

EXCHANGE

We are constantly receiving inquiries asking us to make an al-
lowance for old encyclopaedias to apply as part payment on
NELSON'S. We have therefore prepared a price list, stating
the amount allowed, which will be mailed upon request.
"LOOK IT UP IN NELSON'S"

THOMAS NELSON & SONS

Publisher ince 1798-Bibles, Hymnals, and Prayer Books
De 17C, 381-385 Fourth Avenue, New York City

Dept.

17-C

Thomas Nelson & Sons

381-385 Fourth Ave. New York City

Please send me portfolio containing sample pages; the complete Tariff Law of 1913, giving old and new Rates, and the new Income Tax; also full information how, by easy monthly payments, I can own NELSON'S PERPET. UAL LOOSE-LEAF ENCYCLO PÆDIA. This incurs no obligation on my part.

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Contents for March, 1914

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Western Coast flats are using a supplementary sun-heating

plant with great success

74

Flushing Streets with Mountain Streams.

They sweep the streets with a stream turned through a hose

80

Ohio Matzos for Old World

A Cincinnati factory turns out vast quantities of Jewish Passover bread each winter. It is shipped all over the world

81

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Appalachian coal mines are using waterpower instead of burning their coal.

Insurance Across the Counter

Massachusetts has gone into the business of selling insurance to all who apply. The rates are lower than those of any company

Farming for Furs

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Are you interested in fur farming?

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The laws of salvage are beneficent ones—for the salvor; and when a big steamer is in distress or wrecked, he who aids or saves her often reaps a huge reward.

Thirteen Knots Through a Typhoon

95

Louis E. Browne

Our joy riding fleet passed through one of the most severe storms of history on the Atlantic. They were ready for battle even in the midst of it

New Art to Cheapen Printing Cost

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Intaglio printing will enable the magazines to use the finest pictures on cheap paper

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102

T. C. O'Donnell

107

Charles W. Person

109

116

A new form of divining rod is being used by scientists to find water

120

There is a man in New York who makes a business of opening every bomb that is found. He has had experiences

Irrigation for Every Farm

Supplementary irrigation will raise crop values

Divining Rod Mystery

Made by Our Readers

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Eight prizes, aggregating forty-five dollars, for interesting short articles were given this month, in addition to the regular space rates

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Technical World Magazine should be on the news-stands on the 17th of the month preceding the date of issue. Patrons unable to get the magazine on the 17th will confer a favor by notifying the Circulation Manager. News-stand patrons should instruct their News. dealer to reserve their copy of Technical World, otherwise they are likely to find the magazine "sold out."

TERMS: $1.50 a year; 75 cents for six months; 15 cents a copy. Foreign postage, $1.00 additional; Canadian postage, 50 cents additional. Notice of change of address should be given thirty days in advance to avoid missing a number.

TECHNICAL WORLD MAGAZINE
R. T. MILLER, Jr.. Publisher

Home Office: 58th St. and Drexel Avenue, Chicago

Eastern Office: 1702 Flatiron Building, New York Copyright, 1914, by Technical World Magazine

Entered at the Postoffice, Chicago, Ill., as second-class mail matter

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PATENTS

TRADEMARKS AND COPYRIGHTS SECURED OR FEE RETURNED

Send model or sketch and description of your invention for free search of the U. S. Patent Office records.

Our Four Books mailed Free to any address. Send for these books; the finest publications ever issued for free distribution. HOW TO OBTAIN A PATENT

Our Illustrated eighty page Guide Book is an invaluable book of reference for inventors and contains 100 mechanical movements illustrated and described.

Tells How to Invent for Profit and gives history of successful inventions.

Contains a valuable list of Inventions Wanted and suggestions concerning profitable fields of invention. Also information regarding prizes offered for inventions, among which is a PRIZE OF $100,000

offered for one invention and $10,000 for others. PATENTS THAT PAY

Contains fac-similes of unsolicited letters from our clients who have built up profitable enterprises founded upon patents procured by us. Also indorsements from prominent inventors, manufacturers, Senators, Congressmen, Governors, etc. WE ADVERTISE OUR CLIENTS' INVENTIONS FREE in a list of Sunday Newspapers with two million circulation and in the World's Progress. Sample Copy Free.

Victor J. Evans & Co.

Main Offices, 724-726 Ninth St., N. W.

WASHINGTON, D. C.

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