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A GOOD SUGGESTION. The following letter has been received from one of our managers, who is a recog. nized authority on the advertising question:

"Straws show which way the wind blows" is an old maxim which is again verified in your illustrious monthly. [Ahem!-Ed.] I send each issue of the News and RECORD to the principal news. papers in this territory, and notice that quite a few items from our papers are published from time to time, and this thought occurs to me: Might it not be wise for each manager and general agent to mail copies of our papers to the various newspapers in their respective territories, and is it not probable that the Equitable would receive considerable notice from this which would be of advantage to us all?"

This strikes us as being a very good sug. gestion, not only on account of the notice that the Society might receive, but also on account of the many good hints the editors would receive on how to make a good paper. Anyhow, how does the suggestion strike you? You can send one of the papers for a cent.


No, sir! I don't believe in life assurance. Neither does my wife. I can take better care of my money than any life assurance company. No! I ain't agoin' to die. My grandfather died of old age at 92, and my father would have lived to a hundred if he hadn't been gored by a bull. I don't care what Wanamaker and other men who have made lots of money do. If they are foolish enough to assure their lives, that's no reason why I shouldn't be sensible. I tell you, I'm agoin' to make a pile o' money in the next ten years, and then if I peg out the old woman and the gals can eat arty chokes and terrypins and mushrooms, if they wanter.

No, I ain't laid up much, but I'm on the crest o' this here wave o' prosperity, and I'm goin' to be one o' your twentieth century millionaires, and don't you forgit it. An' don't you come round here with any o' your life assurance policies. I ain't got no use for 'em.

[Dr. Lambert says that this man would be too thin, anyway.-Ed.)

There was a wise man in our town

Who thought he bore a life of charm, But once he rose up in his sleep,

Fell down the steps and broke his arm. The wise man pondered long and deep.

Then to an underwriter went
And took a gilt-edged policy

Assuring him from accident.
The months flew by, the wise man kept

Of swiftly passing time no track, 'Til one somnambulistic night

He fell again and broke his back. "I'm assured,” the wise man gasped;

Then he sank back and spoke no more; They hunted up his policyIt had expired the day before.

-Ohio State Journal.

JOURNALISTIC ACCURACY. The definiteness and accuracy of journalism was never better illustrated than by the following item from an exchange: "George Hollibird was granted a divorce last Friday. It was from his wife."

The Kansas City Journal.

CHEERY CHAFF. "Some men,” he said, "are like wine. They grow better with age."

“I have noticed," she replied, "that there is this difference between most men and wine: The man sets up the wine and the wine upsets the man."

Philadelphia Press.


The following resolution was passed at a recent meeting of the Pittsburg Agency Lunch Club. It speaks for itself:

"Since the founding of the Pittsburg agency of the Equitable Life Assurance Society, Dr. David Nevin Rankin has been associated with us as Chief Medical Examiner for the city of Allegheny. His unfailing courtesy, his thorough appreciation of the value of life assurance, loyalty to the Equitable, and sympathetic understanding of the difficult task of the agent, his high standing in the community and his widely recognized ability as a physician, peculiarly fitted him for this important position. There are but few of us who can not recall some instance of the helpful courtesy with which Dr. Rankin responded to all calls, no matter how unseemly the hour or trying the case. His presence at most of our social gatherings, where he was always a welcome and delightful companion, united us to him with bonds stronger than those of business. The members of the agency-examiners, agents and manager alike-feel the loss of a personal friend, and have caused to be spread on their minutes this expression of their sincere regard, and have requested the secretary to send a copy to his family tendering, on behalf of all, our most tender sympathy in their deep bereavement."

Edward Agnew,
Robert P. Clark,
Albert Pettit, M. D..
Lawrence C. Woods.

THOMAS D. JORDAN. In 1861, when the Society was in rather contracted quarters at 92 Broadway, the clerical staff consisted of one man and a boy. Thomas D. Jordan was the boy. He commenced his career with the Society on January 17, 1861, and, therefore, on January 17 of this year he completed his fortieth year of service with the Society. His first duties consisted principally in running errands and licking stamps, but, as the Society grew, Mr. Jordan was rapidly promoted. He rose from office boy to clerk, from clerk to cashier, from cashier to assistant secretary, and from assistant secretary to comptroller, which position he has held for some years.

Mr. Jordan is a director of the Society, and is a member of the finance and executive committees, and the committee on accounts of the Society's board of directors. It may well be imagined, therefore, that the comptroller's time is fully occupied, but forty years of hustling has not lessened his ardor for work, and he looks and acts as if he can handle all of it that comes his way for many years to come.

(From the Boston Globe.) JOKED ON BRINK OF DEATH. PRINCETON, N. J., Jan. 21.-While attempting to cross Millstone Creek, near here, this afternoon, Walter B. broke through the ice and was drowned.

Bayles, in company with three classmates, started for the Raritan Canal immediately after lunch for an afternoon's sport. After skating several hours they determined to take a short cut by skating across Millstone Creek,

Bayles struck out ahead of the others, shouting jokingly, as he left the bank: "Have you fellows got your lives insured?" When he reached midstream the ice suddenly gave way, and before his companions could give assistance he had been swept under the ice.

LOCATING THE VILLAIN. "You say the play was entirely without a villain?”

“Yes—that is, if you choose to omit the author.”The Indianapolis Press.


Ask Your Neighbor


Your doctor, rear lawyer, poster business incedate, or any other competeat adviner--ak bila Il Rite lesarsace polky la the EQUITABLE L. food tblar to take and les chances to one bis estr III ,

“Yes, it is the

Very Best.

FOZTORIA, OHIO, Dec. 10th, 19. Mr. F. P. Chapin, Manager,

The Equitable Life. bledo. O. My Dear Sir:

I wish to thank you for the promptners with wh ch the payment was in ade of tho Tu Thousand Dollars, boing the amount of the Policy laken with ard your Company by my husband in thin four yer's ago. The proof of Jos3 was only Corsarurd. 10 the company some fout days ago. Yers Uuy.


FOSTORIA OHIO, Dec. Joth, 1960. Mr. F. P. Chipia, Narager,

The Equitable L'e, Tolcdo, O My Dear Sir

I acknowledge with tanks the receipt ol. Draft for $1.000.0), being the full pay. ment of the Policy in your company held by my husband, B. T. Nichols, and evecially feel gratifed for the prompiness with wlich the nature was attended to, ani was a full rcalization of the confidonoe that he is well as myself have had in the Company

Very truly. (Signcd) ALICE F. NICHOLS.

Changed the position of one nation from first to last among the great powers of the world.

If you would be successful Insure your Life to-day, with the Equitable.

“Can't afford it" and "Not quite ready Dow" haye caused more suffering and distress to innocent widors and children than all the Wars of Christendom.

An income policy is one of the least expensive and guar antees an income for life to your wife or daugbter. i

Why not start the New Century right yourself? Costs nothing to inquire. Rates to fit your case for the asking.

That is the verdict of the best loformed persoas every here EQUITABLE policies are sold out only over there Usited States, bat la muerty every other country on the face


ASSETS $281.000,00

SURPLUS, 61.040,000 The World's Largest, Strongest, Safest C. A. STEYN, General Agent,

The Equitable Life Assurance Society, Company's Building. DENVER, COLO.

It's Usually So, But All Men Think Their Estate Will Be Different

They Look Alike

But surface Indications are sometimos deceptive.

Archbold, Ohio, Nov. 30, 1900. Mr. Frank P. Chapin, Manager, Equitable Lite Assurance Society.

Toledo, Ohio. Dear Sir:

I am in receipt of an Equitable cheque for $1,500.00 in 'tull of all claims on life of my late husband, William Rice, under Policy No. 772,924 This cheque represents the entire estate left me by my late husband, and coming so soon after his death, I can testify to the benefits to be derived from Life Insurance when purchased from a Company like the Equitable

Thanking you for promptness in the matter. I am very sincerely. (Bigned)


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To all outward appearances one lifo Inburance company looks just like another. Tho Agent jeem to us about the Barno argumonts and the apparent cost to the man buying Insurance seems to be as much In ono company as in another.

But there is a diference in several ways. One way is the manner in which company is managed. The more economical the MADRgement tho better the policy that can be given for the same money.

THE EQUITABLE LIFE ASSURANCE BOCIETY reels certain that it is the best managed company in the world. Every lenk has been scopped. Every waste has been cut off. It feels certain that it can givo the best policy there is to be had at A moderate cost.

by securing for

yoursel a guaranYou

teed income for

LIFE. Don't

Protection for Have

your family too, 11

you die. To Die To Win.

Pasable lo ten, altees or twenty equal annual in

stalments. For fall particulars address, stating | dey and year of birth: THE EQUITABLE SOCIBTY,

"Strongest in the World."
H. G. DOHRMAN, Manager,

100 Norib Tbird St.



Manager for Nebraska, 206-208 Bee Butlding, Omaha.

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All Past Records Broken.

During the year just closed the Pittsburg Agency of the Equitable Life Assurance Society wrote and forwarded to the Society in New York, new business aggregating

$10,278,079, TO A gain in actual business for the year of $845,719. s: The Indiana Coupty Agency wrote and forwarded to the Pittsburg Office

of this amount, thereby placing Indiana County as the BANNER COUNTY in
3. Western Pennsylvania for business, compared to its population and wealth.

Every Equitable Policy Holder can be justly proud of this record.
It is the verdict of the intelligent business men of Indiana County that
Policies are the government of Life Assurance.

Policies Are Sight Drafts

at Maturity,
Surplus Fund (from

which dividends are to 3
be paid)
Over $61,000,000.

For Protectlsa e Esplayment op

Randolph, Vt,

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1. Sapuni,
Manager Equitable Liço,

Portland, Oro.
Dear Sir:

Thon Rultadlo policy No. 211,737 on my lifo matuod in 2899 11 gavo no gront satisfaction bocauso, in addition to the policy thon being paid up for lito for its full amount, the dividond returned In cash vus practically sirly por cont (50%) of all I had over paid in. since thon, howovor, a furthor dividond has increased the value of the policy, and, although I am not paying' arry more pramling, you promiso ad annual increase as long as I may ilvo.

I now havo your chock for cash dividond on policy xo. 227,547 on my lifo, matising this day, this policy hoing also paid up for 1170 for the full amount, samo as the one abovo, and I am more than satisfied with the rosult. Whilo gonoral intorast earnings are constantly decroasing, the Pauitablo appoars to have a kmack of kooping 1ta oarning power un impaired. Thn rosult on the policy maturing this day 1x oven botter thän on tho one which matured in 1899.

Sincerely yours

John W. Goss.


Saturday evening, December 15, as I was Dr. Edward W. Lambert, senior Medical on a car just entering Richmond, Va., from Director of the Society, and one of the few one of our pretty suburbs, Mr. M

surviving directors who has been with the asked me what would be the cost of a

Equitable since its organization, celebrated $2,000 policy in the Equitable. I told him

on February i the eighth anniversary of that I thought a 20 Payment Life would

his carving, as he sometimes calls it-in suit him best, and as he was twenty-two

other words, the operation on his throat. years old, his premium would only be In accordance with his yearly custom, he $60.62 per annum for the $2,000.

took his colleagues in the medical departHe stated that he had been married about

ment who were with him at that time, and four months, and thought he shouid, and blew them off to lunch at the Lawyer's could, afford to carry some insurance, and

Club, with the President and the Third would see me in a few days. I requested

Vice-President as his lay guests. The little him to name an hour the following Mon

informal function was very enjoyable. It day or Tuesday, when I might talk with was kept very quiet, because, it is said, oi him on the subject; but he objected, say

a desire not to let the inspection departing that he had an engagement for each

ment on to it! Dr. Curtis "got off” the evening, though he would see me Christ

following verses to Dr. Lambert, and felt mas week. On Monday morning, De

better after it: cember 24, I called on Mr. M-, but was

'Tis eight, 'tis eight, asked by his mother to call later, as he

I give ye straight had gone to Richmond with his wife to

The years that have gone by

Since some one here enjoy the Christmas eve celebration. I

Was feeling queer,

With his throat uncommon dry. called again the same afternoon, but he had not returned. Expecting to leave home

Uncommon dry

That throat, aye, aye, December 26, I repeated my call on the

But now shall etiquette 25th, hoping at least to make a positive

Make it. I think,

With pleasant drink engagement for a suitable time.

Proportionately wet. I did not ring the bell this time. The

For with one voice cries of a mother and of a young wife

Now we rejoice

To fill up for a toast, changed my plans, and I learned that Mr.

And pledge anew M— had been crushed under an electric car

Our fealty true

To him, our gallant host. about the same hour the evening before that

Then at the call I had called at his house. He never re

Uprising all, gained consciousness, and died about 8

Now lift our glasses, we,

And bumpers drain o'clock Christmas morning. This young

To this refrain wife is now dependent upon her own ex

Dear chieftain, here's to thee! ertions for a livelihood. This mother must Here's to you, Dr. Lambert. All your still toil on, for one short hour has taken friends, whose name is legion, including from her that son over whom she had everybody connected with the Equitable, watched in fondness for twenty-two years, join in the sincere hope that you may have and no assurance to lighten these burdened many happy returns of the day. hearts. This young man was an expert at his calling, and keenly alive to all duty

BY WAY OF EXPLANATION. calls except regarding assurance! How many make the same mistake?

"A scientific contemporary," says The Why do men pay notes the day they are

Plunkville Bugle, "announces that the disdue? Buy stocks when they are lowest

section of snakes is a particularly disagree-plant and gather crops at stated times

able operation. We trust now that our and often postpone life assurance until they

readers will have more sympathy with us can not get it? J. Hall MOORE, JR.

when we are compelled, as we often are, to

flay the reptile that runs the disreputable Success is the realization of the estimate upstart sheet across the street.The Inwe place upon ourselves,

dianapolis Press.

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