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his new and important office in this city." setting an example in a practical way The Atlanta Daily News, in addition to by his own acts. He is at the present welcoming Mr. Foreman back to Atlanta, time one of the members of the committee pays a well deserved tribute to Messrs. on agencies of the Equitable, which has Perdue & Egleston, to whom it refers as under its charge the entire producing busi“this highly popular and conservative firm, ness of the Society. which has for so many years represented 'The Equitable is exceedingly fortunate the Equitable in Georgia.”

in having on its board a man so thoroughly known and appreciated throughout the

Southern States, as well as in the State of THE ATLANTA DIRECTOR OF THE

New York, and it is one of the sources of SOCIETY.

pride to all who are interested in the One of the most prominent members of Equitable, that its large Board of Directhe Board of Directors of the Equitable tors, composed of fifty-two members. is Life Assurance Society of the United States made up of just this class of men. is Samuel M. Inman, Esq., of Atlanta, Ga. His likeness will be found on page 4. There is no man in the entire region of the Southeastern States who is more generally respected, and who could more appropri



INTERIEUR ately be considered a rep

DINGA resentative man.

hamster malam

**SUL MILANESE MOM FUBU PUIMART terang Mr. Inman has spent his life in Atlanta; was educated at Princeton University, and has for many years been the head of one of the most important commercial businesses in the country. His high character and social position, coupled with his rare talents and force as a man of affairs, his large charities, and his great influence among the people, have made him deservedly eminent.

Mr. Inman has always been an enthusiastic patron of life assurance,

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THE POINT OF VIEW. Here are some communications recently received by the editor. “You pays your money and you takes your choice.” The EQUITABLE NEws, we think, is surely

"it.Unfriendly criticisms we have heard are

"nit," No numbers issued "dry” that we have seen

as yet. Hold on, we do not mean, that those we've

seen were “wet," And yet, for a yearling, we started out to

say, You have right well attended to your "making hay."

W. H. S. W. (It's mighty little "hay” we've made, and we think W. H. S. W. is pretty old for a yearling.-ED.)

Mr. Nuse—“I'm raising money to buy land on which to build a home for poor editors."

Mr. R. E. Kord—“Well, if you're going to buy land for a home for poor editors, I guess you'll have to buy two or three States."

L. C. W. ...[If "poor editor" refers to poor in pocket, we're "it."-ED.]

A TWENTIETH CENTURY CIRCULAR. Wisdom & Levy sent out an enthusiastic circular to their representatives on the first day of the century, in which they were both retrospective and prophetic. After calling attention to, and congratulating their agents and themselves on, the great success of the agency during the past ten years, they wound up in these rousing words:

We wish to indelibly impress upon the mind of each of you, that the lustre this agency has gained during the past ten years will not be allowed to tarnish; it must be maintained in all its brilliancy. and that means work, systematic, intelligent work, work born of a determination that knows no goal but success.

In starting the work for the year 1901 you do so under many advantages that were not yours ten years ago. True, the financial advantages of the Equitable for many years past have been as mani. fest as they are to-day; it is, however, gratifying, indeed, to know that during the past few years, a period in which many of the life companies have deviated from safe principles and conservative actuarial teachings, in their mad rush to produce a large volume of business, the grand old Equitable has steadfastly refused to indulge in such unwise measures; nevertheless, the officers of the Society have found room well within the bounds of safe life underwriting to so liberalize and improve the policy contract as to enable its corps of field men to successfully meet competition. The Equitable in the assurance world has become a synonym of security. After all, security is the issue; in importance it overshadows all others, but when, as in the case of the Equitable, it goes hand in hand with a policy as attractive and liberal as safe life underwriting justifies, then, indeed, is the Equitable field man so fortified for his work as to make him go forth with that unconquerable feeling of victory assured.

Before closing this circular, we are prompted to again thank you, one and all, for your hearty and continued co-operation during the years that have passed, and to bespeak for the future a continuance, with renewed energy, of your united efforts to keep the Louisiana agency of the Equitable to the front.

We must continue to lead, and never be content to follow. With such determination we need have no fear for the future.

Jones—“Why do they speak of poets as burning the midnight oil?"

Brown—“Because they're ashamed to write the stuff in daylight, I suppose." [Not guilty.-Ed.]

Another manager uses his "hammer," as follows:

“One of my lady policy holders was in to pay her premium the other day, and said to me, 'I am always glad to receive the Record, the covers are so pretty.'' [Tough on the inside.--Ed.]

COST HIM $40,000. ERIE, Pa., Jan. 8-Special.--A telephone call cost the heirs of Joseph P. Metcalf, a wealthy Erie manufacturer, $40,000. Just before his last illness began Mr. Metcalf, then in perfect health, was arranging for a life assurance policy of that amount.

An urgent business call by telephone obliged him to excuse himself and have the writing of the policy postponed until the next morning. The same night he was taken ill with pneumonia and four days later he was dead.

GRIP. He who has a firm grip on business, on home, on position, on life assurance, has something that he can hold with pleasure, but he who has the modern grip wishes to lose it. When this is difficult, as is often the case, his dissatisfaction with it is less if he have, also, a good grip on life assurance.

I write of what I know. W. H. B. Jan. 17, 1901

APPROPRIATE ADVERTISEMENTS. Mr. Edwin S. Naley, of Greensburg, Pa., has sent us a number of programmes, etc., in which he has advertised the Society, and in which he has very cleverly adapted his advertisement to the character of the medium. For example, in the programme of a Sunday-School convention, he says:

“While looking after the spiritual needs of your neighbors' children, have you attended properly to the temporal needs of your own in the only ab. solutely safe way--a life assurance policy?" etc.

In the programme of a concert appears the following:

"The sweetest music has a discordant note if you are worying about the future. An Equitable policy," etc.

George F. Kribbs, of Clarion, Pa., has also been making good use of the newspapers in advertising the very prompt payment of a claim in that district.


(From the Bangor News.) One of the most delightful occasions of the sort given in Bangor for a long time was a dinner by General Manager F. H. Hazelton, of Portland, of the Equitable Life Assurance Society to twenty-five of the eastern Maine agents at the Bangor House Friday noon. The party sat down to the tables in the private dining-room at 1.30 p. m., and for more than two hours they enjoyed themselves. Mr. Hazelton addressed the party in his usual interesting manner upon the work of the Equitable in this country and Maine during the year 1900. He said that the Equitable had written $205,000,000 in assurance in that period, and the Maine agents had contributed $2,205,000 to the grand total. He spoke of the many good qualities of the men under his charge in Maine, and upon taking his seat he was loudly applauded. Others made remarks of an interesting nature, including N. S. Harlow, of Bangor.

The Bangor agents present were: Paul D. Luce, Harry M. Smith, N. S. Harlow, W. A. Royal, A. S. Bickford, N. S. Hodgkins and W. A. Danforth. The out-of-town men were, in addition to Mr. Hazelton, Howard Gould, Portland; W. W. Pennell, Brunswick; Arthur S. Luce, Portland; E. S. Turner, Augusta; H. A. M. Rush, Millinocket; W. F. Dutch, Milo; W. D. Crockett, Guilford; Arthur Lewis, South Brewer; W. A. Shaw, Caribou; A. R. Burton, Hartland; J. W. Whitcomb, Waterville, and Victor H. Mutty, South Brewer.

THE STORY OF A POLICY. Mr. L. Samuel, of Portland, Ore., is making good use of the settlement of policy No. 227.547 on the life of Mr. John W. Goss. He has issued a little pamphlet giving, on different pages, photographic reproductions of various documents, which tell the story of the policy. These documents are as follows:

1. The face of the policy itself dated Dec. 16, 1880.

2. The back of the policy showing the options at the end of the accumulation period.

3. Actuary's letter of Nov. 1, 1900, giving the results of the policy.

4. Receipt signed by Mr. Goss for amount of the surplus, the policy remaining in force.

5. Letter from Mr. Goss expressing his entire satisfaction with the results.

In addition to this, Mr. Samuel has inserted a three-column advertisement in the Portland newspapers. This advertisement is a facsimile reproduction of Mr. Goss's letter of satisfaction, and will be found reproduced in miniature on page 13 of this issue.

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(From the Aledo Democrat ) C. M. Derr is now the possessor of a handsome gold watch. He is agent for the Equitable, and connected with the agency of Countyman & Erickson, who offered this watch as a prize for the largest business. Derr won it, and it came to him Saturday. Charlie will show it to you, if you ask him.

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An Agents' Journal.



The forty-first annual statement is one of which we should all be proud. It shows an increase in almost everything except expenses of management.

In 1900 the Equitable wrote more new business than in 1899, and the outstanding assurance was nearly sixty-five millions greater than in 1899; and yet its expenses were not only less in proportion, but absolutely less in amount than in 1899:

Expenses to Income. 1900


.....19.35% Expenses to Mean Amount in Force. 1900

.......... 0.95% 1899 ......................... 1.02% Increase in new business...... $3,784,411.00 Increase in outstanding assur

ance ...................... 64,858,956.50 Decrease in total expenses.... 136,377.34

1899 ...

There is one argument which the Equitable agent possesses which, for its potency and directness in influencing a prospective to select his company, is equaled by none that can be put forward by the agents of any other company. The argument referred to is that of the prompt payment of death claims. The Equitable first saw the need of immediate payment of policies maturing by death, and was the pioneer in inaugurating the custom-which has since been imitated by most of the large companies with doubtful success—of putting into the hands of the widowed and orphaned beneficiaries the proceeds of the policy at a time when its value to them is the greatest.

The agent does not have to assert this fact on his own authority, nor on the ground of a theoretical general theory. He has continually before him the absolute proofs of what he asserts, and thus has an increased advantage over his competitors. As far as is known, there is no company other than the Equitable which publishes at regular intervals the records of the payments of claims paid.

At the end of each month, for many years, the Equitable has placed in the hands of its field force the statement of the number of claims and their amounts paid during the month just ended, together with the ratios of the number of claims. and amount of money paid to beneficiaries within one day after the receipt of proofs of death of the assured. There have also been issued at the end of each year reports of the prompt payment of claims which show the entire record of the Society in the matter alluded to. The reports are in the nature of competitive documents, and as such should bring in much business to the agent who knows how to use them.

We have not as yet received sufficient data to compile statistics as to the claims paid throughout the world, but we append figures showing the promptness of all claims paid in the United States and Canada during 1900. The high ratios certainly make the record for the closing year of the century one of which the Somay justly be proud.

The number of

The surplus earned in 1900 was more than eight and one-half millions, a large increase over that of the previous year.

The increase in surplus was over five millions, notwithstanding the payment of nearly three and one-half millions in dividends.

During the last ten years, the Equitable has paid $23,896,297.58 in dividends to its policy holders, which largely exceeds the amount paid in dividends by any other company during the same period. And after paying out so much more than any other company, there is left in the Equitable, for further distribution at the dates when it falls due, an amount larger by many millions than that held for the same purpose by any other company.


The average rate of interest earned during the year was higher than that during the previous year.

day after receipt of proofs varied, in the respective months, from 92 per cent. to over 99 per cent. of the whole number paid during the month, and the corresponding ratios of the amounts of cash paid were from 89.4 per cent. to over 99.5 per cent. Out of 1,992 claims, aggregating in amount · $9,572,258, but a trifle over 4 per cent. of the number of claims, and 5 per cent. of the total amount, were unpaid one day after the acceptance of proofs of death. As a life assurance policy is intended mainly as a protection against disaster to the family consequent on the death of the head, the Equitable has by its action almost perfectly fulfilled its purpose; for the fact that so large a proportion of its claims were paid immediately is prima facie evidence that much misery was averted from hundreds of homes, and thousands of beneficiaries.

DELAY AND NEGLECT. Here are two extracts from a letter written by one of the Society's managers to his son, who was traveling on agency work:

“When you returned from A- at the time of assuring Mr. E., manager of the works there, you told me you had a talk with the owner of the works, and that he had about decided to take some assurance with you on your return there again, but that he considered the matter of too weighty a nature to jump into on the spur of the moment, so he wanted to think over it a little more. You mentioned at the time of having said to him that he might not be here when you returned to his town again, but he laughingly assured you that he would be here just the same. You will be no little surprised and naturally shocked to learn that he will not be there when you return. He had a fall Sunday, which at first was not considered serious, but that night matters took a turn for the worse, and he died during the night. This, of course, is only one of the very many similar cases that have come under our observation in the business, and yet people smile incredulously when we try to urge upon them the necessity of doing this now, and not at some other time.

“You undoubtedly saw in the 'Times' the an. nouncement of the death of Mr. L., whom we tried to assure a few years ago when he was reputed to be a millionaire. I am extremely sorry for his family, but it is generally current on the street this morning that his estate is absolutely worthless."

Can there be two stronger object lessons on the folly of both delay and neglect in taking assurance?

DR. WILLIAM SEDGWICK SAUNDERS. Dr. William Sedgwick Saunders, F. R. S., of London, who was the medical director of the Society for the British branch from 1874 to 1899, in which latter year he retired from that office, although continuing as a member of the London Board of Directors, died on the 18th inst., in the seventy-seventh year of his age. He had attended a meeting of the London directorate a few days prior to his death, which was caused by pneumonia.

The executive committee of the Board of Directors of the Society, at its meeting on the 25th inst., passed the following resolutions:

Whereas, The officers and directors of the Equitable Life Assurance Society of the United States have received with sorrow the information of the death of Dr. William Sedgwick Saunders, F. R. S., of London, and

Whereas, Dr. Saunders, who served actively as medical director of the British branch of the Society from 1874 to 1899, when he retired from the active functions of his office, but continued as a member of the London Board of Directors of the Society, was held in the highest respect, esteem and friendship by the officers, the London managers, and all those who came in contact with him, served the Equitable well and faithfully, and the officers feel that in his passing away, they and the Society have lost a good friend and champion; therefore

Resolved. That the executive committee place on record its sense of the deep loss sustained by the Equitable Society in the death of our late friend and colleague-and extend its sincere sympathy to the family of the deceased.

The following cable was sent to Messrs. Munkittrick & Triggs on the death of Queen Victoria :

"Equitable flag floating at half-mast, mutely evidencing sincere sorrow at the death of the noble and well beloved Queen.”

So say we all of us. God rest the Queen.

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